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Cultivating Lean Startup Teams When People Don't Know What Lean Is

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Presentation from Lean Startup Conference in San Francisco, December 10 2013.

Published in: Technology, Business
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Cultivating Lean Startup Teams When People Don't Know What Lean Is

  1. 1. How Do You Cultivate a Lean Team… When People Don’t Know What It Is? (or  are  hos)le  to  it)  
  2. 2. Sound familiar? Releasing  things  that  don’t  seem  to  ma4er   Waterfall  (or  even  agile)  isn’t  working   Focus  is  on  ge=ng  things  “done”  rather   than  building  the  right  things   Projects  take  forever  and  are  bogged   down  by  indecision   Lean  “doesn’t  apply  to  us”    
  3. 3. Sound familiar? Releasing  things  that  don’t  seem  to  ma4er   Waterfall  (or  even  agile)  isn’t  working   Focus  is  on  ge=ng  things  “done”  rather   than  building  the  right  things   Projects  take  forever  and  are  bogged   down  by  indecision   Lean  “doesn’t  apply  to  us”    
  4. 4. Sound familiar? Releasing  things  that  don’t  seem  to  ma4er   Waterfall  (or  even  agile)  isn’t  working   Focus  is  on  ge=ng  things  “done”  rather   than  building  the  right  things   Projects  take  forever  and  are  bogged   down  by  indecision   Lean  “doesn’t  apply  to  us”    
  5. 5. Sound familiar? Releasing  things  that  don’t  seem  to  ma4er   Waterfall  (or  even  agile)  isn’t  working   Focus  is  on  ge=ng  things  “done”  rather   than  building  the  right  things   Projects  take  forever  and  are  bogged   down  by  indecision   Lean  “doesn’t  apply  to  us”    
  6. 6. Sound familiar? Releasing  things  that  don’t  seem  to  ma4er   Waterfall  (or  even  agile)  isn’t  working   Focus  is  on  ge=ng  things  “done”  rather   than  building  the  right  things   Projects  take  forever  and  are  bogged   down  by  indecision   Lean  “doesn’t  apply  to  us”    
  7. 7. Shouldn’t we try a more Lean approach?
  8. 8. Simple Lean User Experience (Lean UX) techniques Gradually  shiG  the  team’s  focus  to  the   users   UX  is  all  about  the  user;  natural  fit  with   Lean  Startup  
  9. 9. Simple Lean User Experience (Lean UX) techniques Gradually  shiG  the  team’s  focus  to  the   users   UX  is  all  about  the  user;  natural  fit  with   Lean  Startup  
  10. 10. Get out of the building What: Why: More: Quick,  ad-­‐hoc  research  to  get  user   feedback  on  your  ideas     It  ends  opinion-­‐based  internal  debates;     it  focuses  and  accelerates  projects     •  It’s  Our  Research  by  Tomer  Sharon   •  Lean  Startup  Machine  workshops      
  11. 11. Get out of the building What: Why: More: Quick,  ad-­‐hoc  research  to  get  user   feedback  on  your  ideas     It  ends  opinion-­‐based  internal  debates;     it  focuses  and  accelerates  projects     •  It’s  Our  Research  by  Tomer  Sharon   •  Lean  Startup  Machine  workshops      
  12. 12. Get out of the building What: Why: More: Quick,  ad-­‐hoc  research  to  get  user   feedback  on  your  ideas     It  ends  opinion-­‐based  internal  debates;     it  focuses  and  accelerates  projects     •  It’s  Our  Research  by  Tomer  Sharon   •  Lean  Startup  Machine  workshops      
  13. 13. Host a persona workshop What: Why: More: An  interac)ve  discussion  of  who  your   users  are  and  what  they  need  from  you     Helps  build  awareness  of  your  users,   their  needs,  and  where  you  fit  in     The  Essen1al  Persona  Lifecycle  by   Tamara  Adlin    
  14. 14. Host a persona workshop What: Why: More: An  interac)ve  discussion  of  who  your   users  are  and  what  they  need  from  you     Helps  build  awareness  of  your  users,   their  needs,  and  where  you  fit  in     The  Essen1al  Persona  Lifecycle  by   Tamara  Adlin    
  15. 15. Host a persona workshop What: Why: More: An  interac)ve  discussion  of  who  your   users  are  and  what  they  need  from  you     Helps  build  awareness  of  your  users,   their  needs,  and  where  you  fit  in     The  Essen1al  Persona  Lifecycle  by   Tamara  Adlin    
  16. 16. Host a design studio What: Why: More: A  fun,  interac)ve  workshop  where   people  share  ideas  for  solving  problems     Fosters  collabora)on,  generates  new   ideas,  changes  the  conversa)on     Will  Evans  “The  Design  of  Design   Studio”  h4p://bit.ly/1crjEK8    
