1
CHAPTER 1
INTRODUCTION
2
1.1INTRODUCTION
It is true fact that if you are satisfied ySou recommended to others. Word of mouth and
customer satisfa...
3
1.2INDUSTRIAL PROFILE
The Indian two-wheeler sector is characterized by largest volumes amongst all the
segment in autom...
4
The increase in sales volume of this industry is proof of its high growth. In 1971 sales
were around 0.1 million units p...
5
THE INDUSTRIAL STRUCTURE
Suzuki was the first MNC to enter India in 1981 through a joint venture with the
government of ...
6
However BAL is on its way to recapture the highly differentiated product market by
becoming a flexible and market- drive...
7
MOTORCYCLES
BAL has two basic motorcycle products – M80 a 75cc indigenously developed low cost
vehicle in the step-thru ...
8
soon as the government regulations permit. Apart from this company also plans to introduce a
four-stroke version in auto...
9
It has also been planning a technical collaboration on high end scooters with the Italian 2 wheeler
major Aprilia. The c...
10
1.3COMPANY PROFILE
ABOUT GRAND BAJAJ
GRAND BAJAJ is a leading company in the field of automobile dealership. The
compan...
11
Back Ground Of The Company
Bhartha commenced operation agents for vespa scooter of paggio in 1948. Entered
into technic...
12
Bajaj Auto Finance Ltd. (BHFL) has ceased to be a subsidiary after its IPO if 4.175mn
shares of Rs 10 each at a premium...
13
The company is successfully implanting the TPM (Total Productivity Maintenance)
activities at its Akurdi plant with a v...
14
ABOUT BAJAJ
The Bajaj Group is amongst the top 10 business house in India. Its footprints stretches
over a wide range o...
15
market by steadily ramping up motorcycle and sales. However the company is well behind Hero
Honda in the motorcycle sem...
16
The company has changed its image from a scooter manufacture to a two-wheeler
manufacturer. Its product range encompass...
17
PRODUCT PROFILE
Bajaj discover has now become the world largest selling motorcycle brand overtaking
hero splendor in th...
18
HISTORY
The first variant discover was launched in 2004. The bike had an engine capacity of
125cc a 112 variant was lau...
19
1.4 PROBLEM STATEMENT
The study is mainly focusing on the decision regarding purchases behavior as it is an uncertainty...
20
1.9 SAMPLE METHOD
Convenience sampling method is used to collect data for the study.
1.10 PERIOD OF STUDY
The study was...
21

CHAPTER II
LITERATURE REVIEW
22
LITERATURE REVIEW
Meaning of the term customer satisfaction
In marketing customer is very often refers to as king custo...
23
How to measure consumer satisfaction
1. Need to focus on collecting individual feedback and evaluating it to determine ...
24
intended goals and a process for comparing results. Employees charged with analyzing survey
results should have some ba...
25
the best one among several identical products, then it’s necessary to separate it from the rest,
through marketing, cus...
26
6. The Waiting Game
When it takes 20 minutes to get your Bloomin’ Onion at Outback, or the Christmas
Amazon delivery co...
27
`Customers like to know that a company cares. Corporations face a constant image
problem, being portrayed as soulless f...
28
1989; Yi 1991). Out differently, customer satisfaction consists of post-consumption judgment
concerning product or serv...
29
CHAPTER III
DATA ANALYSIS AND INTERPRETATION
30
DO YOU HAVE OWNS A BAJAJ DISCOVER?
Table no:3.1
FACTOR CUSTOMER
YES 100%
NO 0%
TOTAL 100%
Chart3.1
ANALAYSIS:-
From the...
31
DO HAVE WHICH MODEL?
Table no:3.2
Chart no:3.2
ANALAYSIS:-From the above table we can analyze that 53% having 125 disk,...
32
HOW LONG YOU ARE USING BAJAJ DISCOVER?
Table no:3.3
FACTOR CUSTOMR
Less than 1 year 37%
1-2 year 43%
2-3 year 20%
3-4 y...
33
HOW DID YOU COME TO KNOW ABOUT DISCOVER?
Table no:3.4
FACTOR CUSTOMER
Tv 13%
Advertisement 50%
Friends 30%
Relative 7%
...
34
WHOM WAS YOUR GREATEST INFLUENCER FOR BUYING BAJAJ
DISCOVER?
Table no:3.5
FACTOR CUSTOMER
Advertisement 13%
Friends 53%...
35
WHICH FEATURE ATTRACTED YOU THE MOST IN BAJAJ DISCOVER?
Table no:3.6
FACTOR CUSTOMER
Comfort 10%
Mileage 77%
Credit fac...
36
ARE YOU SATISFIED WITH THE CUSTOMER SERVICE OF GRAND
BAJAJ?
Table no:3.7
FACTOR CUSTOMER
Yes 80%
No 20%
Total 100%
Char...
37
GRAND BAJAJ PROVIDES AN EXCELLENT AFTER SALES AND
SERVICE?
Table no:3.8
FACTOR CUSTOMER
Strongly agree 7%
Agree 70%
Dis...
38
HOW WAS THE ATTITUDE OF THE CUSTOMER CARE REPRESENTAIVE?
Table no:3.9
FACTOR CUSTOMER
Very good 17%
good 80%
bad 3%
Ver...
39
IN YOUR OPINION WHAT DO YOU THINK THE MAJOR DISADVANTAGE
OF BAJAJ DISCOVER?
Table no:3.10
FACTOR CUSTOMER
Air cooled en...
40
ATTRIBUTE THAT FEEL APPROPRIATE IN THE CASE OF BAJAJ
DISCOVER SERVICING
OPINION ABOUT WATER WASH AND POLISHING?
