Main Takeaways: - What are balanced products? Why is balancing different product elements so important for product managers? - What happens when imbalance creeps in? Various scenarios when that happens and the possible negative impact on the end product. - How to prevent imbalance in various product elements?

1. www.productschool.com
Building Products with Balance by
Atlassian Sr PM

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5. Building products with ‘Balance’
A Product Manager perspective
By - Bhoomika Kumawat
5

6. 6
Current - Atlassian: Commerce product
Prior - Flipkart
Advertising product
Supply chain product
years
Software
E commerce
B2B SaaS

7. What is ‘balance’ in context of products?
7

8. 8
User needs ???
Business goals ???
Technical reqs ???
Legal, compliance ???

9. Super complex tool-kit
9

10. MS office tool ribbon
10

11. Only my ‘Bed’
11

12. News website
12

13. Balanced diet for good health !
Carbohydrates
Proteins
Fats & Oils
Vitamins
Minerals
Fibre
Water
13

14. Technical capabilities
User needs
Business goals
Legal & Compliance
Ethics
Balanced product elements for customer & company success !
14

15. What does imbalance in product elements
result in?
15

16. Let’s brainstorm a basic health monitoring app
Product elements:
● User needs
● Business goals
● Technical capabilities
16

17. Scenario 1
17
User needs Business goals

18. User needs Business goals
Track steps, heart rate
Calories burnt
Daily/weekly
report
Login Sign ups Subscriptions
Manage development
costs
Balance or slight imbalance
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19. User needs
Business goals
Track steps, heart rate
Calories burnt
Daily/weekly
report
Login
Sign ups Subscriptions
Manage development
costs
Recommendations
Free nutritionist
consultations
Significant imbalance
19

20. User needs
Business goals
Track steps, heart rate
Calories burnt
Daily/weekly
report
Login
Sign ups Subscriptions
Manage
development costs
Feature cuts
Excess
Advertising
Significant imbalance
20

21. Scenario 2
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Technical reqs Business goals & User needs

22. Tech capabilities Users needs
Business goals
Data storage
Performance optimisation
Feature support Feature list
Data security
Fast response,
No crashes
$$ metrics
Balance or slight imbalance
22

23. Tech capabilities
Users needs
Business goals
Data storage
Performance optimisation
Feature support
Feature list
Data security
Fast response,
No crashes
Perfect architecture
$$ metrics
Significant imbalance
23

24. Significant imbalance
Tech capabilities
Users needs
Business goals
Data storage
Performance optimisation
Feature support
Feature list
Data security
Fast response,
No crashes
$$ metrics
Financial credits
Personalisation
Feature overload
24

25. How to strike balance among product elements?
25

26. Prioritise well & make right trade-offs
26

27. Choose the right metrics for all key stakeholders
27

28. Communicate effectively at all stages in product lifecycle
28

29. Define your balance
29

30. 30
Ask me questions !

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