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Monetizing Strategies for B2C
Products by Runator CEO
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Bruno Muñoz
TONIGHT’S SPEAKER
28/09/2017
B2C, or business-to-consumer, is
the type of commerce transaction
in which businesses sell products
or services to consumers.
@brunomunnoz#monetizingB2C
B2B2C is a collaboration
process that, in theory, creates mutually
beneficial service and product delivery channels.
B2B2C combines business to business (B2B)
and business to consumer (B2C) for a
complete product or service
transaction.
@brunomunnoz#monetizingB2C
28/09/2017
B2C monetization options
⬊ Subscription
⬊ Freemium vs Free Trial
⬊ Ads
⬊ In-app Purchases
⬊ Sponsors & Partnerships
⬊ Affiliation
@brunomunnoz#monetizingB2C
28/09/2017
36€
28/09/2017
143€
28/09/2017
Amazon Prime 36€ / yearly
NetFlix 7,99€ / monthly
Spotify Premium 9,99€ / monthly
Apple Music 9,99€ / monthly
YouTube Premium 11,99€ / monthly
LinkedIN Premium 43€ / monthly
PlayStation Plus 7,99€ / monthly
Runator Excellence 24,99€ / yearly
28/09/2017
B2C monetization options
⬊ Subscription
⬊ Freemium vs Free Trial
⬊ Ads
⬊ In-app Purchases
⬊ Sponsors & Partnerships
⬊ Affiliation
@brunomunnoz#monetizingB2C
28/09/2017
#monetizingB2C
Free
trial
Freemium
28/09/2017
B2C monetization options
⬊ Subscription
⬊ Freemium vs Free Trial
⬊ Ads
⬊ In-app Purchases
⬊ Sponsors & Partnerships
⬊ Affiliation
@brunomunnoz#monetizingB2C
28/09/2017
Massive
CPM vs CPC
Conversion
#monetizingB2C
28/09/2017
B2C monetization options
⬊ Subscription
⬊ Freemium vs Free Trial
⬊ Ads
⬊ In-app Purchases
⬊ Sponsors & Partnerships
⬊ Affiliation
@brunomunnoz#monetizingB2C
28/09/2017
28/09/2017
28/09/2017
28/09/2017
B2C monetization options
⬊ Subscription
⬊ Freemium vs Free Trial
⬊ Ads
⬊ In-app Purchases
⬊ Sponsors & Partnerships
⬊ Affiliation
@brunomunnoz#monetizingB2C
28/09/2017
#monetizingB2C @brunomunnoz
28/09/2017
B2C monetization options
⬊ Subscription
⬊ Freemium vs Free Trial
⬊ ADS
⬊ In-app Purchases
⬊ Sponsors & Partnerships
⬊ Affiliation
@brunomunnoz#monetizingB2C
28/09/2017
28/09/2017
28/09/2017
How to validate your
Business Model?
@brunomunnoz#monetizingB2C
28/09/2017
28/09/2017
Client
@brunomunnoz
Value
Pricing
#monetizingB2C
28/09/2017
How to escalate your
Business Model?
@brunomunnoz#monetizingB2C
28/09/2017
When can you go
international?
@brunomunnoz#monetizingB2C
28/09/2017
“Do good, have fun
and the money will
come.”
@brunomunnoz
Richard Branson
#monetizingB2C
28/09/2017
Thanks!
www.productschool.com
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Monetizing Strategies for B2C Products by Runator CEO

Editor's Notes

  1. Monetizing versus Creating Value
  2. Why monetize? Validate Business model for Growth and escale Create a sustainable Model Exit Strategy
  3. (Loyal customers: Community and/or Engagement) vs Transaction Leads
  4. (Loyal customers: Community and/or Engagement) vs Transaction Leads
  5. (Loyal customers: Community and/or Engagement) vs Transaction Leads
  6. Amazon Prime 24 Hours send Prime Video Sending Food and other stuff Music and reading Photos Saturdays
  7. YouTube Premium No Ads Streaming Music Tool Original Content Family Plan 17,99€ (6 people)
  8. Family Plans
  9. YouTube Premium No Ads Streaming Music Tool Original Content Family Plan 17,99€ (6 people)
  10. Talk about our test in Runtastic Customer needs to be waiting for the video Good conversion is very important Gamify, give them a price
  11. Somebody paid $4.950 for this unique Skin at Fortnite Skull Trooper
  12. You can offer them extra content You can offer them gadgets, weapons, skins just to have fun (Engaged users) You can make them save time You can make them unique, winners, progress Talking about In-app vs Subscription
  13. You can offer them extra content You can offer them gadgets, weapons, skins just to have fun (Engaged users) You can make them save time You can make them unique, winners, progress
  14. You can offer them extra content You can offer them gadgets, weapons, skins just to have fun (Engaged users) You can make them save time You can make them unique, winners, progress
  15. You can offer them extra content You can offer them gadgets, weapons, skins just to have fun (Engaged users) You can make them save time You can make them unique, winners, progress
  16. You can offer them extra content You can offer them gadgets, weapons, skins just to have fun (Engaged users) You can make them save time You can make them unique, winners, progress
  17. The importance of Analysis and Data
  18. Talk about Runator first virtual race Runator Excellence Runator Excellece Groups Advertising
  19. Finding your Growth Engine