11 Examples of Facebook Ads That Actually Work (And Why)

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xample of Facebook A
That Act ally Wo k (An
Why)
Written by Amanda Sibley | @AmandaSibley
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MARKETING / 3 days ago
11 Examples of Facebook Ads
That Actually Work (And Why)
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MARKETING / 2 days ago As a marketer, you know by now that most (if not all) of your potential
customers are likely a part of Facebook's massive community. There
are 890 million people signing into Facebook every single day. So, whether
your target audience is college students or CEOs, they're probably using
Facebook -- and some of them are using it daily.
The trouble is, posting on Facebook alone isn't enough anymore for most
brands, especially for those just starting out. Throwing money at Facebook
to drive people to your page and sending them to your website only works if
you're smart about it.
One way to be smart about it is to create optimized Facebook ads targeted
at the right audience. Optimized ads can help you spend your PPC
budget wisely and see a positive return on your investment.

Learn how to create successful Facebook ads
by downloading this step-by-step guide to
Facebook advertising.
So, what does optimized Facebook advertising actually look like? If you're
looking for some great examples, you've come to the right place. In this post,
we'll quickly go over the two overarching formats for Facebook ads: right-
hand column ads and News Feed ads. Then, we'll show you 8 different types
of Facebook ads, each including real-life examples -- along with some
insights into why that ad is so successful.
Before we get to these examples, let's chat for a second about the four
components of a good Facebook ad (or any ad, really) regardless of its
type. Remember, people are on Facebook to stay up to date on their social
lives, not necessarily check out your products. This is why keeping these
four things in mind is important for any Facebook ad you make.
4 Components of Successful
Facebook Ads
1) It's visual.

Visual content is treated more favorably in the Facebook algorithm. What’s
more, visual content is more engaging in the ever-changing News Feed, and
therefore is more likely to catch the eye of your potential customer.
With 90% of information transmitted to the brain is visual. No matter what
type of ad you make, your image needs to be visually appealing and
attention grabbing.
Check out this blog post for a detailed guide to image sizes for various ad
units on Facebook along with some tips on posting visual content.
2) It's relevant.
Relevance is critical for success when using Facebook advertising.
Remember, you are spending money when someone views or clicks on your
ad (depending on the settings you use). If you're showing ads that aren’t
relevant to your target audience, then you're wasting your time and money
and will likely not see success with any kind of advertising.
Facebook recently launched a new feature in the Facebook advertising
platform that rates your ads and gives you a relevance score, similar to Ad
Rank in Google AdWords. The more relevant your ad image, ad copy, and
destination page is to your audience, the higher your score is -- and the
more favorably Facebook will treat your ads.

3) It includes an enticing value proposition.
A value proposition tells the reader why they should click on your ad to learn
more about your product. How is your product or service different from any
other? Why should the viewer click on your ad to see your website?
Your value proposition should be believable. Saying you have the greatest
sandwiches in the world will not make people come to your business's
Page, but maybe offering 20% off will. Or, perhaps adding social proof will
help; something like, "Sandwiches loved by over 1 million people every year,
come try yours today! Get 20% off your order with this coupon."
4) It has a clear call-to-action.
A beautiful and relevant ad is great, but without a call-to-action (CTA), your
viewer might not know what to do next. Add a CTA like “Buy now and save
X%,” or “Offer ends soon” and add a sense of urgency to your viewer. Your
CTA should encourage people to click on your ad now.
The 2 Overarching Formats for
Facebook Ads (With Examples)
Facebook has offered more and more options for Facebook advertising

over the years. Each of the 8 examples we'll go over can fit into either of two
categories: the right-hand column ad and the News Feed ad.
The main distinction here is the placement of the ad, as well as the amount
of writing and size of image that is allowed. Almost all ad types we cover
can be used in either type of ad, so let's briefly go over the difference of the
two main formats now.
Format 1: The Right-Hand Column Ad
This type of ad is the most traditional on Facebook, it appears on the right
side of a user’s Facebook News Feed. This is the first type of advertising
Facebook had, and it still exists today.
Although ads in the News Feed are likely to get higher engagement metrics
due to their native advertising features, right-hand column ads shouldn’t be
forgotten. We often see less expensive clicks and conversions when using
these ads. In order for a right-hand column ad to be successful, it needs to
be relevant, have a value proposition, a good visual, and have a call to
action. Let’s look at an example below from Club W:

