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Webinar: Thinking Raw by Expedia
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Thinking Raw
Kartik Juvvala
?
Question Answer? ? ?? ? ? ?
What exactly is Thinking Raw?
Why should one Think Raw?
Am I not Thinking Raw already?
Keep those QUESTIONS alive …
?
How is this related to Product Management?
Software Dev EngineerProduct Manager
Customer ValueArchitecture related issues
How many times?
InterpretationIdea
Is taking an Analogy all about Thinking Raw?
’
’ ’ ’
’
’
’ ’ ’
’
’
’ ’ ’
’
Is Thinking Raw all about spending more Time ?
Doctor
Doctor
2nd Stage of Haematologic Leukemia.
Patient
Its Cancer. But curable. Don’t worry.
Is Thinking Raw all about simplifying communication ?
Thinking Raw
Thinking Raw
As a human being, its
practically not possible for
the mind to stop thinking.
On an average, Human mind
thinks of 50-80k thoughts a
day
Human mind Always thinks.
HOW?
With no formal training, he made substantial
contributions to mathematical analysis,
number theory, infinite series, and continued
fractions, including solutions to mathematical
problems then considered unsolvable.
Srinivasa Ramanujan
22 December 1887 – 26 April 1920
Fellow of the Royal Society
He would receive visions of scrolls of complex
mathematical content unfolding before his
eyes.
Goddess Mahalakshmi
An equation means nothing to me unless
it expresses a thought of God.
Is there something Magical about his Thinking?
Albert Einstein
14 March 1879 – 18 April 1955
“Imagination is more important than knowledge.”
“I never came upon any of my discoveries through the
process of rational thinking.”
“We cannot solve our problems with the same thinking
we used when we created them. “
Einstein took breaks from his work to play the violin. He viewed
taking music breaks as an important part of his creative
process. In addition to music, he was a proponent of
‘combinatory play’ — taking seemingly unrelated things outside
the realms of science (art, ideas, music, thoughts), and
blending them together to come up with new ideas. It’s how he
came up with his most famous equation, E=mc2.
Is visualizing Thinking Raw?
One of the most admired composers in
the history of Western music.
Ludwig van Beethoven
Beethoven favoured “long, vigorous walks” in which
he carried a pencil and blank sheet music.
Music is a language, with rules. Knowing the rules
of how music is made, he could sit at his desk and
compose a piece of music without hearing it.
Thinking
What is different?
Questions are blockers!
Question
1
2
3
4
5
6
7
8
Questions are blockers!
Question
Triggers
1 2 3 4 5 6 7 8
Questions are blockers!
Question
Triggers
? ? ?
| | | | | | | | | | | | |
Asking the right questions – makes you Think Raw - leads to Progress.
Cadbury
1990s, India
Scenario: Chocolates were for kids.
Limit in total consumption. Target
customers (age < 12 years)
Brand Positioning: It sent across the message that even adults can have chocolates because there is a kid in everybody.
Can someone explain to me what WHATSAPP is all about?
Strategy: Revolutionize the way Social media works?
Hypothetically: You are the Product Manager of Facebook
UI / UX Marketing Technology Strategy
Customer Problem
(ever changing)
Product Roadmap Customer Value
Thinking Raw
Kartik Juvvala
?
Question Answer? ? ?? ? ? ?
www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

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