Welcome to inBIZZness Magazine, the ultimate source of information for all things marketing, social media, SEO, ChatGPT, AI, and other business-related articles. Our magazine is designed to provide practical, in-depth analysis, expert opinions, and industry insights to help business owners and professionals stay ahead of the competition. We work tirelessly to bring you the latest trends, best practices, and real-world case studies from the world of business. Whether you are looking to improve your digital marketing strategy, optimize your website for search engines, or implement the latest AI technologies, our magazine has got you covered. In addition to our informative articles, we also feature interviews with industry leaders and experts, giving you exclusive insights into their success stories, strategies, and best practices. We also provide our readers with comprehensive guides, tutorials, and how-to articles, making it easy for you to implement the latest business trends...

1. APRIL 2023: iSSUE #1
How Social Media Really Works
Boosting Business Efficiency with ChatGPT:
The Power of AI in Your Business!
MAGAZINE
Barlop Business Systems
ChatGPT
Why people are not listening on your social
media profiles.
in
in
SERVICING THE SOUTH FLORIDA COMMUNITY
SERVICING THE SOUTH FLORIDA COMMUNITY
FOR OVER 4 DECADES
FOR OVER 4 DECADES
SEO for Business
A Starting Checklist for SEO
Google Reviews
How to Get More Positive
Google Reviews for Your
Business?

2. 03
04
TABLE
UNDERSTAND HOW SOCIAL
MEDIA REALLY WORKS
STARTING CHECKLIST FOR (SEO)
SEARCH ENGINE OPTIMIZATION
05
BOOSTING BUSINESS
EFFICIENCY WITH
CHATGPT: THE POWER
OF AI IN YOUR
BUSINESS!
CONTENTS
GOOGLE REVIEWS FOR
YOUR BUSINESS
07
ALL ABOUT BARLOP
BUSINESS SYSTEMS
Published by:
Doral Chamber of
Commerce, Inc.
BACK

3. HOW SOCIAL MEDIA REALLY WORKS
UNDERSTAND
We talk about social media and we ask… How does social media really work? It’s not about having a Facebook,
Instagram or Twitter account. People are not listening on those social media profiles.
Unless you have a cute kitten, an adorable puppy or a video of someone smashing their face into a wall and
bleeding, no one is listening on these tools. So be very careful to put all your eggs into the social media basket.
Understand how social media really works. It is about what I call the G.A.S. formula:
· Give Knowledge
· Answer Questions
· Solve Problems
It is about the C.C.E formula: Capture - Call to Action - Engagement.
Consider having a system that directs people to your website or another type of capture mechanism on your
website to collect emails. You don’t own your “friends” or “followers” on Facebook or LinkedIn. The success of
your business relies on collecting a database of potential clients that you can email to on a regular basis – YES!
Email is alive and well! Facebook owns your audience... You own your emails! It's your audience!
Make sure that you have a capture mechanism, nowadays called a funnel, on your website! You drive these
potential customers to your website with a Call-to-Action or other Engagement tools.
Social Media should be divided in two levels. I call them M-Levels™:
Level 1 – Content creation on tools such as these is the key to success:
Website, Blog, YouTube, Social Media Press Releases, Document Sharing, LinkedIn Articles.
Level 2 – Sharing tools such as these are considered your “distribution” channels:
Facebook, Twitter, LinkedIn, Google+, Pinterest, Social Bookmarking
Publish on Level 1 tools and share on as many Level 2 tools as much as possible.
The result is a saturation of your content and Google’s perception of you as an authority, bringing your content
to the top of the search engine result pages, capturing leads and growing your database, and growing your
business.
Content is “king”! Without creating content, aka Level 1, you don’t have marketing! Remember to use keywords
on titles, content, tags and image file names.
Now you know how social media really works. Use this strategy wisely to save time and money and to grow
your business exponentially!
03
By Manny Sarmiento
inBIZZNESS MAGAZINE

4. A STARTING CHECKLIST FOR
SEARCH ENGINE OPTIMIZATION
This is the minimum, beginning list of things you need to have to increase your
chances of getting found on Google and driving more traffic to your business.
Relevant, Keyword-rich, Real Content
Unique Visitors
Page Relevant Backlinks
Time on Website
Load Times
Bounce Rates
Submit to Google Console
Submit to Google, Bing (Yahoo)
Claim Your Business on Google Business
Profile and other Local Directories
04
Keyword Rich Title
Keyword Rich Description
<H1> <H2>
Keyword Image Files Names
Keyword Image Alt-Tags
Internal Links / External Links
Sitemap (two types - .xml & .htm)
89% of users read online reviews
before buying the product.
By Manny Sarmiento
inBIZZNESS MAGAZINE