Why is this ad a good ad?
It's visual. The visual is clear, simple, and appealing to all types of
wine-lovers.
It's relevant. This came up on my own Facebook Page. You may not
know this about me (and hey, why would you?), but I do love a good
glass of wine, so I would give this two thumbs up on relevance.
It includes an enticing value prop. Three bottles for $19? Yes
please! They also pull me in with an additional value: a discount on
my first order of wine.
It has a strong call-to-action. The word "get" is strong call-to-action
language, and they use it twice here. A time limit on this offer would
have made it even stronger.
Format 2: The News Feed Ad
A News Feed ad appears directly in a user's News Feed, and looks more
like native advertising. In our experience, these ads have a higher
engagement rate than right-hand column ads, but they can also be more

expensive. They also must follow organic Facebook posts best
practices and be engaging and visual.
This is how an ad from Club W would look in the News Feed:
Again, what makes this a good ad?

Again, what makes this a good ad?
It's visual. The image is larger in this ad than the image in the right-
hand column ad, making it more visually appealing and catching my
eye even more than the previous example.
It's relevant. Same as with the right-hand column ad, it is relevant to
me. (Side note: I actually purchased the wine from Club W, and it's
lovely).
It includes an enticing value prop. They've already done the
thinking for me by having Easter wine recommendations. Although
there's no discount on this ad, I still find value in their content.
It has a clear call-to-action. They're telling me to head over to their
blog to read their suggestions. This way, I know exactly what to do --
and what to expect when I click.
Now that we've covered the two main ad formats, let's dig into the wide
variety of post types you can use.
8 Types of Facebook Advertising
& Some of the Best Facebook Ad
Examples
1) The Facebook Video Ad

Recently, Facebook said they would treat video ads more favorably in the
timeline. Take advantage of this by, well ... creating more video ads!
Video ads appear large in the user’s New Feed and offer more engaging
content. Video is becoming more and more popular among brands and
individuals alike. In fact, 50% of people who visit Facebook daily watch
at least one video a day, and the number of video posts by brands as
increased 3.6X in just one year. If you're looking for a highly engaging
advertising type, try out video.
Need some inspiration? Check out this example below, as well as our
explanation as to why it's great and how your company can create a
compelling video ad.

What makes this ad so great?
It's visual. Even though this is a video, I have a general idea of what I
will be watching, thanks to the screen capture they started with.
It's relevant. It's relevant to me for many reasons. First, I saw this ad
three weeks before Christmas -- right when I was realizing I
didn't have a single present purchased for my family and friends.
Second, they call that out by saying, "You're not the only one feeling
the pressure." It’s like they can read my mind. Third, this is a page
I've been to in the past and a website I have purchased from, so I trust
them and would be likely to purchase from them again.

It includes an enticing value prop. The company is showing me
the countless options I have on their site for holiday presents. From
the video, I can tell this is a one-stop shop. I can get everything I need
there.
It has a solid call-to-action. By calling their boutique a “last-minute
holiday shop,” I'm encouraged to go shop now.
How can you create your own video ad? First, understand Facebook video
ad requirements including length and video size. We suggest keeping your
video as short as possible, even though Facebook allows you to upload a
much larger video. Create a video that displays your product or service, and
upload directly to the Facebook ads manager by following these
instructions.
2) The Photo Ad
Another type of rich media advertising on Facebook is a post of an image.
This is one of the most popular types of ads ever since Facebook began
favoring visual content. The optimal size for News Feed photo ads is
1200x628 pixels, otherwise your image will get cropped. Adjust your image
based on the target audience’s needs and by what will appeal to them the
most.
Here's an example of a photo ad from NatureBox:

Why does this ad work?
It's visual. The image shows you exactly what you're getting, and
they are calling out the “free sample” CTA well.
It's relevant. Everyone likes to snack! In all seriousness, the person
who saw this is a fan of several lifestyle subscription companies,
which is what NatureBox is.

It includes a good value prop.: This ad is full of value. First, the
“free trial” callout is the first thing your eyes go to when looking at the
image. Second, they clearly mention the healthy aspects of the
goodies in their product.
It has a clear call-to-action. They are asking you to try their free
sample. It couldn’t be easier to know your next step.
Starbucks took another approach at a photo ad by creating a multi-image
ad within one posted photo, including the date and time of the special event
they are hosting.

