In this talk, Chris Galelllo shared his experience with managing design-heavy projects ranging from small conceptual exercises to cross-team partnerships. He shared how these experiences led him and his team to create a dedicated collaboration tool for Product Managers and Designers to plan projects and drive consensus.

1. How to Plan Projects as a Product Manager by
former Microsoft PM
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6. Chris Gallello
TONIGHT’S SPEAKERS

7. Managing Design Projects
@cgallello
Chris Gallello

8. Chris Gallello
@cgallello
chris@purple.pm

9. 3 moments

10. 3 moments
User input
Reviews
Shipping

11. User input Reviews Shipping

12. User input Reviews Shipping

13. User research
Usability testing
Recording consent
form
User research
prep
Branding guidelines
Design system
Pattern library
Group
brainstorms
Information
architecture diagram
Personas
Empathy map
Usability
testing prep
Wireframing
Deployment
Learning new
prototyping tools
High-fidelity
designs
Weekly update
emails
Prototyping
Redesigning
old stuff
Writing specs
Writing copy
Getting signoff
Spec reviews
User research report
User research
video editing
Icon design
Analytics
Competitive
analysis
Attending
meetups
Illustrations
Design review
Customer
support chat
Managing beta
tests
Daily standup
User journey
Storyboarding

14. User research
Usability testing
Recording consent
form
User research
prep
Branding guidelines
Design system
Pattern library
Group
brainstorms
Information
architecture diagram
Personas
Empathy map
Usability
testing prep
Wireframing
Deployment
Learning new
prototyping tools
High-fidelity
designs
Weekly update
emails
Prototyping
Redesigning
old stuff
Writing specs
Writing copy
Getting signoff
Spec reviews
User research report
User research
video editing
Icon design
Analytics
Competitive
analysis
Attending
meetups
Illustrations
Design review
Customer
support chat
Managing beta
tests
Daily standup
User journey
Storyboarding

15. User research
Usability testing
Recording consent
form
User research
prep
Branding guidelines
Design system
Pattern library
Group
brainstorms
Information
architecture diagram
Personas
Empathy map
Usability
testing prep
Wireframing
Deployment
Learning new
prototyping tools
High-fidelity
designs
Weekly update
emails
Prototyping
Redesigning
old stuff
Writing specs
Writing copy
Getting signoff
Spec reviews
User research report
User research
video editing
Icon design
Analytics
Competitive
analysis
Attending
meetups
Illustrations
Design review
Customer
support chat
Managing beta
tests
Daily standup
User journey
Storyboarding

16. User research
Usability testing
Recording consent
form
User research
prep
Branding guidelines
Design system
Pattern library
Group
brainstorms
Information
architecture diagram
Personas
Empathy map
Usability
testing prep
Wireframing
Deployment
Learning new
prototyping tools
High-fidelity
designs
Weekly update
emails
Prototyping
Redesigning
old stuff
Writing specs
Writing copy
Getting signoff
Spec reviews
User research report
User research
video editing
Icon design
Analytics
Competitive
analysis
Attending
meetups
Illustrations
Design review
Customer
support chat
Managing beta
tests
Daily standup
User journey
Storyboarding

17. User research
Usability testing
Recording consent
form
User research
prep
Branding guidelines
Design system
Pattern library
Group
brainstorms
Information
architecture diagram
Personas
Empathy map
Usability
testing prep
Wireframing
Deployment
Learning new
prototyping tools
High-fidelity
designs
Weekly update
emails
Prototyping
Redesigning
old stuff
Writing specs
Writing copy
Getting signoff
Spec reviews
User research report
User research
video editing
Icon design
Analytics
Competitive
analysis
Attending
meetups
Illustrations
Design review
Customer
support chat
Managing beta
tests
Daily standup
User journey
Storyboarding

18. User research
Usability testing
Recording consent
form
User research
prep
Branding guidelines
Design system
Pattern library
Group
brainstorms
Information
architecture diagram
Personas
Empathy map
Usability
testing prep
Wireframing
Deployment
Learning new
prototyping tools
High-fidelity
designs
Weekly update
emails
Prototyping
Redesigning
old stuff
Writing specs
Writing copy
Getting signoff
Spec reviews
User research report
User research
video editing
Icon design
Analytics
Competitive
analysis
Attending
meetups
Illustrations
Design review
Customer
support chat
Managing beta
tests
Daily standup
User journey
Storyboarding

24. Feature 1
Feature 2 Feature 4
Feature 6
Feature 3 Feature 5
Feature 7
Sam
Alex
Jamie
Design planning

25. Feature 1
Feature 2 Feature 4
Feature 6
Feature 3 Feature 5
Feature 7
Sam
Alex
Jamie
User researchUser research

26. Feature 1
Feature 2 Feature 4
Feature 6
Feature 3 Feature 5
Feature 7
Sam
Alex
Jamie
Usability test Usability test Usability test
User researchUser research

27. 3 moments
User input
Reviews
Shipping

29. • Goals of this project
• Target users
• Scenarios to optimize

30. Book spec reviews in advance
Make reviews open to everyone
Reviews
People care about the process

31. 3 moments
User input
Reviews
Shipping

39. Putting this all together…

41. 1. Analytics review
2. Project assigned
3. 1 pager
4. Iterate
5. A/B test
6. A/B test review
7. Final deployment
8. Postmortem

42. 1. Brainstorming
2. Project assigned
3. Prototyping
4. Usability testing
5. Iterate
6. Design Review
7. Spec review
8. PM/design signoff
9. Deploy A/B test
10. A/B test results review
11. Usability test
12. Iterate
13. Usability test

43. Google Drive import
Feature template

44. @cgallello
chris@purple.pm

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