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Launching New Products in Established Companies by Oracle Dir CPQ

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Product Management Event at #ProductCon San Francisco on Launching New Products in Established Companies by Director of CPQ at Oracle, Fazal Gupta.

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Launching New Products in Established Companies by Oracle Dir CPQ

  1. 1. www.productschool.com Launching New Products in Established Companies by Oracle Dir CPQ
  2. 2. FREE INVITE Join 35,000+ Product Managers on
  3. 3. COURSES Product Management Learn the skills you need to land a product manager job
  4. 4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
  5. 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
  6. 6. COURSES Digital Marketing for Managers Learn how to acquire more users and convert them into clients
  7. 7. COURSES UX Design for Managers Gain a deeper understanding of your users and deliver an exceptional end-to-end experience
  8. 8. COURSES Product Leadership for Managers For experienced Product Managers looking to gain strategic skills needed for top leadership roles
  9. 9. COURSES Corporate Training Level up your team’s product management skills
  10. 10. Fazal Gupta S P E A K E R
  11. 11. Launching Products in Established Firms Fazal Gupta
  12. 12. • Context Setup • Business Case Phase • Roadmap Phase • Execution Phase • Go to Market Phase • My Learnings
  13. 13. Context Setup • Why should I care • Increased probability of career acceleration in the organization • Why does this matter • Lessons from history - Kodak, Xerox, weather channel, Microsoft • My perspective based on • Launching B2B products focused on selling to medium-large enterprises • One more thing….“All generalizations are false. Including this one.” Mark Twain
  14. 14. Business Case Phase • Strategic • Product Addressable Market matters….But not just for the new product alone • Starts with a customer… you know them quite well in many cases • Can be bottom up or top down driven.. It depends on org culture & type of idea • Reactive • Innovators have proven that market cares • Resolving irritants for executives • We should be doing this too… • On paper funding is not an issue but…..
  15. 15. Roadmap Phase • Definition of Success • Logic of business case drives the success metric • Good might be good enough… • Target Personas • Likely a legacy product persona would need to be accommodated • Art of stack ranking features • Need to go broad vs. focused • Differentiate - Both internally & externally
  16. 16. Execution Phase • Implementation • Learn to believe….“slow & steady wins the race” • Don’t forget need to adopt standard operating procedures & processes • Assembling Team • Skill set gap management is a reality • Open to change attitude must-have in senior PMs • Where did they come from?
  17. 17. Go to Market Phase • Sales compensation plan could be the most important decision you make • Coming up with a resonating & simple message holds true and it will take time… • Pricing is a multi-dimensional subjective challenge • PMs need to show data… • Decision makers look for affinity with other internal products • Over abundance of collateral creators…too many cooks in the kitchen can occur
  18. 18. My Learnings • Choose your battles wisely… • Cliché but true…team members matter more than strategy • Just like a startup, maintain laser focus on getting initial customers Remember to enjoy the journey & small wins
  19. 19. Thank You
  20. 20. www.productschool.com Part-time Product Management, Coding, Data Analytics, Digital Marketing, UX Design and Product Leadership courses in San Francisco, Silicon Valley, New York, Santa Monica, Los Angeles, Austin, Boston, Boulder, Chicago, Denver, Orange County, Seattle, Bellevue, Washington DC, Toronto, London and Online

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