Why's it good?
It's visual. The visuals are well shot and enhanced, and the topics
appeal to caffeine addicts and Starbucks addicts alike. The text is
short and sweet and in a playful font with a bold, red background,
making it easy to scan.
It's relevant. I'm a fan both of Starbucks and of drinking coffee in
general. (In fact, I'll probably head over to the local Starbucks after
finishing this post.)
It includes an enticing value prop. This ad plays up both the
natural human desire to be a part of something big (the world's
largest Starbucks date) and the fear of missing out. They also begin
to describe some of the coffees and treats attendees will enjoy,
making anyone's mouth water!
It has a clear call-to-action. In the image and in the description they
are clear about where and when. I know exactly how to get involved.
Businesses can use this same tactic throughout the year by playing off of a
national holiday or large local event.

3) The Multi-Product Ad
Multi-product ads allow advertisers to showcase multiple products within
one ad. Viewers can scroll through the images and click on individual links
to each product. You can promote multiple of anything, not just products --
like different blog posts, ebooks, or webinars. These ads can be created in
the Facebook Power Editor.
Here's an example of a multi-product ad from Shutterfly, along with the
additional images that are used in the ad. Each image has a different offer,
to appeal to many different demographics in one ad.
Why does this ad work?

It's visual. They use color really nicely here, and the images are
visually appealing. (Having a cute cat doesn’t hurt either!)
It's relevant. The person who saw this loves taking photos and
creating sentimental gifts.
It includes an enticing value prop: There is a very clear value for
the user, 40% off each of the products being advertised. The code
and sale end date are also clear in the ad description. This ad also
has an added level of value, it is showing the many different ways
people can use Shutterfly, in ways many may not be aware of.
It has a clear call-to-action. I know I need to use this before 2/17
when this deal expires, so I would be encouraged to take action right
away.
4) The Local Ad
Local ads on Facebook only work if your business has a physical location
that you are trying to drive real foot traffic to. If you fall into this category, then
locally targeted Facebook ads may be a great fit for you, as you can hyper-
target on Facebook down to the mile.
If your business has an offer or event going on at your store, set up a few
Facebook ads that appear only to people within a short distance of your
store. Have these ads appear a few days prior to the event and on mobile
devices while the event is happening. You may want to reach some people

devices while the event is happening. You may want to reach some people
the day of the event who happen to be in the area and checking their
Facebook account on their smartphones.
Take this ad for example from Mizzou Campus Dining:
Why is this a good ad?

It's visual. This image has college pride, a variety of salty and sweet
treats, and a well-known logo to attract hungry college students.
It's relevant. This ad is likely only being shown to students on
campus who are in their target audience. It also mentions the sports
game that was going on at the time, and plays to the student’s current
needs: snacks and Subway sandwiches.
It includes an enticing value prop. Mizzou market is telling hungry
(and lazy) college students that they have everything students need
for the big game.
It has a clear call-to-action. This ad has the option to show
directions, making it extremely easy for a college student on the go to
follow the walking directions to this market.
5) The Offer Ad
An offer ad is a newer form of Facebook advertising where a business can
promote a discount on a product or service that can be redeemed on
Facebook. The benefit of this? It eliminates one step in the buyer's journey,
which ultimately increases sales.
Facebook allows you to create these types of ads in the Ads Manager or
Power Editor. You can choose to have these ads show up in your
audience's the News Feeds, right-hand columns, or on their mobile app.

The offer ad has many benefits. First, it drives the user directly to the offer.
The user claims it directly on Facebook, removing any added friction of
needing to to go to your website for the offer. You also can reach any type of
audience that you want, as all the Facebook targeting options are possible.
Finally, you can include all the information needed for the user to decide if
they want it or not, including the time period it is useable, the number of
people who has already claimed it, and the exact amount the offer is. This
will eliminate any unqualified clicks, which cost you money.
Here's an example of an offer ad from Jasper's Market:

