m2

1. What are the differences
between marketing in a
developing and a developed
market?

2. Population distribution
Developed countries
Less developed
80%
20%
Developing+
Least developed

3. Unmet needs of the developing world
represent huge potential markets for food,
clothing, shelter, consumer electronics,
appliances and many other goods.

4. Successfully entering developing
markets requires a special set of skills
and plans
.
Selling in developing areas can’t be
“business as usual.”

5. Economic and cultural differences abound,
a marketing infrastructure may barely
exist, and local competition can be
surprisingly stiff.

6. Product innovation has become a two way
street between developing and developed
markets.