Table n...
41
OPINION ABOUT PROMPTNESS AND DELIVER OF TIME?
Table no:3.12
FACTOR CUSTOMER
Excellent 13%
Very good 43%
Good 37%
Averag...
42
OPINION ABOUT LOCATION OF SERVICE STATION?
Table no:3.13
FACTOR CUSTOMER
Excellent 7%
Very good 50%
Good 20%
Average 23...
43
OPINION ABOUT PROBLEM RECTIFICATION?
Table no:3.14
FACTOR CUSTOMER
Excellent 14%
Very good 20%
Good 40%
Average 23%
Poo...
44
EXPECTANCY LEVEL IN PRE-PURCHASE STAGE?
Table no:3.15
FACTOR CUSTOMER
Very high 30%
High 53%
Low 17%
Very low 0%
total ...
45
POST PURCHASES STAGES?
Table no:3.16
FACTOR CUSTOMER
Highly satisfied 4%
Satisfied 93%
Dissatisfied 3%
Highly dissatisf...
46
WOULD YOU RECOMMEND THE BIKE FOR OTHERS?
Table no: 3.17
FACTOR CUSTOMER
Yes 75%
No 25%
Total 100%
Chart no: 3.17
ANALYS...
47
CHAPTER IV
FINDINGS, SUGGESTIONS, CONCLUSION
48
4.1 FINDINGS
 All the respondents are male.
 Half of the customer own the brand model discover 125 disk
 In the case...
49
4.2 SUGGESTIONS
 The major disadvantage of the bike found out is its braking and gearbox compliant,
engine sound, chai...
50
4.3 CONCLUSION
The project entitled “A study on customer satisfaction of Bajaj discover in grand Bajaj,
chandranagar , ...
51
4.4 SUMMARY
This study has been carried to find out the customer satisfaction of Bajaj Discover. This
study was conduct...
52
BIBLIOGRAPHY
BOOKS
 Kotler Philip, Marketing Management, analysis, planning implementation and control,
New Delhi Pren...
53
ANNEXURES
QUESTIONNAIRE
Sir/Madam,
I am priyan.c 3rd
semester MBA student of Lead College of Management Dhoni, Palakkad...
54
1. Do you have owns a Bajaj discover?
YES NO
2. If yes: which model
125cts 125 T o 100 4G others
125 disk 125ST 100 5G
...
55
8. are you satisfied with the customer service of grand Bajaj?
YES NO
9. grand Bajaj provide an excellent after sales a...
56
Price performance style safety fuel efficiency
16. Would you recommend the bike for others?
Yes NO
Any other suggestion...
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“A STUDY ON CUSTOMER SATISAFCTION OF BAJAJ DISCOVER WITH REFERENCE TO GRAND BAJAJ PALAKKAD”

  1. 1. 1 CHAPTER 1 INTRODUCTION
  2. 2. 2 1.1INTRODUCTION It is true fact that if you are satisfied ySou recommended to others. Word of mouth and customer satisfaction play a very important role in determination market perception about an automobile. It is the market perceptions that determine the success of a company and so it is very important for the car manufacturing to measure the “willingness of existing user of a product to recommend it to others”. The same is lot of interest to customer as well for it help them make a purchases decision. A bike is one of the most significant purchases that an Indian household makes and this project entitled “customer satisfaction of Bajaj discover” addresses the satisfaction level of customer of Bajaj discover There is obviously a strong link between customer satisfaction and customer retention. Customer’s perception of service and quality of product will determine the success of the product or service in the market. Customer satisfaction depends on the product’s performance relative to a buyer’s expectation, the customer is dissatisfied. If preference matches expectations, the customer is satisfied. If preference is exceeds expectation, the customer is highly satisfied or delighted outstanding marketing insurance companies go out of their way to keep their customer satisfied. Satisfied customers make repeat purchases insurance products and tell other about their good experiences with the product. The key is to match customer expectations with company performance. Smart insurance company’s aim to delight customers by promising only what they can deliver, then delivering more than the promise. Consumers usually face a broad array of products and services that might satisfy a given need. How do they choose among these many marketing makers offers? Consumers make choices based on their perception of the value and satisfaction that various products and services deliver.
  3. 3. 3 1.2INDUSTRIAL PROFILE The Indian two-wheeler sector is characterized by largest volumes amongst all the segment in automobile industry. Though the segment can be broadly categorized into 3 sub- segments viz; scooters, motorcycle and mopeds some categorized introduction in the market are a combination of two or more segment eg. Scooters and step-thru. The market primarily comprises five players in the two-wheeler segment with most of the companies having foreign five players in the two-wheeler segment with most of the companies having foreign collaboration with well-know Japanese’s firms earlier. But most of the companies are now planning 100% subsidiaries in India. In the last four to five years, the two wheeler market has witnessed a marked shift towards motorcycles at the expense of scooters. In the rural areas, consumers have come to prefer sturdier bikes to with stand the bad road conditions. In the process the share of motorcycle segment has grown from 48% to 58%, the share of scooters declined drastically from 33% to 25%, while that of mopeds declined by 2% from 19% to 17% during the year 2000-01. The euro emission norms effective from April 2000 led to the existing players in the two-stroke segment to install catalytic converters. This has been replaced by 4 stroke motorcycles which do not incur the additional cost of such converters and fierce completion led to a fall in price of certain models The two- wheeler industry in India has been in existence since 195. It consists of three segments Scooters Motorcycles Mopeds
  4. 4. 4 The increase in sales volume of this industry is proof of its high growth. In 1971 sales were around 0.1 million units per annum. But by 1998, this figure had risen to 3 million units per annum. Similarly, capacities of production have also increased from about 0.2 million units of annual capacity in the seventies to more than 4 million units in the late nineties. The two-wheeler industry in India began operations within the framework of the national industrial policy as espoused by the industrial policy resolution of 1956. This resolution divided the entire industrial sector into three groups, of which one contained industries whose development was the exclusive responsibility of the state another included those industries in which both the state and the private sector could participate and the last set of industries that could be developed exclusively under private initiative the guidelines and objectives laid out by the five year plans. Private investment was channelized and regulated through the extensive use of licensing giving the state comprehensive control over the direction and pattern of investment. Entry of the firms capacity expansion, choice of product and capacity mix and technology were all effectively controlled by the state in a bid to prevent the concentration of economic power. However due to lapses in the system, fresh policies were brought in at the end of the sixties. These consisted of MRTP Of 1969 and FERA of 1973, which were aimed at regulating monopoly and forging investment respectively. Firms that came under the purview of these acts were allowed to invest only in a select set of industries. The two-wheeler industry in India has to great extent been shaped by the evolution of the industrial policy of the country. Regulatory policies like FERA and MRTP caused the growth of some segment in the industry like motorcycles to stagnate. These were later able to grow once foreign investments were allowed in 1981. The reforms in the eighties like “boadbanding” caused the entry of several new firms and products which caused the existing technologically outdated products to lose sales volume and or/or exit the market. Finally with liberalization in the nineties the industrial witnessed a proliferation in brands.