In this example, we know exactly how much the offer is for, when it expires,
and how to get it.
Here's why it's good:
It's visual. The image is very colorful and well set-up.
It's relevant. This ad is timely, as the offer expires next month. Plus,
it promotes a store where I'm likely to shop.
It includes an enticing value prop. You're getting $10 off your first
order -- a value prop that's spelled out not once, but twice.
Plus, there's social proof: Over 5,000 people claimed this offer, and I
don’t want to be left out.
It has a clear call-to-action. The “get offer” CTA is clear.
6) The Event Ad
Event ads promote (you guessed it) a specific event. The CTA on these ads
usually send users directly to the ticket purchase page, wherever that
happens to be hosted.
Using this type of ad will help drive a targeted group of people to attend your
event. These will show up in the News Feed of the specific audience you've

chosen. Events are a big part of most businesses, but getting people to
attend even a small event, can be tricky. Promoting your event to a targeted
specific audience on Facebook can help drive the right kind of attendees.
A good ad in this format will clearly show the benefit of attending the event:
The price, dates, and a clear CTA to purchase a ticket. The events ad below
for the Tortuga Music Festival displays the date and time and the bands
playing:

Why is this a good one?
It's visual. The picture alone is worth a thousand words about how
much fun this concert would be. Not only is it on the beach, it was also
taken on a gorgeous day and the stage looks amazing. Also,
it clearly represents what to expect during the event, and it catches
the eye as someone scrolls through their News Feed. (The beautiful
ocean water definitely helps.)
It's relevant. The person who saw this ad is a fan of Kenny Chesney
and has been to his concerts before. They're also originally from
Florida, which is where this event takes place.
It provides an enticing value proposition. Since the image was
taken on a beautiful day, it looks like an ideal place to be -- especially
to those of us viewing it from our office desks. They also clearly tell
you the cost of the ticket so you know before you click. (This is also
good for the advertiser: By including the price, the advertiser allow
users to self-select based on whether they can afford the ticket. If they
can’t afford it, they won’t click through, thus saving the
advertiser money on unqualified clicks.)
It has a clear call-to-action. The CTA is clear: "Buy." The
advertisers also add urgent wording with the title “Time is running
out!”, encouraging you to purchase your ticket now before it's too late.

7) The Retargeting Ad
A retargeting ad promotes an ad to a specific list of previously identified
people. Have you ever seen ads follow you across the internet after visiting
a certain website? Then you've seen a retargeting ad. For me, Vineyard
Vines follows me everywhere -- and usually is successful at getting me to
purchase more!
Facebook has the same capability. An advertiser can advertise to a list of
leads or customers by uploading a list of email addresses they already have
into the Power Editor to make a custom audience. This tactic has been very
successful for HubSpot in getting reconversions to our existing database on
our free trials and our CRM. A good retargeting ad acknowledges that the
brand knows you're already interested in their product. (Because, let’s face
it ... retargeting can be a little creepy.)
Last week, I decided to plan a trip to Greece. After searching several sites, I
tried Jetsetter to see if I could find a deal on a hotel. A few days later, I
signed into Facebook and saw the ad below.

They nailed it. Why?
It's visual. The image isn't too busy, and gives me a good idea of
what to expect when I book.
It's relevant. Again, they called out that I was already planning a
vacation and showed me an ad for a hotel that I had already looked
at. They nailed it on relevance for me.
It includes an enticing value prop. Luxury hotels available for 40%
off made me take a second look.
It has a clear call-to-action. The wording at the bottom of the post
is: “Exclusive deals start today!” This triggered me to check them out
that day.

So, did I click through to check out this lovely hotel? Of course! Santorini,
here I come.
8) The Boosted Post
A boosted post is an organic Facebook post that was originally on the
homepage of a company’s Facebook, and that later was boosted with
advertising money.
This is different from the above ads because it's not created in the ads
manager. You can include more in the description, as there is no limit to
word count on boosted posts like there is in ads. You can also have a link in
the copy.
The cons? Boosted posts leave you fewer options for bidding, targeting,
and pricing. You also cannot run any types of A/B tests because you're
promoting a post that's already been creating, not creating one from scratch.
Here's an example of a boosted post from Fabletics:

