Voicea is a voice collaboration platform powered by an AI assistant named EVA that captures highlights and shares them to create actionable meeting recaps. The document outlines Voicea's marketing strategy, including targeting sales professionals using search ads, email marketing, Facebook ads, and inbound content to drive leads through the top, middle, and bottom of the funnel. Key performance indicators like free trials, demos, and conversions will be tracked at each stage.

1. Voicea
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2. With EVA on conference lines, on calls,
or in-person, you can focus on the
conversation knowing EVA will capture
and share whatever you highlight.
Turn talk into action with Voicea.
Introduction
About Voicea
Voicea is a voice collaboration platform
powered by an Enterprise Voice Assistant
named EVA.
EVA is an AI that takes commands,
performs actions and captures highlights
in meetings to share them and create
actionable recaps.
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3. Buyer’s Persona
▰ Main responsibility is Client account
management
▰ Their job is measured by SQLs
converted, revenue generated
▰ They report to Sales Manager
▰ Their main goal is increasing Revenue
▰ They get information through
LinkedIn, News apps, trade shows
▰ Their biggest challenges are
Collaboration & Productivity,
navigating client relationships &
communications
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▰ 25 - 34 years having bachelor’s
degree or higher
▰ Actively present on LinkedIn
▰ In the Sales vertical belonging to 11 -
50 person team
▰ They like to be communicated via
Email, LinkedIn, Phone
▰ They use CRM, Email, and Scheduling
software

4. Product Overview
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5. Goals
▰ Get 300 paying customers in next
6 months on the Premium Plan
(most popular) generating over
$70K revenue
▰ Maintain over $58K MRR after 6
months considering 10% monthly
churn5

6. ● CRM
● Intercom
● Google Analytics
● Mixpanel (Customer behaviour data)
● Social Media Analytics
● Buzzsumo
● Content Discovery & Native Advertising Platform
● Play Store and App Store
● Builtwith
● Email Marketing tool
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Data Sources/ Tools

7. 7

8. 8
Top of the funnel
(awareness stage)
Activities to get people on top of the funnel
- content marketing and SEO
- sharing content on social media
platforms
- landing pages to capture potential
customers
- participating in online AMAs, podcasts,
summits
- offline events
- paid ads
KPIs to track in this stage
- Page views
- Likes, comments, shares, retweets
- Reach and Impressions
- Top channels
- engagement rate
- time on site
- CTR

9. 9
Middle of the funnel
(consideration stage)
Activities to get people in middle of the
funnel
- email marketing
- webinars
- e-books
- case studies
- success stories/testimonials
- product guides
- FAQs
- videos
KPIs to track in this stage
- Free trial sign ups
- requested demo
- webinar participants
- ebook downloads
- email subscribers
- form submissions
- identify top MQL generating channels

10. 10
Middle of the funnel
(consideration stage)
The objective of the content in this stage would possibly be
- Educate: provide more information about to the readers
- Solve Problems: share vital information with the prospects which will help them
solve their problems
- Compare: highlighting Voicea’s USP so prospects can see benefits over it's
competitors
- Action: Encourage the MQLs to take an action such as signing up for a free trial,
requesting a demo, attending a webinar, downloading an ebook, etc.
- Personalization: Show prospects that the app is there to solve the specific
problem which they are facing

11. 11
Bottom of the funnel
(decision stage)
Activities to get people in the bottom of the
funnel
- reaching out on LinkedIn
- email
- phone
KPIs to track in this stage
- ROI generated per channel/activity
- CAC
- LTV
- Number of opportunities
- Win rate
- ARPU

12. Channels
Channel Budget Time
Inbound Marketing 30% 30%
Search Ads 20% 15%
Email Marketing 20% 15%
Facebook Ads 20% 15%
Experimental 10% 25%
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13. 13
Search Ads

14. Run ads for keywords like
- AI meetings assistant
- Sales assistant
- AI note taker
- Automated meeting notes
- Automated follow up
- Voice assistant for meetings
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Search Ads
Aim for running search ads is to target
Sales people who are looking for make
their meetings more productive, save a
lot of time by recording meeting notes
instead of writing them and being
smart in following up after meetings.
CTA of these ads is a landing page
which has a sign up form.
Example landing page

15. 15
Email Marketing
Using cold email to reach potential
customers.
After analysing existing users, we
know ideal customer uses at least one
of the following tools for meetings and
calls
- Zoom
- GoToMeeting
- Cisco WebEx
1. Use Builtwith to find list of
companies (prospects) which are
using one of these tools.
2. Use VoilaNorbert to take find
enriched data of target customer
in these companies.
3. Use Mailshake to send cold emails
to these people.

16. Hi {!first_name},
I know these cold emails can be a little awkward so here's a picture of our company dog, Tommy, standing
on a desk to break the ice:
Now that we're friends, if you had to give the productivity of your
sales team a score between 1 and 10 what would it be?
If you didn’t just yell “1!” at your monitor, here are two very simple,
very good reasons why we should have a quick conversation about increasing the productivity of
{!company}'s people.
Sales people are more productive with Voicea. Our Enterprise Voice Assisstant (EVA) lets you turn your
voice into actions and seamlessly follow up after meetings. EVA can save your team 6 hours per week!
I promise to include another picture of Tommy in my next email.
Looking forward to filling up your inbox with pics of this cute dog,
- John | Book a meeting
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Email Marketing
Thoughts on Voicea?

17. Hi {!first_name},
Any thoughts on that?
-John | Book a meeting
P.S. Tommy brought in a friend to work today and I just had to share:
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Email Marketing
Re: Thoughts on Voicea?

18. 18
Facebook Ads
Using FB ads to target anyone who has
visited the blog pages, existing non-
paying customers, a lookalike of paying
customers.
1. Target people who read blogs with
an intention to get them signed up
on the platform.
2. Target non-paying users with an
intention to convert them.
3. Target lookalike customers with
an intention to spread awareness
about the platform and send them
on blog pages.

19. 19
Facebook Ads
This ad will be shown to people who
are already signed up but haven’t
purchased yet and haven’t reached the
AHA moment.
The CTA in this ad will take them to use
the product in order to make the users
reach AHA moment.

20. This ad will be shown to a lookalike
audience for the paying customers.
The CTA will lead prospective
customers to a blog which will tell
them about benefits of having a
personalized AI assistant in meetings.
The blog page will have an exit intent
popup to increase conversion and a FB
pixel to track users.
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Facebook Ads

21. 21
Inbound Marketing
The content should align with all the
stages of the buyer’s journey
1. Top of the funnel: the customer is educated about the product's features
Examples - "What is a personalized voice assistant?"
Channels - Blogs, Podcasts
2. Middle of the funnel: the customers see the product's benefits which address
their problem
Examples - "How AI meetings assistant can help you close more deals"
Channels - Blogs, case studies, success stories
3. Bottom of the funnel: the customer sees the product in action and gets ready to
implement and then buy
Examples - "Using Voicea for conducting smarter meetings"
Channels - Videos, Webinars

22. Experimental
▰ Guest on podcasts
▰ Webinars
▰ Trade shows
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23. Voicea
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