  5. 5. 5 THE INDUSTRIAL STRUCTURE Suzuki was the first MNC to enter India in 1981 through a joint venture with the government of India and set up Maruthi udyog limited currently Maruthi has around 70% of market share and the maruthi 800 in the small car segment is the best selling model. Acts du GERPISA 28 39 since 1995, the industry is witnessing a sea change with the introduction of several new models by MNCs coming into India through joint venture with Indian partners. In the super premium segment there in the Mercedes Benz’s E-class sedan. BMW and Audi are also considering plans to sell cars. New introduction in the premium segment are general motor’s opel astria, PAL peugeot’s 309, maruthi’s estee, telcoo sumo. Estate and Dierra DCM Daewoo’s Cielo and Sipani’s Montego. In the economy car segment fiat uno and Telco are expected to produce 60000 cars each per annum. The power relationship between automobile company’s dealers and customers is going to change substantially as the industry moves from a supply constrained sellers market to q demand driven buyers market. Thus dealers and customers are going to acquire greater power. Bajaj auto ltd has been viewed as a scooter major. Nevertheless , in the past five years the company recognized the important role of motorcycles in its portfolio. The scooter market is predominantly located in the northern and eastern India and rationalization of sales taxes to a uniform rate of 12% pushed price of scooters by 6-8 without offering any perceived value advantage to the customer. The company posted total 2-wheeler of 1.05 min in 2000-01 as against rs1.24 min in 1999-00 the motorcycle sales contribution to almost 50% of the total sales volume accompanied by the decline in geared scooter sales, which contributed, to only 33% of sales volumes. the company has been introducing models in the middle end Rs 36000- Rs 48000 and high end segment viz: Rs 48000 and above but has found difficult to market such models in competition to hero Honda models in the similar price category.
  6. 6. 6 However BAL is on its way to recapture the highly differentiated product market by becoming a flexible and market- driven supplier of various models of two and three wheelers at specific price- points BUSINESS BAL in its 2-wheeler segment posted volume wise sales of 87.2% of its total sales of which scooters accounted for 42.3% motorcycles for 43.9% and around 10% in step- thrus in FY 2001. The sales of scooters have fallen by 26.1% from FY2000 but there has been a significant increase in the motorcycle sales by nearly 65.4% since FY2000. The three -wheeler sales have improved marginally in FY2001. The company is targeting 25% market share in motor cycle’s segment the current iscal as against 21% market share in motor cycle’s segment during the current fiscal as against 21% share it has c cornered in FY2001. SCOOTERS In the geared category BAL has ‘chetak’, classic and super in the old ones and the ‘legend’, Bravo among the newer models. The ungeared segment consist of the 60cc sunny spice, spirit, fusion, and the 92cc ‘Safire’ the ‘legent NXT’ is a 4 stroke geared scooter with at 9hp engine and the Bravo being a two- stroke 150cc Scooter with a catalytic converter designed in line with the emission norms. The company has launched utility versions of ‘chetak’ and ‘super’ at reduced prices. With the unprecedented 38% slump in scooter market the company faced a gradual market share loss to the other players like Kinetic engineering and TVS Suzuki.