What makes this one successful?
It's visual. The image of a fit model tends to work wonders when
you're selling workout gear. The colors and lighting go well with the
text and text box background colors, too.
It's relevant. As a female who enjoys working out, I would say this is

relevant to my demographic.
It includes an enticing value prop. A workout outfit for $25 plus
free shipping is a pretty great value -- which is why they call out the
discount not once, but twice. (And in HUGE writing.)
It has a clear call-to-action. The ad asks me to take a quiz in order
to get the $25 outfit, and gives me a link that goes directly to the quiz.
An added bonus? The social proof at the top that tells me three of my friends
have already Liked the Fabletics Page. This incentivizes me to Like it
myself -- which I can do without even leaving the ad by clicking the "Like"
button at the top.
There you have it: A list of all the different types of Facebook posts and a
few examples of awesome ones from all different brands. The Facebook
ads manager platform will walk you through how to set these up with simple,
step-by-step instructions -- so don't feel overwhelmed.
Now, stop reading and start creating!
Editor's Note: This post was originally published in June 2012 and has
been updated for freshness, accuracy, and comprehensiveness.

Topics: Social Media, Advertising
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Written by Tiffany Sauder
Ever feel like no matter how many blog posts you read, tweets you scan or
white papers you download (that you intended to read) - you still feel like you
can’t keep up with the changing marketing landscape? You aren’t crazy.
Marketing technology expert Scott Brinker charted an astounding 1,876
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marketing technology vendors in 43 categories this year* – nearly twice as
many as last year!
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The Ultimate Guide to Getting a Job After
You Graduate
Written by Katie Burke
College graduation is just around the corner, which means it’s almost
speech season. Don’t get me wrong, I love a good graduation speech and
all the platitudes that come along with it, but very few of them help you
transition from full-time student to full-fledged adult in the working world.
In fact, it’s hard to find good, actionable advice in general on how to get a
job after you graduate.
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7 Speakers You Won't Want to Miss at
#INBOUND15
This coming September, marketers of all types, backgrounds, and levels will
descend upon Boston for HubSpot's annual INBOUND conference with the
hopes of returning home with some new marketing expertise that'll help them
grow their businesses and become better at their jobs.
While there will be a lot going on at INBOUND this year, we know many of
you are wondering: Who will actually be speaking at INBOUND this year,
and what will they be talking about?
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A Simple Guide to Choosing the Right Chart
for Your Data
Written by Jami Oetting
This post originally appeared on HubSpot's Agency Post. To read more
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content like this, subscribe to Agency Post.
You and I sift through a lot of data for our jobs. Data about website
performance, sales performance, product adoption, customer service,
marketing campaign results ... the list goes on.
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A Visual Guide to International Business
Etiquette [Infographic]
Written by Leslie Ye
When in Rome, do as the Romans do … especially if you want the Romans
to buy what you’re selling.
Read More
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Demand Generation Benchmarks & Trends:
Software Marketer Edition
Written by Ritika Puri
The marketing formula seems simple: Attract audiences, engage prospects,
convert leads, and facilitate retention. One of the biggest "wins" you can
achieve is the ability to connect your disparate initiatives into a scalable,
predictable demand generation engine.
But when you’re in the trenches, you know this process is easier said than
done. Marketers, immersed within their organizations, frequently lack
access to industry data.
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15 Email Newsletter Examples We Love
Getting in Our Inboxes
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When people first start doing email marketing, they often assume they need
an email newsletter. "It'll have everything our customers care about, all in one
place," they rationalize. "Our list will be different -- people will actually look
forward to getting our newsletter," they argue. "Since we're only sending it
once a month, it'll be a breeze to put together," they say.
And while all of those things may become true for a few lucky individuals,
lots of email newsletters flop.
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Mobile Search Queries Start to Surpass
Desktop: Here's What You Can Do About It
It's official: In certain parts of the world, there are now more Google search
queries on smartphones than on desktop computers and tablets.
This week, Google's Jerry Dischler wrote in a post on the official AdWords
blog that "more Google searches take place on mobile devices than on
computers in 10 countries, including the U.S. and Japan."
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What Our 15,000 Customers Taught Us
About Business
Written by Mike Volpe
As you may have seen, we shared some exciting news this morning: More
than 15,000 customers now use the HubSpot Marketing Platform. As
this is a pretty big milestone for the inbound marketing community, we
wanted to make sure that we took the time to celebrate and thank all of our
fantastic customers appropriately.
So we got 15,000 ping-pong balls and decided to have some fun.
