Main takeaways: -Why it's important to be a data-driven Product Manager in this era of digital transformation. -What are the techniques that can be used to collect the right data - qualitative and quantitative. -How to use the data to define the right success metrics for your product/product feature.

1. www.productschool.com
Data 101 by Microsoft Sr Product Manager

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS
40 HOURS
40 HOURS

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. Data-Driven
Product
Management
Apoorva Kumar
Senior Product Manager,
Microsoft Ireland Research Ltd.

6. Agenda
• Introduction
• Why is it important to be a Data-Driven Product
Manager
• How can you become a Data-Driven Product
Manager
• Techniques and Tools

7. Why is it important to be a
Data-Driven Product Manager
Prioritization
of features
Customer
Satisfaction
Negotiations
and
stakeholder
management
Successful
Product
Delivery
Digital
Transformation
Identifying
the right
business
problem
Competitive
advantage
Test
experiments
And
Measure
success

8. How can you become a
Data-Driven Product Manager
Collect Qualitative/Quantitative Data
• Customer interviews
• Surveys
• Voice of Customers
• BI tools
Use your research in product specs
• Use market reports
• Use research papers
• Telemetry
Measure Success
• Create Hypothesis
• Run experiments
• Test Hypothesis
• Customer adoption
Categorize features
• Kano Models
• Must have, Should have,
Would have
• Monetization and Revenue
impact

9. Qualitative and Quantitative
Techniques
Thematic Coding
Net Promoter Score
Surveys
Tools

10. Hypothesis
Hypothesis
WE BELIEVE THAT < performing this initiative >
THEN WE WILL < achieve this result >
WE WILL KNOW THIS IS TRUE WHEN <
measurable outcomes not outputs >

11. Kano Models
Kano Models

12. Contact:
https://www.linkedin.com/in/apoorva-kumar-b2b08431/
Email: apoorvakumar786@gmail.com

13. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training