Building Products that Clients and End-users love
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The document is from www.productschool.com, which provides online product management training courses and corporate training. It summarizes a talk on building products that clients and end users love. The speaker recommends starting with research, having the right bias towards end users over clients, and following best practices like collecting and using data, adding "delighters" beyond basic features, communicating with users, and going above and beyond for users.
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Building Products that Clients and End-users love
- 1. www.productschool.com Building Products that Clients and End Users Love
- 2. Join 35,000+Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
- 3. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
- 4. C O U R S E S Corporate Training Level up your team’s product management skills
- 6. Uju Ezeanyagu Product Manager @ Software developer —> Product Manager —> Solutions Architect —> Product Manager
- 7. • Your first step • The right bias • 4 Best practices | KEY TAKEAWAYS Building Products that Clients and End Users Love
- 8. Research First STEP Building Products that Clients and End Users Love
- 9. Research The systematic investigation into and study of materials and sources in order to establish new facts and reach new conclusions. -Cambridge Dictionary Building Products that Clients and End Users Love
- 10. | THE RIGHT BIAS Different Needs? End User Client healthy < Building a Product Clients and End Users Love
- 11. | BEST PRACTICES 1. COLLECT AND UTILISE DATA Data is Everything, Ask Facebook! Building Products that Clients and End Users Love
- 12. | BEST PRACTICES 2. ADD DELIGHTERS Must haves Linear features Delighters Building Products that Clients and End Users Love
- 13. | BEST PRACTICES Building a Product Clients and End Users Love The Kano Model 2. ADD DELIGHTERS
- 14. | BEST PRACTICES 3. COMMUNICATE WITH USERS Building a Product Clients and End Users Love Absence makes the heart grow fonder … for somebody else
- 15. | BEST PRACTICES 4. GO ABOVE AND BEYOND
- 16. • Your first step - • The right bias - • 4 Best practices - | TAKEAWAYS Research End users first! DDCA practices
- 17. THANK YOU! / Obianuju Ezeanyagu
- 18. Building a Product Clients and End Users Love | REFERENCES • https://www.uxbooth.com/articles/discovering-table-stakes-delighters/ • https://www.webretailer.com/lean-commerce/delight-customers-kano-model/#/ • https://blog.hubspot.com/service/above-and-beyond-customer-service
- 19. www.productschool.com Part-time online Product Management Training Courses and Corporate Training
Editor's Notes
- If you’re interested to connect with other Product Managers, aspiring PMs, or those within tech, join our Slack community of over 40,000 professionals. It’s a great place to network and to find interesting content. We host a weekly AMA through our Slack channel on Tuesdays from 11:15am - 12pm PST. We have also recently launched the Job Portal where you can find the latest Product Management opportunities! As members of the Product School community, we'd like to provide you with these resources at your disposal.
- Product School’s Product Management Certificate Path comprises of 3 part-time courses. During Product Management Training you will learn Product Management fundamentals. You will deep dive into the technical knowledge to enhance your ability to work with agile teams, during Full Stack Product Management Training. Finally, Product Leadership Training will elevate your product knowledge to become an effective Product Leader.
- As well as individual courses we provide corporate training across the world! If you’d like to upskill your product team this is the best option for you. We have trained employees from multiple companies such as Deloitte, Salesforce, JP Morgan, Bank of America amongst many other companies across all industries.
- So, onto today’s talk!! Please welcome Uju, who will talk to us about Building Products that clients and end users love. Thank you so much for being here today, Uju, I’ll let you introduce yourself! [clap clap clap]
- Why was software dev my starting point?
- Takeaways
- Who is David? And who are David’s customers?
- BIAS: inclination or prejudice for or against one person or group, especially in a way considered to be unfair. users are now picking the products that they love rather than the ones that were forced on them because switching cost is a lot less. Companies now have to think more about the end user and less about the buyer Toys Facebook
- Data is information in raw unorganised form, that refer to or represents conditions, ideas, or objects Benefits It answers the question : how can we know if we are doing a good job? Intuition does not help so much in this case It enables you track KPIs It tells us what we not drop! Sample data that can be collected quantitative data (using surveys, user tracking tools firebase, mix panel, amplitude) Qualitative data (finding the meaning behind the quantitative data through follow up interviews, participant observation, and analysis)
- Must have features: Basic product application, adding to carts, delivery Linear features: (more of these features, more happy but would be mostly more expensive to provider) free delivery, speed of shipping, returns, Delighters: If there aren’t present, customers would be unhappy, but the add greatly to experience and positive emotions. Customers don’t even expect these or know they exist. E.g 3d view of images, attractive packaging -delivery packages with a bow, a little free gift, Or for a digital app, Slack’s motivational messages Ask questions? Speed of upload on instagram? Editing photos on instagram? Higher definition of an image? Pinch zoom on your phone?
- Why? The more you speak to someone, the more you fall in love. Absence makes the mind grow fonder does not apply here Communication channels email, face to face, in app, letters (yes!) Regular stakeholder sessions.
- The know that you are committed to their success Users feel that you have their best interest at heart. Customer complaint for an item they purchased: Just replace it or give them a little something extra for their worries. Zappos that describes themselves as a service company that happens to sell shoes, created a one-of-a-kind experience that went beyond selling shoes. A customer forgot a favourite pair of shoes when travelling and called their customer service with the hope of buying a new pair. The store did not have another pair at time so they purchased it from another store and hand-delivered it to her at no cost. Of course she was so glad and share the story which went viral. You may not have the resources
- Takeaways