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Online Security & Protection Measures:
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What All Ecommerce Owners Need to Know
About PCI Compliance
The modern world of technology can be frightening place. Sure, the internet
has democratized information for developed countries, and is continuing to
do so for emerging and developing countries across the globe. Big data is
beginning to reach a catalyst point, at which its use and its profitability are
growing parallel –– and at exponential rates. Yet, with all of our modern day
technologies and innovations, one very real concern still weighs heavily on
the mind of most consumers: security.
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A Beginner's Guide to Publishing on
LinkedIn
Try as I may, I'll never be able to recreate my mother's tomato sauce recipe.
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It's a science; a tried-and-tested formula that took her years to master. (Time
well spent, if you ask me.)
But the great thing about formulas is that they provide us with a starting point
-- a list of the elements we need to produce an intended outcome.
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How Seth Godin Finds Time to Write Blog
Posts Every Day
Seth Godin is a busy guy.
He's considered to be one of the best marketers on the planet. He's an
entrepreneur, speaker, and author of over 20 books. Oh, and he still finds
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Blogging every day clarifies my thoughts -- it helps me
notice things. It’s one of the most important practices
of my profession.” - Seth Godin [Click to Tweet]
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the time to blog every single day.
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How to Create a Social Media Calendar
[Infographic]
"Today, getting people to hear your story on social media, and then act on it,
requires using a platform’s native language, paying attention to context,
understanding the nuances and subtle differences that make each platform
unique, and adapting your content to match,” explains social media
entrepreneur, Gary Vaynerchuk.
He couldn't be more right.
Read More
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How to Manage Your Entire Marketing
Budget [Free Budget Planning Templates]
Here's a hypothetical for you: Let's say your company has decided to invest
in a website redesign so you can improve lead generation, and you're
responsible for managing the project. Naturally, one of the first questions you
have is, “How much is this website redesign going to cost?”
The answer, of course, is “it depends.” Are you simply switching to a new
template and adding some new CTAs, or are you migrating your entire site
to a new platform?
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9 Simple Ways to Write Stronger
Introductions
There's a lot of material out there about writing great headlines. Hey, getting
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someone to click on your article is a critical part of your blogging
strategy. But what about writing introductions?
Compelling readers to actually read the article is an art form in and of itself --
and if you don't do it well, then you're denying yourself potential promoters,
subscribers, leads, and even paying customers.
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Ready, Set, Register: The Agenda for
INBOUND 2015 Is Out
Written by Corey Eridon
My decision to attend a conference usually comes down to one thing: The
agenda.
(Unless it's somewhere warm. When there's sun and sand I care way less
about agendas.)
The HubSpot events team has had a light version of the INBOUND agenda
up on the website for some time now, but I'm very pleased to share that as of
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today, that light version got some meat on its bones. If you've been waiting
to see some more session-level or speaker details before registering, head
on over to the INBOUND site and peruse the session list now.
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The Ultimate List of Free Content Creation
Tools & Resources
Creating content isn't always a walk in the park. (In fact, it can sometimes
feel more like a sprint in a swamp.)
While other parts of business and marketing are becoming increasingly
automated, content creation is still a very manual job. Automation hasn't yet
replaced what we do (thank goodness).
That being said, there are plenty of tools out there to make creating
content much easier.
Read More
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How to Make a Mobile-Friendly Website
[Free SEO Guide]
The search engine goliath Google hath laid down its wrath once again -- this
time targeting the mobile web.
On April 21st, 2015, Google began rolling out its "mobile-friendly" update,
which makes mobile-friendliness a stronger ranking factor for mobile
searches. The aftermath of this rollout, dubbed "Mobilegeddon," has
resulted in thousands of non-optimized websites plummeting in mobile
search results.
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5 Bad Writing Habits to Drop Right Now
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After writing several thousand blog posts and articles, I’ve learned
something about writing: It’s not just what I write that’s important; it’s also
what I don’t write.
There are some things you should simply not write. I’m not referring to well-
placed curse words or salacious stories. There’s a time and place for
everything -- except the following five awful writing habits.
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5 Cheap (or Free!) Digital Tools You Could
Be Using for Your Ecommerce Site
Written by Greg Wise
Marketing your ecommerce site takes money -- sometimes money you don’t
