A quick guide on deplorable methods for audience engagement on social media.

1. ENGAGEMENT TECHNIQUES
FOR COOL BRANDS ON
SOCIAL MEDIA
BY OLAOLUOGUNDEJI
SOCIALMEDIAFACILITATOR

2. ROUND 1: HUMAN VS MACHINE

3. WE ARE EMOTIONAL AND LOGICAL

4. THEY ARE MECHANICAL AND ELECTRICAL

5. WE HAVE FRIENDS, FANS, FAMILIES AND FOES

6. THEY HAVE COMPONENTS, GEARS, CABLE AND SCREWS

7. WE LEARN AND SHARE BY USING OUR 5 SENSES

8. THEY OUTPUT RESULTS BASED ON INPUT COMMANDS

9. SOCIAL MEDIA IS ABOUT PEOPLE, AND NOT MACHINES

10. ROUND 2: STORY VS STATISTICS

11. STORIES ARE CONTENTS THAT CONVEY EMOTIONS

12. STATISTICS ARE CONTENTS THAT CONVEY FACTS

13. COOL BRANDS OFTEN USE CHARACTERS IN STORIES

14. DRAB BUSINESSES OFTEN USE FIGURES IN ADVERTS

15. STORYTELLING IS PERSUASIVE AND MAGICAL

16. STATISTICS IS FACTUAL AND LOGICAL

17. STORIES ARE THE CONTENT ON SOCIAL MEDIA

18. ENGAGEMENT: THE ONLINE RECIPE

19. 1: TRENDSETTING AND TRENDSPOTTING

20. TRENDSETTERS CREATE VIRAL CONTENTS THAT ENGAGE PEOPLE

21. TRENDSETTERS ENVISAGE IMMINENT HUMAN BEHAVIOR AND LIFESTYLE

22. TRENDSETTING BRANDS ARE INFLUENCERS AND OFTEN MARKET LEADERS

23. TRENDSPOTTERS RIDE WITH THE TIDE OF CURRENT POPULAR TRENDS.

24. TRENDSPOTTERS ALIGN WITH THE VIRAL CONTENT OF TRENDSETTERS.

25. TRENDSPOTTING BRANDS ARE OPPORTUNISTS AND OFTEN UNDERDOGS.

26. BRANDS MUST BE EITHER ONE OR BOTH FOR THE SAKE OF ONLINE RELEVANCE.

27. 2: INTEREST/LIFESTYLE

28. HUMANS BELONG TO VARIOUS CATEGORIES OF INTEREST/LIFESTYLE.

29. SPORTS, FASHION, RELIGION, MUSIC, TRIBE, CULTURE, ETC.

30. DECISION-MAKING ARE MOSTLY HINGED ON AN INGROUP INTEREST BIAS.

31. INFLUENTIAL BRANDS COLLABORATE WITH AUDIENCE RELATED INTEREST.

33. ENSURING ONLINE CONVERSATIONS WILL BE RELEVANT AND THRILLING.

34. 3: GAMIFICATION

35. IT EVOLVES AROUND THE NATURAL DESIRES PEOPLE INCLINE TOWARDS,

36. COMPETITION, FEAT, STATUS, SELF-EXPRESSION, ALTRUISM, & CLOSURE.

37. MENTAL STIMULATION ISA GREAT PRACTICE FOR AUDIENCE INTERACTION.

38. PUZZLES, QUIZES, LOTTERIES, GAMES, TASKS,ETC.

39. VARYING REWARDS ARE THE DANGLING CARROTS FOR USERS/CUSTOMERS.

40. 4: EXPERIENCE

41. COOL BRANDS HAVE AN EXPERIENCE DESIGN STRATEGY.

42. FROM ARCHETYPE, EMOTIVE AMBIENCE, INFORMATION ARCHITECTURE, ETC.

43. THIS CREATES AN ENCHANTED WORLD FOR THE CUSTOMERS TO EXPLORE.

44. A CONSTANT REMINDER THAT THE BRAND IS ALIVE AND PROFICIENT.

45. OFFLINE EXPERIENCES COMPLIMENT ONLINE CONTENTS, AND VICE VERSA

46. VERDICT: KISS AND TELL

47. HUMANS HAVE A PROCLIVITY TO SHARE EXPERIENCES THEY ENCOUNTER

48. LIKE, HEART, SHARE, COMMENT AND SUBSCRIBE ARE ALL PROOF OF RELEVANCE

49. WITH SOCIAL MEDIA THE WORLD ISA CLICK AWAY. BUILD A GLOBAL BRAND TODAY!

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