Main takeaways: -Start with a blank canvas. -Have a clear picture of what you want the user to feel. -Add the least number of constraints necessary to bring it to life.

1. Approaching Product Vision as Art
by Stitch Fix Product Leader
www.productschool.com

2. CERTIFICATES
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5. Approaching Product
Vision as Art
Victoria Chen
Find me on Linkedin: @vicmchen

6. An Intro

7. What is
Art?

8. What is
Product Vision?

9. Some Examples

10. “Space is the breath of art.”
Frank Lloyd Wright

11. Zaha Hadid

12. Zaha Hadid

13. Zaha Hadid

14. “No building lasts forever. But the
impressions they create can last
forever in the soul.”
Tadao Ando

15. Chikatsu-Asuka Historical Museum, Minami-Kawachi, Osaka,
Japan

16. Chikatsu-Asuka Historical Museum, Minami-Kawachi, Osaka,
Japan, Perspective sketch

17. Chikatsu-Asuka Historical Museum, Minami-Kawachi, Osaka,
Japan, Perspective sketch

18. Runway to Sale

21. Uber

22. Airbnb

23. Assess the
User Journey
Find moments of
opportunity, i.e.
pain points
Define the
Vision
Envision how users
want to feel in
those moments of
opportunity
Translate Vision
to Experience
Marketing,
branding, Minimum
Lovable Product
Putting Vision into
practice
1 2 3

24. Thank you!
If you want to continue the conversation, feel free to
reach out on Linkedin:
https://www.linkedin.com/in/vicmchen/

25. www.productschool.com
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and
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