Main Takeaways: -Learn about the basics of Product Management. -Discuss some best Practices and Pitfalls of Product Management. -Look at real-life scenarios/examples from the Product Management role.

1. The Art of PM - Good, Bad and the Ugly by
Microsoft Sr PM
www.productschool.com

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. THE ART OF PRODUCT
MANAGEMENT
GOOD, BAD AND THE UGLY
Praveen Kumar Kashimsetty
Senior Product Manager, Microsoft

6. SPEAKER BIO

7. AGENDA
• Product Management definition(s)
• Types of PM (Project, Program, Product)
• Product Management Basics
• Best Practices and Pitfalls
• Examples (Success and Failures)

8. WHAT IS
PRODUCT
MANAGEMENT

9. ONE STEP
DOWN

10. TYPES OF PM
Project Manager
Program Manager
Technical Program Manager
Product Manager

11. PRODUCT MANAGEMENT – ART OR SCIENCE ?
Science
• Vision
• Imagination
• Out of Box thinking
• Facts
• Data Analysis
• Experimentation

12. BASICS

13. PITFALLS
• Communication gaps can completely derail your vision.
• Adding features and specs instead of addressing a fundamental
problem.
• Working backward from a preconceived solution.
• Using wrong metrics to define success of a product.
• Underestimating the importance of User Experience.

14. BEST PRACTICES
• Establish customer feedback pipeline.
• Involve Sales and Support teams in product
roadmap.
• Be the first and best customer for your product.
• Understanding competitive landscape
• Learn from others

15. GOOGLE GLASS EDITION 1
• What went wrong ?
• Price - $1500 (Seriously ?)
• Timelines (Too ahead of its time ?)
• Expectations (Product team vision vs Actual usage)
• Use cases

16. ROBINHOOD
• What went right ?
• ZERO commission trading
• Great User Experience
• Waitlist
• Gamification
• Making trading accessible to
everyone.

17. TAKEAWAYS
Learn about basics of Product
Management.
Discuss some best Practices
and Pitfalls of Product
Management.
Look at real life
scenarios/examples from
Product Management role.

18. THANK YOU !!

19. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training