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Product-Market Fit in a Nascent or
Emerging Area by Amazon Alexa
Head of Product
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Hypothesis-based product development
Product-Market Fit in a Nascent or Emerging or New Area
Neha Monga | Product Leader | @nemon
what do these products have in common?
Kyocera Visual Phone VP-210
FireTV remote and Alexa/Echo devices
Blue Apron, ClassPass, and Instagram
Hypothesis based product development
If we created <the product or feature>,
it will solve <a problem>
for <customer persona>
leading to <desired business outcome>
identify customer problem
customer usage data
problem statement
ethnographic
studies
sales team
feedback
review
s
survey results
customer
forums
insightsgap
s
brainstorm possible solutions
define business outcome
New user sign up conversion
engagement
CTR
retention
Repeat purchases
test, test, test…
Common mistakes
“sales improved when we implemented A” but we also changed B, C and D
(attribution)
“more customers are clicking!” but no increase in sales
(myopia)
“my product usage increased” but another product is cannibalized
(ignoring side effects)
“engagement improved” but then went back to same/lower level
(short-term vs. long term impact)
LinkedIn: https://www.linkedin.com/in/nehamo/
Twitter: https://twitter.com/nemon
www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

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