  7. 7. 7 MOTORCYCLES BAL has two basic motorcycle products – M80 a 75cc indigenously developed low cost vehicle in the step-thru segment and Japanese motorcycles. BAL’s motorcycles are positioned as four-stroke fuel –efficient vehicles. Among the Japanese ones, BAL has within its fold, the 100cc ‘4S-champion’ 125cc KB 125’ 111cc caliber competing with hero Honda passion and 100cc boxer with variant boxer city in the pipeline all of them at competitive prices. In FY2001 the company launched the new range of bikes viz 175cc Kawasaki bajaj eliminator the company first cruiser motorcycle and the two variants viz; 180cc and 150cc pulsar. These models were introduced mainly in competition to hero Honda 157cc CBZ and TVS Suzuki fiero. The company also launched in its 4 stroke bike range 100cc Kawasaki bajaj acer competing against hero Honda splender and aspire caliber croma legent NXT. MOPEDS/SCOOTERETTES BAL has a small market share of 9.5% in FY2000 in this segment. Among its models is Sunny Zip rave and the spirit. Its ‘Bajaj sunny’ a 50cc upgraded scooterette model has been extremely successful. The other models include 74cc Rave launced in FY 98 and spirit 60cc 2- stroke scooteretees competing with leader TVS Suzuki,s scooty. THREE WHELLERS BAL continues to dominate the three- wheeler market with over 73% market share and sales of 155000 units in which have fallen from around 85% two year back. The company is trying to maintain its market share by creating environment friendly vehicles and has already launched the CNG model in Delhi BAL also launched its 4-stroke rear engine CNG- auto rickshaw model in Mumbai during the year. It is testing the LPG model , which will take off as
  8. 8. 8 soon as the government regulations permit. Apart from this company also plans to introduce a four-stroke version in auto-rickshaw and a goods carrier in both petrol and diesel versions. EXPORTS BAL is keen to export motorcycles through Kawasaki’s distribution network in Indonesia and Argentina where in the company planned to sell through their network. The company exports registered a marginal decline from Rs 1378 mn to Rs1351 mn i.e. 2% the exports consisted of 30652 two and three- wheelers as against 32730 Bangladesh ,Egypt, Peru, Iran and Sudan performed consistently well lower exports in srilanka and latin American markets. The total foreign exchange earned by the company was Rs 1391 million. as against Rs 1430 million. EXPANSION The expansion at both Akurdi and Waluji plant has been completed during FY99 taking total capacity to @mm vehicles. BAL has also set up athird manufacturing plant at chakan near Pune with a capacity of !mm vehicles. The company has planned for selling through separate channels in case of its 2 wheeler and 3 wheeler segment. It has been planning to streamline its vendor network by cutting down the number of suppliers by 50% from current 800 during the current fiscal , intended to improve the efficiency of its supply-chain management. BAL has been experimenting with higher dealers commission on the motorcycle segment. It introduced VRS 2 as apart of its man power planning process at all its three plant location as the company is slated to bring down the workforce to 10000 over the next four year. The company also planned to commission a20-MW capacity wind power plant (fourth phase with the other three being set up near satara) with an investment of Rs1000 min in Ahmenbnagar district by entering into the power purchase agreement with MSEB during current fiscal tobe competed. The company expects to source its current power requirement inhouse and also avail of the benefits of sales taxs incentives BAL has also been exploring the possibility of an equity tie up or a marketing alliance with a Chinese company for selling its three- wheelers in Chinese market.
  9. 9. 9 It has also been planning a technical collaboration on high end scooters with the Italian 2 wheeler major Aprilia. The company has chalked out a strategy for co-existence with Kawasaki wherein BAL would concentrate on developing product in the price range of Rs 30000-60000 an Kawasaki to offer wider choice of products priced from Rs35000 up to RS2.5 lakh. OUTLOOK Thought the 1980s and 1990s Bajaj has countered completion through predatory price cuts; market expansions moves or takeover threats. However both Honda and LML have cannibalized the BAL market share and are challenging its leadership. Aggressive in its approach and idled away its cash reserve without proactively deploying them in R&D new models takeover or other.
  10. 10. 10 1.3COMPANY PROFILE ABOUT GRAND BAJAJ GRAND BAJAJ is a leading company in the field of automobile dealership. The company, at Chandranagar, is the direct dealers of Bajaj motorbikes. The Managing Director is Mr. Mohammed Iqbal, ad the Managing Partner is his son Mr. Salijas. The company was started in February 24, 2010, at Chandranagar, Palakkad. It has direct branches as well as sub-dealers. i.e. 10 branches and 8 sub-dealers within palakkad district. The Grand Bajaj and its employees owns the privilege of highest bike selling showroom in Palakkad district for the last month i.e. the festive month of Onam. Grand Bajaj had sales of over 1300 bikes for the last month alone. It’s a remarkable success that the company ever enjoyed. And the management believes, employees’ hard work and customer service is the reason behind this success. The major merit of the company is its employees. From the top it have highly qualified management, in middle expertise supervisors and at the bottom experienced service mechanics. It have to be appreciated that the company have service mechanics with 15 years of work experience. The next major merit of Grand Bajaj is its Customer service. It can be said that; best Customer service is the motto of the company. Every customer is treated well and this better customer employee relationship is the key for the success of the company. The location of the showroom is also a major factor that affects the success of the firm. In the case of Grand Bajaj the location has a very much positive effect. The company is situated at the side of NH 47. It have an attracting showroom, wide area for parking the new vehicles. Also spacious service station beside the showroom. A new free service station was opened just near the showroom on November 19, 2011.
  11. 11. 11 Back Ground Of The Company Bhartha commenced operation agents for vespa scooter of paggio in 1948. Entered into technical collaboration agreement with piaggio expired in 1971, was not Renewed. BAL’s in house R&D from time to time. It also developed a fully indigenous model of motorcycle in 1981. Subsequent to the opening up of The scooter for foreign technology and equity participation in the mid 80’s it entered into a technical collaboration agreement with Kawaski Japa. It started production of Kawaski 100cc motorcycles in 1986. The company has also entered into technical Collaboratiojn with M/s Kabota of japan for manufacture of diesel engines for its three wheelers and cagiva of Italy. BAL has also promoted Maharashtra Scooter Ltd.(MSL) With state government bodies. MSL assembles Bajaj scooter at its satara plant. Group Management Mr Jamalal Bajaj founded the Bajaj Group in the 30’s. The group now has 24 companies, Includig 6 listed companies Besides BAL, the major companies in the group are as follows: Mukand Ltd: Alloy/ steel, term key projects Bajaj Electricals Ltd: Elecctrical equipments, fans, appliances Bajaj Hindustan Ltd: Sugar, Industrial alcohol Subsidiary/affiliate companies Bajaj auto holdings ltd. ( BAHL) is a wholly owned subsidiary of BAL engaged in the business of investment in shares, debentures an other securities. Bajaj Auto Holding Ltd. (BHEL) is a wholly owned subsidiary of BAL engage in the business of investment in shares, debentures and other securities.
