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www.productschool.com
How Do You Get More of Product
Insight by Heap Founder & CEO
CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS40 HOURS40 HOURS
Corporate
Training
Level up your team’s Product
Management skills
Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES
What Is an Insight? and How
Do You Get More of Them?
WHATISANINSIGHT?01
#6WHATISANINSIGHT?06
Product Analytics
is Useless
LONDON
WHATISANINSIGHT?07
Data alone Great products
WHATISANINSIGHT?08
The Tool Is Not the Action
Data alone Great products
The Scientific
Method for
Product.
9
Data
WHATISANINSIGHT?010
Products
Insights
???
#11
What Is an Insight?
“An instance of apprehending the
true nature of a thing.”
“The power or act of seeing
into a situation.”
#12
What Is an Insight?
An insight changes the story you
tell about your product.
An insight leads to action.02
01
An Insight
Changes the
Story You Tell
About Your
Product.
13
An Insight
Leads You to
Action.
14
#15WHATISANINSIGHT?
which increased overall
purchase rate by 6%.
Found product page views correlate
highly with purchases. Drove usage
to product pages,
An Insight Leads You to Action.
WHATISANINSIGHT?016
How Do You Get More of Them?
Data Products
Insights
Challenge
assumptions
Measure
and test
Make Hypotheses, Test With Data
WHATISANINSIGHT?17
Have the
Data at Hand.
18
#19WHATISANINSIGHT?
Drove millions in
incremental revenue.
Detected drop-offs in the loan application
flow. Made errors more prominent.
Have the Data at Hand.
Constant
Evolution,
Constant
Iteration.
20
#21
Constant Evolution, Constant Iteration
#22WHATISANINSIGHT?
“We use controlled experiments to
learn and make decisions at every
step of product development, from
design to algorithms.”
Constant Evolution, Constant Iteration
What Is an Insight? and How
Do You Get More of Them?
Constant
evolution, constant
iteration
Have the data at
hand
Make hypotheses,
test with data
WHATISANINSIGHT?23
A Smarter Approach
to Product
Thank You
www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

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