Content personalization in AEM, first AEM users meetup group meeting sponsored by NextRow Digital Inc. Event held on 10th Oct 2015, kickoff meeting of AEM users group hyderabad.

1. Content Personalization in AEM
Ankit Gubrani Sponsored By:

2. About Us

3. NextRow Digital Inc
Founded in 2008 as a small company with a big vision
A dedicated team of brilliant software professionals in
US, Singapore and in India.
Maintained phenomenal growth over the years.
Spotless delivery record of many successful project
deliveries over the years.

4. Agenda
 What is content personalization?
 Client context
 What are Segments?
 Campaign Management
 Experiences in AEM
 Demo – Working with campaigns

5. .about-me{
name: Ankit Gubrani;
title: Sr. AEM Developer;
working at: NextRow Digital Inc
email-id: agubrani@nextrow.com;
linkedIn: in.linkedin.com/in/ankitgubrani;
twitter: @ankitgubrani90;
blog: codebrains.blogspot.in;
}

6. More than 500 different users visit amazon.com
every day and each user gets a different
version of home page.
But How?

7. Because its
Personalized !!!!...

8. What is content
personalization?

9. Content personalization in short means delivering the Right
content to the Right Person at the Right Time.

10. How does it work ?

11. Key Elements of Personalization
Users / Lead – characteristics against which actual
personalization is performed
Content – content displayed or data of users interest
Rule / Segments – definers how actually personalization is
happening

12. Client Context

13. Client Context
mechanism to provide information about the visitor
shows page information, visitors information, segments
that are resolved, environment information such as IP
address, browser etc.
consists of various session stores that contains user data

14. Adding client context to a page
include client context component in the body of the web page
/libs/cq/personalization/components/clientcontext
<cq:include path=“clientcontext”
resourceType=“/libs/cq/personalization/components/clientconte
xt” />
Alt + ctrl + c

15. Client context
Client context
store
component

16. Client context store and components
Session store –
- contains user data
- 2 types : Session store and persisted session store
Client context store component –
- displays data from client context store

17. What are segments?

18. What are Segments?
Visitors: person visiting website
User: registered visitor
Traits: characteristic of a visitor used to create segment,
for eg- gender
Segment: collection of visitors that share certain traits, for
eg- group of males under 30 living in Hyderabad

19. Campaign Management

20. Campaign Management
provides a way to deliver personalized content in AEM
various elements of campaign management:
Brands : Root level entity, consists of campaigns
Campaigns : how to market a brand, consists of experiences
Experience : what user see, can be a teaser or a news letter
Brands Campaigns Experience

21. Experiences in AEM

22. Experiences
Teasers – pages that displays content focused on user’s
interest
Newsletters – content sent to the users in the form of email

23. Demo – Working with
Campaigns

24. Any Questions?

25. Thank you
Please contact me at : agubrani@nextrow.com