  12. 12. 12 Bajaj Auto Finance Ltd. (BHFL) has ceased to be a subsidiary after its IPO if 4.175mn shares of Rs 10 each at a premium of Rs 80 in may 1994 BAL, along with the subsidiary BHFL engages in financial servide and investment activities. The company is planning to increase its branch network in the country by 33% over the next one year i.e from 40% in the fiscal to 60%. BAL and western Maharashtra development corporation ( WNDC) promoted Maharashtra Scooters Ltd (MSL), in 1975, with a plant at satara. MSL assembles scooter for BAL. Bajaj Allianz General Insurance. BAL has entered the non-life insurance segment with Allianz General Insurance with BAL having 74% and Allianz with 24% stake of paid up equity capital of Rs 100 mn of which BAL RECEIVED Rs 450mn in the first half and Rs 720 mn during the second half of fiscal 2001-02. BAL also planning life insurance venture with paid up equity capital of Rs 1500mn. The promoter stake holding in BAL is up from 42.65% in FY 2000 to 46.65% in FY2001 and the FII stake holding has also increased by 3% at 12.99% after the buyback in October 2000 which was meant to after an attractive exit option to small shareholder. However their has been a minor fall in the stake holdings of public Financial Institutions, GDRs at 4.65% and Mutual Funds etc. Plant Locations AL has two plants located near pune viz; Akurdi and Chakan plant being recentrly set up. The third plant is located at Waluj near Aurangabad. The plants incorporate state-of-art flexible manufacturing facilities that are cross-sourced in increasing demand situations. Akurdi was set up in 1961 and Waluj in the both the plants. Besides, Akurdi plant manufactures front engine three-wheeler, sunny mopeds and Kawasaki moptorcucles. The Waluj plant is planned to be global hub for Kawasaki motorcucles upto 200cc. The Akurdi plant manufactures around 1 mln units p.a, Waluj plant 1.14 mln units p.a and the Chakan plant has a manufacturing capacity of 0.18 mln unit’s p.a.
  13. 13. 13 The company is successfully implanting the TPM (Total Productivity Maintenance) activities at its Akurdi plant with a view to improve o efficiency, productivity and effectiveness. BAL has recently commenced its three-wheeler production at its new plant in Brazil for the local market and its neighbouring regions. The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three- wheelers), home appliances, lighting, iron and steel, insurance travel and finance. The groups flagship company, Bajaj Auto, is ranked as the world’s largest two-and three- wheeler manufacturer and the Bajaj brand is well known in over a dozen countries in Europe, latin America, the US and Asia Founded in 1926, at the height of india’s movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succees which are characteristic of the group today, are often tracked back to its birth during those days of relentless devotion to a common cause. Jamnalal bajaj, founder of the group, was a close confidant and discipline of Mahatma Gandhi, in fact, Gandhi has adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamalal bajaj with much time t spend on hi newly lunched business venture. His son, Kamalnayan Bajaj, then 27, took over the renis of business in 1942. He too was close to Gandhiji and it was only after independence in1947, that he was able to give his full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also diversified into various manufacturing activities. The present chairman and managing director pf the group, Rahul Bajaj, took charge of the business in1965. Under his lesadership. The trun over of the Bajaj Auto the flagship company has gone up from one to and the laederrs and internatonally respected for his business acumen and entrepreneurial spirit.
  14. 14. 14 ABOUT BAJAJ The Bajaj Group is amongst the top 10 business house in India. Its footprints stretches over a wide range of industries, spanning automobiles(two wheelers and three wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group’s flagship company, Bajaj auto, is ranked as he world’s fourth largest two and three wheeler manufacturer and the Bajaj brand is well known in over a dozen countries in Europe, Latin America, the US and ASIA. Founded in 1926, at the height of India’s movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often tracked back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, he had adopted him as his son. These lose relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture. His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He too was close to Gandhiji and it was only after independence in1947, that he was able to give his full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also diversified into various manufacturing activities. The present chairman and managing director pf the group, Rahul Bajaj, took charge of the business in1965. Under his leadership. The trun over of the Bajaj Auto the flagship company has gone up from one to and the laederrs and internatonally respected for his business acumen and entrepreneurial spirit. Bajaj Auto LTD (bal) the largest two and three wheeler manufacture in the country, has a dominating 40% market share in scooters with 18.5% in un leading 78% market share in wheelers in FY2001. Bajaj auto has been viewed as a scooter major but with the change in the structure of demand for 2 wheelers the company has tried to make its presence felt in this key
  15. 15. 15 market by steadily ramping up motorcycle and sales. However the company is well behind Hero Honda in the motorcycle sement and No.2 player in mopeds/ scooterettes segment after TVS Suzuki The company has a wide array of models both in the two stroke and four stroke configurations. In 1995-96 the sales wre less than 90000 motorcycle which was 8% of the total volume of its two wheeler sales which has grown to 422016 units in FY2001 accounting to 50% of its two wheelers sales. However, with the implementation of latest emission norms, it is slowly moving away from tw stroke vehicles and converting them to four stroke ones. The company is all set to increase its margins to double-digits through concerted cost cutting, value engineering, gain from’total productive mantaince’(TPM) and (VRS). BAJAJ GROUP Bajaj group is an indiancoglomerate founded by jamnalal bajaj in 1926, Mumbai. Bajaj group is one of the oldest & largest conglomerates based in Mumbai, Maharashtra. The group comprises 34 companies & its flagship company bajaj auto is ranked as the world’s fourth largest two and three wheeler manufacturer. Someof the notable companies are Bajaj Electricals, Mukand LTD & Bajaj Hindustan LTD. Involvement in various industries that include automobiles (2- and 3- wheelers), home appliance, lighting, iron and steel insurance, travel and finance. The group is headed by Rahul Bajaj. Baja Auto Limited is an Indian motorised vehicles-producing company. Bajaj Auto is a part of Bajaj Group. It was founded by Jamnalal Bajaj at Rajasthan in the 1930s. it is based in PUne, Mumbai, with plant in chakan (pune0, Waluj (near Aurangabad) and Pantnagar in Uttarakhand. The oldest plant at Akurdi (pune) now house the R&D centre ahead. Bajaj Auto makes and exports automobiles, scooters and motorcycle and auto rickshaws. Bajaj Auto is the world’s third-largest manufacturer of motorcycle and the second-largest in india. The forbes Global 2000 list for the year 2005 ranked BajajAuto at 1946. It features at 1639 in Frobes 2011 list.
