This document provides guidance and sample questions for product design interviews. It discusses the types of questions asked, what interviewers look for in candidates, tips for answering questions, and walks through sample questions about a well-designed product and prioritizing new product features. The document emphasizes the importance of practicing answering product design questions to prepare for interviews.

1. www.productschool.com
PM Interview Prep: The Product
Design Question by Microsoft PM

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5. Product Design
Interview Prep

6. University of Illinois at Urbana-Champaign
B.S. Computer Science
Minors in Art & Design, Cinema Studies
Microsoft
Program Manager, Windows Pen & Ink
Designer II, Windows Experiences
Program Manager II, Windows Experiences
David Naber
he / him / his

7. Hold up.
Read this.

8. Behavioral questions
Technical questions
Product design questions
What’s asked in a PM interview?

9. Empathy. Spidey-sense. Passion.
What is your interviewer
looking for?

10. The Design Process

11. Hot tips.
1. Always, always, always ask clarifying questions first.
2. Always think out loud.
3. It is absolutely okay to pause for a minute to think silently.
4. Research interviews on Glassdoor ahead of the interview.
5. If you don’t know something, say so.

12. Sample question!

13. Tell me about a
product that you think
is well-designed.
P R O D U C T Q U E S T I O N

14. Hopper

15. Hopper

16. Hopper

17. Hopper

18. Hopper

19. Hopper

20. Hopper

21. Hopper

22. Hopper

23. Hopper

24. Hopper

25. Who is the target
customer? What are
some of their goals?
P R O D U C T Q U E S T I O N

26. Goal:
• Trying to save as much money as possible
Traits:
• Mostly adults
• Probably don’t have much airline loyalty
• Most likely have used other flight search tools
• Mix of frequent and infrequent travelers
Similar products:
Google Flights, Expedia, Travelocity
The Customer

27. Let’s brainstorm new
features that could
help us expand &
retain our user base.
P R O D U C T Q U E S T I O N

28. Brainstorm
Create “Hopper Rewards” system

29. Brainstorm
Create “Hopper Rewards” system
Integrate with frequent flyer programs

30. Brainstorm
Create “Hopper Rewards” system
Integrate with frequent flyer programs
Filter by airline, ticket class, etc.

31. Brainstorm
Create “Hopper Rewards” system
Integrate with frequent flyer programs
Filter by airline, ticket class, etc.
Date flexibility for a trip

32. Create “Hopper Rewards” system
Integrate with frequent flyer programs
Filter by airline, ticket class, etc.
Date flexibility for a trip
Help users search by date, then location
Brainstorm

33. We can only build 2 of
those features. Which
ones should we ship
first and why?
P R O D U C T Q U E S T I O N

34. Create “Hopper Rewards” system
Integrate with frequent flyer programs
Filter by airline, ticket class, etc.
Date flexibility for a trip
Help users search by date, then location
Prioritize

35. 1. Integrate with frequent flyer programs
2. Create “Hopper Rewards”
3. Filter by airline, ticket class
4. Date flexibility for a trip
5. Help users search by date, then location
Prioritize

36. Practice.
Practice.
Practice.
Practice.
Practice.
Practice.
Practice.
Practice.
Practice.
Practice.
Practice.
Practice.
Practice.
Practice.
Practice.

37. Thank you!

38. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training