  17. 17. Host a design studio What: Why: More: A  fun,  interac)ve  workshop  where   people  share  ideas  for  solving  problems     Fosters  collabora)on,  generates  new   ideas,  changes  the  conversa)on     Will  Evans  “The  Design  of  Design   Studio”  h4p://bit.ly/1crjEK8    
  18. 18. Host a design studio What: Why: More: A  fun,  interac)ve  workshop  where   people  share  ideas  for  solving  problems     Fosters  collabora)on,  generates  new   ideas,  changes  the  conversa)on     Will  Evans  “The  Design  of  Design   Studio”  h4p://bit.ly/1crjEK8    
  19. 19. Write scenarios! What: Why: More: Narra)ves  that  explain  how  the  user  will   use  your  product  to  meet  a  need     Stories  are  relatable.  They  humanize  the   soGware  development  process       Kim  Goodwin’s  podcasts  +  presenta)ons        
  20. 20. Write scenarios! What: Why: More: Narra)ves  that  explain  how  the  user  will   use  your  product  to  meet  a  need     Stories  are  relatable;  they  humanize  the   soGware  development  process       Kim  Goodwin’s  podcasts  +  presenta)ons        
  21. 21. Write scenarios! What: Why: More: Narra)ves  that  explain  how  the  user  will   use  your  product  to  meet  a  need     Stories  are  relatable;  they  humanize  the   soGware  development  process       Kim  Goodwin’s  podcasts  +  presenta)ons        
  22. 22. Start building story maps What: Why: More: Visual  representa)on  of  the  scenario,   user  stories,  ques)ons  and  ideas     Ties  the  human-­‐centered  discovery   process  directly  into  the  agile  process     Jeff  Pa4on  “The  New  User  Story   Backlog  is  a  Map”  h4p://bit.ly/1KQp  
  23. 23. Start building story maps What: Why: More: Visual  representa)on  of  the  scenario,   user  stories,  ques)ons  and  ideas     Ties  the  human-­‐centered  discovery   process  directly  into  the  agile  process     Jeff  Pa4on  “The  New  User  Story   Backlog  is  a  Map”  h4p://bit.ly/1KQp  
  24. 24. Start building story maps What: Why: More: Visual  representa)on  of  the  scenario,   user  stories,  ques)ons  and  ideas     Ties  the  human-­‐centered  discovery   process  directly  into  the  agile  process     Jeff  Pa4on  “The  New  User  Story   Backlog  is  a  Map”  h4p://bit.ly/1KQp  
  25. 25. Once  you  start  gaining  momentum  
  26. 26. Bring in a Lean UX coach What: Why: More: An  outside  expert  who  can  work  with   your  team  to  encourage  Lean  UX     Reinforces  and  adds  credibility  to  your   previous  ac)ons  and  advice     NEO      
  27. 27. Bring in a Lean UX coach What: Why: More: An  outside  expert  who  can  work  with   your  team  to  encourage  Lean  UX     Reinforces  and  adds  credibility  to  your   previous  ac)ons  and  advice     NEO      
  28. 28. Bring in a Lean UX coach What: Why: More: An  outside  expert  who  can  work  with   your  team  to  encourage  Lean  UX     Reinforces  and  adds  credibility  to  your   previous  ac)ons  and  advice     NEO      
  29. 29. Change your team structure What: Why: More: Break  into  smaller,  cross-­‐func)onal,   autonomous  teams     More  communica)on,  less   documenta)on;  teams  feel  empowered      “2-­‐pizza  teams”    
  30. 30. Change your team structure What: Why: More: Break  into  smaller,  cross-­‐func)onal,   autonomous  teams     More  communica)on,  less   documenta)on;  teams  feel  empowered      “2-­‐pizza  teams”    
  31. 31. Change your team structure What: Why: More: Break  into  smaller,  cross-­‐func)onal,   autonomous  teams     More  communica)on,  less   documenta)on;  teams  feel  empowered      “2-­‐pizza  teams”    
  32. 32. Make it fun!
  33. 33. You can do this! Help  people  see  the  benefits   Introduce  it  slowly  in  a  way  that  seems   relevant  and  compelling   Change  the  culture  by  always  reframing   your  work  from  the  end  user’s  perspec)ve  
  34. 34. You can do this! Help  people  see  the  benefits   Introduce  it  slowly  in  a  way  that  seems   relevant  and  compelling   Change  the  culture  by  always  reframing   your  work  from  the  end  user’s  perspec)ve  
  35. 35. You can do this! Help  people  see  the  benefits   Introduce  it  slowly  in  a  way  that  seems   relevant  and  compelling   Change  the  culture  by  always  reframing   your  work  from  the  end  user’s  perspec)ve  
  36. 36. You can do this! Help  people  see  the  benefits   Introduce  it  slowly  in  a  way  that  seems   relevant  and  compelling   Change  the  culture  by  always  reframing   your  work  from  the  end  user’s  perspec)ve   Be  pa)ent  
  37. 37. @uxemily

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