Main Takeaways: -Problem and Business modal Copycat insights: be inspired by other companies models to increase changes of attacking the right hypothesis and reduce workload at the discovery phase for early-stage startups -Business as a product - Inspiring Journey Managers: applying product mindset/culture at a General Manager Level in different sectors of a company such as operations, marketing, sales, and customer experience -Dealing with high-risk environment of Early Stage startups - high complexity, full-time job and consistency; all mixed up; bringing pattern to chaos

1. www.productschool.com
Product Mindset for Building
Early-Stage Startups by Gympass PM

2. Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS
40 HOURS
40 HOURS

3. Corporate
Training

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. Product Mindset for
Building Early-Stage
Startups
Rodolfo Bizinoto Neto
Senior Product Manager @olist
ex Gympass
Founder @Local

6. Why am I here?

7. 100% remote
startup

8. CX
Sales MKT
Ops
Hub - PD Founders
Local Operation
Uberaba city

9. Uncertainties
Full-time jobs
Few data

10. product model
1. Focus on result, not deliveries
2. Prioritize your actions using discovery process
3. Be in direct contact with your user/client
4. Everything is a hypothesis, test it, iterate it, let them die if needed
5. Follow the data
6. Agile model of work - Cooperative and multidisciplinaire
The only way to know how a complex system will behave — after you modify
it — is to modify it and see how it behaves,” said George Box

11. the journey management
Discovery Delivery
Processes
Content
Sales
Strategy
CX
communication
Digital
Product
Results
Iterate
See also, Kerry Bodine and Teresa Torres
What will we build Build it

12. Journey
Management PM
PO
User
the journey management
as a Product Manager
Processes
Technology
Business
See also, Joca Torres
BA
CX
Sales
Ops
Marketing

13. back to Local
efficiency

15. PMF Analysis
● Conversion rate > 1.65%
● NPS > 55
● At least 6.4% of partners
revenue coming from our
Platform

16. ● Conversion rate = 0
● NPS - no result
● No tracked revenue for our
partners
PMF Reality

17. Other Metrics
● CTR ads
○ Market 7.8% < 10.9% Local
● Conversion Homepage to Product Page
○ Market 43.8% < 50.4% Local
● Bounce Rate
○ Market 55% > 17% Local
● 25 stores | 256 products | 1500 users
● 10% of the city following us on instagram
Should we continue
pursuing sales?

18. now, what’s next?

19. "Anything that can go wrong will go wrong".
Murphy’s law
Anything that can happen will, with enough
time and proper process, happen.
Rodolfo Bizinoto
Product Manager

21. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training