  16. 16. 16 The company has changed its image from a scooter manufacture to a two-wheeler manufacturer. Its product range encompasses scooterettes, scooters and motorcycle. Its growth has come in the last four year after successful introduction of model in the motorcycle segment. The company is headed by Rahul Bajaj who is worth around US$3.4 billion. Bajaj Auto came into existence on 29 November 1945 as M/s Bachraj Trading Corporation private limited. It started off by selling imported two-and three-wheelers in India. In 1959, it obtained a licence from the government of India to manufacture two-and three-wheelers and it went public in 1960. In 1970,it rolled out its 100000th vehicle. In 1977, it sold 100000 vehicles in a financial year. In 1985, it started producing at waluj near Aurangabad. In 1986, it sold 500000vehicle in a financial year. In 1995, it rolled out its ten millionth vehicles and produced and sold one million vehicles in a year. Bajaj has operations in 50 countries by crating a line bike targeting to the preference of entry-level buyers. India second largest motorcycle company, Bajaj Auto has been at the helm of the performance brigade in the country with its pulsar and Avenger range of motorcycles. Churning out non-stop upgrades and upping the bar in the premium motorcycle category, Baja Auto has definitely struck a chord in the heart of million bikers in the country while at the same bringing up the commuters up.
  17. 17. 17 PRODUCT PROFILE Bajaj discover has now become the world largest selling motorcycle brand overtaking hero splendor in the month December 2013. Discover sold a record 122968 bikes in the month of September to become the world leader The bajaj discover is motorcycle brand by bajaj auto. Currently there are four variants of discover- discover 125DTS, discover125ST, discover 100 (4G and 5g). the bike initially launched in the year 2004 has been a success in the Indian two wheeler segment
  18. 18. 18 HISTORY The first variant discover was launched in 2004. The bike had an engine capacity of 125cc a 112 variant was launched in December 2005. The bike was claimed to have a milege of 101 km/hr , in 2007, a 135 cc variant was launched . The discover was the second bajaj bike to come with the six spoke alloys and the patented “exhaust-tec” basically a resonator that boosts torque at lower rpms. It also employed the bajaj trademark “dts-I” s. at Launch four variants were available Spoke wheel, drum brake, kick start , round headlamp Spoke wheel, drum brake, kick start, and fairing Spoke wheel, drum brake, selfstart, and fairing Alloy wheels, disc brake, self start, fairing, and tachometer During mid-2005, the discover was made a single variant model. It was revamped with new graphics, black grab-rail, sns (spring in spring) suspension, 130 mm drum brakes, six spoke alloys as standard, self start and some engine tweaks predominantly aimed at reducing friction and combustion roar. A 135cc model was launched in 2007 which features a front disk brake, self start, nitro suspension and black alloy wheels. The silver engine has also been powder-coated black in the 135cc variant. A 100 cc version was launched in 2009 with a dts-si engine. After the success of the discover 100, bajaj launched a 150 cc version and stopped production of the 135 cc variant. The 125cc variant was re- launched In 2011
  19. 19. 19 1.4 PROBLEM STATEMENT The study is mainly focusing on the decision regarding purchases behavior as it is an uncertainty in nature 1.5 OBJECTIVES OF THE STUDY Primary objective The main objective of the project is to measure the customer satisfaction level on the brand discover of grand Bajaj, Chandranagar Secondary objective To study the customer preference among the various Brand models of Bajaj discover To study the various factors influencing customer to prefer the brand. To study the service and facilities provided in grand Bajaj. 1.6 R ESEARACH METHODOLOGY Here, for this study descriptive research method is used the term descriptive research refers to the type of research question, design, and data analysis that will be applied to a given topic. 1.7 POPULATION AND SAMPLE SIZE The universe for the study mainly comprised of its customers in Palakkad. Total of 100 were selected as sample size for the study. 1.8 SAMPLE FRAME Total customers of Bajaj discover in Palakkad are taken as sample frame.
