company profile

1. BUSINESS AWARENESS &
PRESENTATION
BY PRAKASH RANJAN

2. • For decades, the Khaitan name has been synonymous with
quality fans in India. They have established themselves as
the undisputed leader in air-management technology.
• The Khaitan name is renowned for innovations as well
which is reflected in the design of pioneering product
concepts .
• Now Khaitan is diversifying even further. Manufacturing
and Trading of Electric fans, Pumps, lights, home
appliances, cables, wires and circuit breakers have been
added to Khaitan's portfolio. Good quality, great
performance and novelty in design are some of the assured
features of any product from Khaitan .

3. COMPETITORS
• Philips electric
• Orpat electric
• Usha electrics
• Bajaj electric
• Kriloskar pumps
• Crompton greave
• Havells electric and many more

4. MARKET SHARE
2012-2013
COOLERS
KEL manufacturing fans for households and industrial usage has market share of
16% in organized market and produces 1.7 million fans every year as on FY10.
COOLERS

5. PRODUCT PRICING STRATEGY
• To compete with fans from unorganized sector it introduced a
low priced variant fan known as Zolta. To target upper class, it is offerin
g designer fans priced in the range Rs 10,000 -
Rs 1, 00,000. This designer range is branded as Fantasy. Sales of fans ha
ve been contributing 70% to the top line in the last three years.

6. PRODUCTS

7. MAJOR BRAND
• Leon
• Magnate
• Agro pumps
• Electric kettles
• HD exhaust

8. VISION & MISSION
• To be a true value leader in the electric in
which we compete.
• Be a highly effective, lean and fast-moving
organization.

9. ORGANISATIONAL STRUCTURE

10. LAST 5 YR REVENUE
2009 2010 2011 2012 2013
Sales &
operating
revenues
5,29,993 5,78,998 5,81,273 7,53,212 7,90,851
2009 2010 2011 2012 2013
NET
INCOME
(2,18,038) (2,40,802) (2,59,585) (4,56,660) (4,83,034)
IN LAKHS
IN LAKHS

11. LISTED IN STOCK
• NSE-KHAITANELE at share price
RS 31.82
• BSE -504269 KHAITANELE Group at share price
RS 31.19

12. CSR POLICY
Khaitan believes in adding value to the society
which allows it to flourish. The Company funds
several charitable and philanthropic organizations,
under the patronage of our Founder.
Many schools, colleges and several hospitals in
Rajasthan, the home state of the Founder, and in
Kolkata, the home city of the Company, are funded
by Trusts set up by Khaitan .

13. ISSUSE AFFECTING INDUSTRY
• A sharp drop in copper price ,the most in last six years since
august 2009 in the global market. The copper is worst
performing non energy raw material.
• The shares fell on worry those company holding big
inventories .
sources: B S & IIN

14. THANK YOU