In this presentation, Piyush Kaushal covers the complexities of working with products across the physical and software arena. Priyush covers how ideas and concepts become reality, how a PM works cross-functionally with multiple teams to keep a project flowing and how a PM continues to iterate and improve upon products after they've made it to consumers' hands.

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How to Build Global Products by Sr
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8. Piyush Kaushal
TONIGHT’S SPEAKER
Senior Product Manager

9. Building Global Products
Scaling Your Product Globally

11. Achieved Product Market Fit in one/few
markets
Solves a Global problem
Entry markets already prioritized - Tier 1, Tier
2 etc.
Team structure in place for Global success

12. Local language
Currency
Pricing
Payments
Content
Support
Distribution
Localisation Internationalization
Changing the Core
Product to make it
flexible to adapt to
local needs

13. Building Global Products
1. Local Product Market Fit

14. Local Product Market Fit
Song Lyrics
Japan 2016

15. Local Product Market Fit
UBERLite
India 2018

16. Local Product Market Fit
Smart Downloads
India 2018

17. Building Global Products
1. Local Product Market Fit
2. Design for Global; Prioritize for Local

18. Design for Global; Prioritize for Local
As a Global PM, develop a forward
looking Global view for Your Product

19. Design for Global; Prioritize for Local

20. Design for Global; Prioritize for Local
Chopper Ice Cream Boat Mobile Delivery

21. Building Global Products
1. Local Product Market Fit
2. Design for Global; Prioritize for Local
3. Balancing Product trade-offs in Global
context

22. Higher Impact in
established market
Balancing Product trade-offs in Global
context
Lower Impact in a
new market
Short term gain Long term strategy
Local success Global success
vs
vs
vs

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