  20. 20. 20 1.9 SAMPLE METHOD Convenience sampling method is used to collect data for the study. 1.10 PERIOD OF STUDY The study was conducted for 21 days 1.11 DATA COLLECTION The data for the study are to be collected from primary and secondary sources. The study mainly depends on secondary data. 1.12 SCOPE OF THE STUDY  The study has been conducted for a period of 21 days. This study aims at understanding the level of customer satisfaction of in grand Bajaj Palakkad  It also enables to know the move of discover in particular area.  From the study the company can get information about the satisfaction of their customers.  They can also get the information related to factors that cause dissatisfaction to their customers and can rectify it. 1.13 LIMITATIONS OF STUDY  The study is concerned with the brand discover alone. So comparative study of other brands of Bajaj discover is not made possible.  The view and preference of the people may change from time to time, so the result of the project may not applicable in long run.  The study is valid for pre-defined area also
  21. 21. 21 CHAPTER II LITERATURE REVIEW
  22. 22. 22 LITERATURE REVIEW Meaning of the term customer satisfaction In marketing customer is very often refers to as king customer satisfaction is defined by customer dictionary as full as full filament of need or want. Satisfaction is a persons feeling of pleasure or disappointment resulting from comparison of a products perceived performance and the consumer expectation. Satisfaction is often a subjective phenomenon and depends on the consumer’s state of mind both at the time of purchase 4 more importantly at the time consumption. It is important because in a large number of cases some degree of post purchase , dissonance is evident among consumers any comprise are aiming high satisfaction because customers who are just satisfied we much less shifted from mere satisfaction or delight creates an emotional affinity with the brand and the supplier not just rational performance. the result is high customer loyalty. Highly satisfied customers  Stays loyal longer  Stays and buys more as the company introduces. new products and upgrades existing products  Talks favorably about the company and its products  Pays less attention to competing brands for advertising for cases sensitive to price  Offers product or service ideals to the company  Cost less to Dave them new customer because transactions are re utilized Reference: social mediatory.com
  23. 23. 23 How to measure consumer satisfaction 1. Need to focus on collecting individual feedback and evaluating it to determine an overall understanding of customer satisfaction. 2. Request that your customers fill in a survey. 3. Ask the right questions in your survey. 4. Familiarize yourself with customer expectations and work on meeting them 5. Discover the level of customer satisfaction by recognizing where you are going wrong 6. Find out who has more satisfied customers than you and why Reference: social mediatory.com Importance of Customer satisfaction Successful business owners and managers quickly realize that keeping customers costs less than finding new ones. If certain practices drive customers away, a business repeatedly spends time and money on advertising and other efforts to recruit customers. These business owners know that weaknesses in the production or delivery of goods lead to distressed customers. They use online surveys to collect feedback from customers as tools for improvement using customer satisfaction surveys. Studies show satisfied clients tend to buy products more often and develop loyalty to a particular brand. They often spread the word by recommending products and services to friends and family as an informal referral process. Customer satisfaction surveys give firms specific information about positive and negative perceptions, which could improve marketing or sales efforts. These perceptions are especially important because of the increased use of social media by people of all ages. One negative comment posted on a social media site could be seen by thousands of potential customers. Angry customers can use unfair criticism and untrue statements to harm a firm's reputation. Repairing the damage or countering false representations could prove costly. A customer satisfaction survey might be worthless unless it creates statistical data that can be scientifically analyzed. The first step to developing an online survey examines
  24. 24. 24 intended goals and a process for comparing results. Employees charged with analyzing survey results should have some background in statistics to make the survey meaningful. When drafting survey questions, as much detail as possible should be included in the questionnaire, along with an area for independent customer comments. If survey results lead to a plan to correct weak areas of operation, a follow-up survey can be used to measure whether changes worked. Information can again be analysed and compared to earlier feedback. Customer satisfaction surveys also reveal data that can be used to gauge estimated customer satisfaction rates of competitors. In some firms, each unhappy customer is personally contacted in an effort to resolve any problem. Customers who ranked service or goods poorly might be offered discounts in an effort to retain their business. If comments they made on the survey resulted in action to improve customer service, the unhappy client might be informed of changes linked to their responses on the online questionnaire. These personal contacts let customers know their opinions are valuable and taken seriously. Factors effecting customer satisfaction 1. Quality is never an Accident If you have a lousy product or service, good luck selling it. There’s a reason the AMC Pacer and Chevy Vega aren’t around anymore. No amount of aggressive PR or marketing can save a product or service that just plain stinks. 2. Separation Anxiety In any market, there’s usually more than one of the same products, perhaps dozens. Tide, Biz, Cheer, Gain. The grocery store laundry aisle is stocked with laundry detergents, all seemingly the same product in a different package. Customer service may not work when choosing detergent, but word of mouth certainly plays into customer satisfaction. If a product is
  25. 25. 25 the best one among several identical products, then it’s necessary to separate it from the rest, through marketing, customer service and good-old fashioned product quality. Customers are satisfied when there are no barriers, or at the very least, limited barriers to access a service. Remember the phrase, “banking hours?” The competition made the banks step up and stay open later on weekdays and even open their doors on weekends. Work weekends? That’s something that would have made the banking industry shudder 20 years ago. 4. at Face Value When a product or service costs more, but is worth it, its value becomes acceptable to the consumer. When a consumer always buys Nike, Sony or goes for the $100 massage over the $35 one, the positive features of the products or service should outweigh the cost, creating a strong sense of good value. “I would happily pay more if necessary to have great customer service,” said Barry L. Brown, President of a Florida-based consulting firm. “Great customer service is rare these days. I drive 30 minutes to a particular location for a car wash and oil change when there are several within five minutes of my house. The difference? Great customer service.” 5. A Nice Atmosphere Ask any sensible person and they’ll tell you that given the same product or service, they would rather shop at the place that offers a clean, safe and well-organized environment. Lowe’s knew this and capitalized on it when going up against hardware’s 2,000-pound gorilla, Home Depot. The North Carolina chain carried out extensive customer research and discovered that women initiate 80% of home-improvement decisions. So Lowe’s decided to do what Home Depot wasn’t doing, make its stores brighter, cleaner and more shopper-friendly. When you need a power drill that’s the same brand and the same price, the store that’s psychologically more inviting will win out every time. That’s why Lowe’s now has 1,375 stores in 49 states, and ranks 42nd on the Fortune 500 list.
