2. Course: Digital marketing (MKT-330)
Section: 02
Team Name: EXORDIUM
Prepared for:
Mr. Mohammed Abdul Mumin Evan
Lecturer
Department of Marketing & International Business
North South University
Prepared by:
Name ID
S.M. Fahim Hasnain 1331047030
Abu Naim Siddiky 1512552030
Md.Asfiqur Alam 1512804030
Mithila Israt Amey 1411487030
MD.Ibrahim Parvej 1210651030
Subrina Hossain 1520187030
3. Business idea
Building solution.com is a B2B e-business
site that only sells all kinds of building
materials and supplies to the real-estate
developers in a comparatively lowest
price. Our business features variety of
brands for every product where it gets
convenience for the target customers.
We will be agents of all the producers and
only earn the commission per sale.
4. Market opportunity
First movers advantage
>advantage over switching cost
>advantage of being the pioneer
>Technological leadership
>Freedom in choosing the website name
Market penetration
Convenience
5. Key value proposition
So many brands to choose from and
compare
Order directly from the internet
Convenience
Cost saving
Price transparency
Quick delivery
6. 3D SWOT ANALYSIS
More People feel
comfortable buying from
internet
Market penetration
B2C marketplace
OPPORTUNITIES THREATS
• New competitors
• Traditional marketplace
• Adverse govt. policy
STRENGTHS (+) 1. Trust issue
2. Only B2B
3. Transportation cost increases
the real product cost
4.Some potential customer don't
want to buy from internet
WEAKNESSES
INTERNAL
FACTORS
EXTERNAL
FACTORS
•
•
Lower price
One stop service
Low running cost
24/7 operation
Comparison shopping
Low investment startup
SWOT ANALYSIS
7. Macro environment
Political/legal:
1.Tax incentives to promote e-business
2. Political instability may cause change in
policy
3. No vat
4. Less black economy
5. Easy access to the market for any
company
6. Little documentation process in startup.
8. Macro environment
Economic:
1.Economic growth causes more
infrastructural development
2. Comparatively low salary and wage rate
3. Foreign direct investment is higher
(threat)
Social:
1.Literacy rate 72.3%
2. Tends to buy more foreign products than
national products
3 Positive population growth rate
9. Macro environment
Technology:
1. Nowadays most offices have well
equipped hardware and good internet
connection.
2. Bangladesh has 70 m internet users
3. BD is adopting technological
advancements quickly.
4. Secured payment methods are being
introduced
11. Marketing Objectives
Marketing Objectives can be related by 5S’s. Sell, Serve,
Speak, Save and Sizzle.
• SELL: It’s all about selling product.
• SERVE: Its talks about the value seller provide to his
customer.
• SPEAK: Evolving with consumer and considering their idea.
• SAVE: Its talks how producer can save cost.
• SIZZLE: increasing the product market or lancing similar
product for online
12.
13. Some of our Smart
objectives are
Create Awareness: Its target is to create awareness
within 60% of Developer Company by 1 year.
Reduce Bounce Rate: Reduce bounce rate by 40%.
Improve Conversion Rate: It’s our target is to
increase conversion rate by 20%
Reduce customer acquisition cost: : It’s totally
related to business promotion. It’s hard to measure
which advertising effective and which are not. By
Google analysis we will only run most effective
advertising and truing off less effective advertising.
14. Segmenting
As it is a B2B system so our segmentation will be online. We
will take order from customers through online and
producers will supply the orders through us. We will be
working here as middleman. And we will acquire
commission.
Targeting
Our business is about construction properties so we will target various
constructing companies like, real-estate companies. Moreover, the
company or associations which are related to construction business are our
targets. We will work as middleman for them.
Positioning
Based on uniqueness
16. Unique
Selling
Proposition
Internet
Channel
Strategy
Points-of-
difference
Majority click
• First online building
material solution company.
• • Easy to access for all
buyer and can order
material can at any
quantity.
• • Time saving and cost
saving for Developer
Company.
• • Convenient, easy to give
order from anywhere in
Bangladesh.
• Own transportation
in emergency.
• Lower rate.
• 24 hours
operation.
• All contraction
materials available
in one website.
Branding Strategy
17. Pricing Strategy
Name
of
brand(
ROD)
Retaile
r
Price(
Per
KG)
Produc
er
Price
(Per
KG)
BSRM 59-60 58
AKS 58-59 57
SS 57-58 55
Name of
brand
(Cement
Retail
er
Price
Produ
cer
price
Scan
cement
490-
500
480
Bashund
hara
cement
440-
460
420
Shah
cement
420-
440
410
Types
of sand
Retaile
r price
Produc
er price
Local(p
er cft)
9-10 8-9
Filling(
per cft)
6-7 5-7
Shylet
red
(per
cft)
25-28 24-26
TYPES OF BRICKS Retailer PRICE Producer PRICE
1st CLASS (PER
1000)
1000/- 9500/-
2nd Class (Per 1000) 8500/- 7500-7800/-
3rd CLASS (PER
1000)
6500/- 4000-4500/-
JHAMA (PER CFT) 50-55/- 45-48/-
KHOA (PER CFT) 35-40/- 32-35/-
24. Price
- Economy Pricing Strategy
- Selling price will be lower than market price
- Working as a 3rd party
- No cost of warehouse cost, employee cost, tax
or other costs related to physical store cost.
Place
29. Process
We will have an agreement with the suppliers only and we will act
as an agent for all those companies. As orders being placed,
suppliers will directly send those products to the final consumer
and our business who is acting as an agent, we will only receive a
commission per sale. We won't have any physical store or
warehouse, which will surely deduct our cost.
Positioning
Performance
we can deduct a lot of costs and act as an agent for all the
producers, we will receive a commission like all the
other physical store does.
31. Control and Evaluation
Review top level goals
Align business and SMART digital objects
Create a conversion model
Optimizing performance
32. Conclusion
Nowadays consumer can purchase goods from around
the world by going online. We are providing an e-
business site of building materials where one can find
all the items needed to construct a house. Besides some
drawbacks, this business will be a profitable business
as the motto of our country to be a digitalized
Bangladesh.