5. HOW TO GET MORE POSITIVE GOOGLE
REVIEWS FOR YOUR BUSINESS?
Here are some effective ways you can get Google reviews
for your company and build up your brand’s online
presence. The best way to get Google reviews is to simply
ask for them! Here are some other tried and true methods
to get more Google reviews.
USE EMAIL
Email is one of the most effective ways to get reviews on
Google Business Profile. Using email to ask for reviews should
help you save time and money.
If you’re sending a message to customers, be sure to add a
link to your Google business listing so that it will only take
them a few clicks to share their experience.
To get your Google review link simply search your business
on Google. Scroll to the “Your business on Google” section
and scroll right until you reach the “Get More Reviews"
section.
SEND SMS CAMPAIGNS
You can also send SMS requests (text messages). SMS open rates are significantly higher than
email and can drive better engagement and more reviews. Use a service like textmagic.com to
create regular SMS campaigns at a reasonable cost.
05
By Manny Sarmiento
inBIZZNESS MAGAZINE

6. The easiest, most effective, and most fundamental way to get reviews with 5-star ratings is to
consistently deliver excellent levels of service and create “wow” moments with customers.
CREATE A GOOGLE REVIEWS LINK
Creating a unique Google reviews link and sharing it with your
customers encourages them to review your business on
Google.
MAKE YOUR CUSTOMERS HAPPY AND ASK FOR A GOOGLE REVIEW
Showcasing your best and highest-rated reviews on your
website is a great way to provide social proof, boost
consumer confidence, and encourage user interaction.
Reviews also often serve as the final push people need to
convert from being visitors to being customers.
Google reviews play an important role in how today’s
consumers discover and judge businesses. They can also
shape a brand’s online reputation, as well as reveal valuable
insights into a company’s operations, showing areas where an
organization can improve customer service and experience.
By tracking, responding to, and generating reviews on Google
— and by applying best practices in reputation management
— you can improve your brand’s search visibility, outperform
competitors, and acquire more customers.
If, on the other hand, you have
customers who are not satisfied
or happy with their experience
then make a point to reach out
to them and identify and
address issues. Answer All
Reviews Positive or Negative
and fix any issues that may be
affecting your business
negatively.
06 By Manny Sarmiento
inBIZZNESS MAGAZINE

7. Here are 10 Practical Uses of ChatGPT that Will
Make You More Efficient in Your Business or at Work:
Research Assistance: ChatGPT can help you quickly gather information on a variety of topics,
allowing you to stay up-to-date and make informed decisions.
Customer Service: ChatGPT can be used to provide quick and efficient customer service, answering
common questions and resolving issues in real-time.
Writing Assistance: ChatGPT can provide writing suggestions, help you overcome writer's block, and
even generate content for you.
Language Translation: ChatGPT can translate languages in real-time, allowing you to communicate
effectively with people who speak different languages.
Project Management: ChatGPT can help you keep track of your project progress, schedule
meetings, and set reminders for deadlines.
Personalized Recommendations: ChatGPT can provide personalized recommendations for
products, services, or even job opportunities based on your preferences and qualifications.
Employee Training: ChatGPT can provide on-demand training and answer frequently asked
questions, making the onboarding process more efficient.
Financial Analysis: ChatGPT can help you analyze financial data, providing insights that can help you
make informed financial decisions.
Sales and Marketing: ChatGPT can help you generate leads, develop marketing strategies, and
optimize your sales funnel.
Personal Productivity: ChatGPT can help you manage your to-do list, schedule appointments, and
even remind you of important events.
BOOSTING BUSINESS EFFICIENCY WITH CHATGPT:
THE POWER OF AI IN YOUR BUSINESS!
07
Written by ChatGPT
inBIZZNESS MAGAZINE

8. Barlop Business Systems Continues to Expand.
Wins 5 Prestigious Awards Moving into 2023
Barlop, Miami Based business technology provider, recently announced that while the
company continues to grow rapidly in terms of clients, team and its services portfolio, that
growth is being sustained through a stellar customer experience. While some companies can
achieve that level of rapid growth through acquiring competitors, Barlop has achieved this
organically, by overdelivering and consistently exceeding customer expectations. In many
ways, Barlop is setting a new bar for exceptional customer service in the Business Technology
& Services industry.
Barlop has been a market leader for over 40 years, and they attribute their growth to their
relentless focus of improving the workflow of their customers through technology. Where
many competitors are focused on introducing the latest innovations to customers, Barlop’s
approach is to ensure that each technology drives the bottom-line, above all other objectives.
There are two main outcomes that every piece of technology needs to achieve in a business
context, to create a competitive advantage for your client and to increase profitability. We
believe that level of service is why they continue to come back to us as they expand to higher
levels.
Barlop also feels they have a responsibility towards safeguarding their customers from
evolving threats, like cyberattacks, keeping them secure, protected, and unaffected by these
sorts of threats. Barlop’s growth in I.T. services help them to continue looking forward to
fortifying its clients’ businesses so that south florida companies can get back to focusing on
growth, instead of cyber defense strategy.
For your Free Network Assessment visit www.barlop.com or call 305-594-0470
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