have. Fortunately, there are plenty of free and cheap tools out there to help
you get the job done. Some are as simple as hashtag use in social media,
while others may take a little more research and practice. In the end, if it
helps you market your ecommerce business for a fraction of the cost, why
wouldn’t you go for it?
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8 of the Best Podcasts You Should Be
Listening To
Over that last year, podcasts have exploded in popularity. While that’s great
for the brands and individuals producing them, it can present a little bit of a
problem for podcast listeners. With so many podcasts out there, how do you
figure out which ones are worth listening to? As the late rapper The
Notorious B.I.G. once said, “Mo podcasts, mo problems.” (I may have taken
a little liberty with that quote, but you get that point.)
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How to Add Business Books to Your Shelves
Without Spending a Dime
Written by Katherine Boyarsky
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As fun as it is to read books like Gone Girl while posted up in a lounge chair
on a beach, settling down with a business-related book might be a better
bet for your career growth.
According to the California Library Association, students who participate in
summer learning experience an 84% increase in engagement the following
school year. If it works for kids, why wouldn't it work for grownups, too?
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22 LinkedIn Hacks That'll Make You More
Productive [SlideShare]
Written by Emma Snider
Once considered a social platform solely for networking, LinkedIn has
proven itself invaluable for a wide range of other uses: marketing, recruiting,
sales prospecting, hiring, and research, among others.
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How to Sell When You’re on Vacation: Tips
for Putting Your Out-of-Office Reply to Work
Written by Max Altschuler
Can you sell when you’re on vacation? Sure you can ... but dragging out your
laptop and taking calls from the beach is sure to annoy your family. There’s
another way to keep selling when you’re out of the office, and this option
doesn’t require any work on your behalf.
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Photoshop, InDesign, Illustrator & More:
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Your Cheat Sheet for Adobe Keyboard
Shortcuts [Infographic]
Between calendar updates, emails, and social media notifications, it can
often seem like your computer is working against you.
But, as distracting as it may seem, your computer actually has lots of ways
to save you time at work. Considering data from Atlassian revealed that
60% or less of work time is actually spent productively, it's clear that time is
something you could probably use a lot more of.
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What Is CRM (Customer Relationship
Management) Software?
Written by Ginny Soskey
CRM. If you work in sales or marketing, you've probably heard this three-
letter acronym tossed around before. Maybe you've even been told you need
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one. No matter what, you're curious about one thing: What does
it actually mean?
CRM stands for 'customer relationship management.' I know, I know -- that
doesn't exactly clear things up. Keep on reading, folks, and we'll explain
exactly what CRM software is and how to figure out whether you actually
need one.
<
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Why You Should Create More "Boring"
Content
Written by Josh Haynam
I started my content journey the same way many other marketers do: Trying
to "go viral."
Some of the posts I created were “72 Content Ideas for Fill Your Pipeline”
and “50% of Searches Have Never Been Made Before.” Posts like these
filled me with false hope -- they got thousands of hits and brought attention to
my site, but did absolutely nothing to move the needle on my company’s
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monthly revenue (which was still $0).
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The Tale of Two Ecommerce Companies
That Turned Down Shark Tank Deals
Choosing what to sell online is one of the most important decisions you’ll
make as an entrepreneur. To be successful, you need to pick products that
you’re passionate about and find an ecommerce model that resonates with
your personality. With that in mind, let’s look to popular TV show Shark Tank
to help you get started on the right foot –– because no one embodies
passion and personality like the stars of the Tank.
<
Read More
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The Social Media Content Calendar Every
Marketer Needs [Free Template]
Written by Corey Eridon
We have a 9 a.m. meeting? Yikes! Hold on -- let me just click around the
internet like a maniac to find something for the morning tweet.
Sound familiar? Scrambling for social content is not a new phenomenon.
We have meetings. We run late. Things come up. And it's really hard to get
any meaningful amount of work done when you have the next social media
update looming over your head every 30, 60, 90 minutes. It all moves so fast
that you might periodically feel a case of the vapors coming on, which is why
pre-scheduled social media content should be your new best friend.
Read More
Want to Get Promoted? Impress Your Boss
by Doing These 7 Things
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I once made a really big hiring mistake.
After a series of promising interviews, I took on an intern whose level of
professionalism, performance, and overall demeanor quickly took a turn for
the worst.
After a discussion with my supervisor, we agreed that it was in the best
interest of everyone to not move forward with the internship.
Read More ›

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