  26. 26. 26 6. The Waiting Game When it takes 20 minutes to get your Bloomin’ Onion at Outback, or the Christmas Amazon delivery comes on Dec. 27, the timing aspect of customer satisfaction is shot. When products and services miss their delivery milestones, customers start to see red. If they’re waiting at the restaurant, they tend to think there’s not enough staff working. If their products are late in the mail, then someone mishandled their order. Excuses don’t fly when customers are counting on a service. One example is the dreaded time window. When the cable/repair guy says he will be there between 9 and 1, and doesn’t show, that tends to boil the blood of any customer. In a society that demands instant results for everything from food to foreign policy, a good business has to keep the wait time to a minimum. 7. The one R: Responsibility A company has a commitment to tell the truth. Hiding facts, figures and excessive small print doesn’t go far when it comes to customer satisfaction. If a company doesn’t stand by its product, or hassles the customer when a refund or exchange is in order that will stick. When something goes wrong with a product or service, if the supplier goes above and beyond the call of duty in taking responsibility, the end result is often that the customer is so impressed with the supplier’s response, it negates the original problem. 8. Hold On to What You’ve Got Repetition when it comes to customers is a good thing. When a company keeps a customer, it’s more profitable than finding a new one. As early as the 1980s, the American Consumer Association found that it was five times more expensive to win a new customer than to keep an existing one. That’s a major windfall for companies. Brands like Apple and Starbucks know that the stronger the bond customers have with their products, the longer the relationship will last. 9. You’re in Good Hands, Hopefully
  27. 27. 27 `Customers like to know that a company cares. Corporations face a constant image problem, being portrayed as soulless fat cats interested in squeezing out as much profit as possible. When oil companies, drug makers and insurers reap billions in profits while consumers pay more and more for their products it makes people mad. Campaigns to show that the company cares are critical to keep customers satisfied. When customers are informed, and feel that their opinion matters, they are more satisfied. 10. Tech Isn’t Just for Geeks Technology means more than a fancy Flash website. In order to satisfy customers, companies have to keep up with the latest technological advances or suffer the consequences. Change is never easy, but business as usual isn’t a viable alternative anymore. Technology can help small and mid-size companies look like big companies by improving the quality of the purchasing experience without adding staff to the payroll. 2.2 ABSTRACT Oliver, Richard L(1997) Satisfaction, a behavioral perspective on the consumer, New York, McGraw-Hill. (Lexicon.ft.com/term! Term=customer satisfaction) Customer satisfaction as pleasurable fulfillment; as such, the consumer views consumption as satisfying some need, desire, goal, etc., in which its fulfillment is pleasurable. In spite of many definitions of customer satisfaction in the literature, a common way to define customer satisfaction is to follow the approach of the expectancy- confirmation/disconfirmation paradigm (Anderson 1994; Anderson and Sullivan 1993; Kotler 1991; Oliver 1980; Oliver and DeSarbo 1988; Oliver and Swan 1989; Yi 1991). In this perspective, customer satisfaction is delineated as the consumer’s evaluation that products or services meet or fall to meet the customer’s expectations (Oliver and Swan
  28. 28. 28 1989; Yi 1991). Out differently, customer satisfaction consists of post-consumption judgment concerning product or service quality, given pre-consumption expectations (Kotler 1991). (Wo Bearden E Teel – Journal Of Marketing Research, 1983-Jstot) Consumer satisfaction is important to the marketer because it is generally assumed to be significant determinants of repeat sales, positive word of mouth and consumers’ loyalty. Satisfaction is important to the individual consumers because it is reflect a positive outcome from the outlay of scarce resources and or the fulfillment of unmet needs (day and London 1997:London 1997) According to Eric Jacques (social medeatoday.com/ericjaques) Customer satisfaction is a business term is a measure of how product and services supplied by a company meet or surpass customer expectation. Peterson and Wilson 1992 Customer satisfaction is illustrated in their communications, including advertisements, public relations releases, and mission statements With regard to this importance, a variety of marketing academics and practitioners have studied customer satisfaction for the past forty years. Kotler and Armstrong, 2010 After sales service is an emerging concept in the business community. Organizations have to provide better after sale services to retain and satisfy its customer. Making and retaining valuable relationship with customer while using every aspect of taking, retaining and enhancing customer is known as customer relationship management Kotler and Armstrong, 2010:-Different customers have different needs some want that the product to be delivered to their destination at right time and right price, others give value to customers needs and wants, on the other hand poor distribution results negative impression
  29. 29. 29 CHAPTER III DATA ANALYSIS AND INTERPRETATION
  30. 30. 30 DO YOU HAVE OWNS A BAJAJ DISCOVER? Table no:3.1 FACTOR CUSTOMER YES 100% NO 0% TOTAL 100% Chart3.1 ANALAYSIS:- From the above table we can say that 100% of the customers holding Bajaj discover. INTERPRETAION:- From the above task of the chart we can interpret that majority of the customers are owing Bajaj discover 100% 0% YES NO
  31. 31. 31 DO HAVE WHICH MODEL? Table no:3.2 Chart no:3.2 ANALAYSIS:-From the above table we can analyze that 53% having 125 disk, 17% having 100 5g,13% having125t, both 7% having 1004g & 125cts and the rest 3% having other segments. INTERPRETAION:- From the above table and chart showing we can interpret that most of the customers are holding 125 disk 7% 13% 7% 53% 17% 3% 125CTS 125T 1004G 125 DISK 100 5G OTHERS FACTOR CUSTOMER 125CTS 7% 125T 13% 1004G 7% 125 DISK 53% 100 5G 17% OTHERS 3% TOTAL 100%
  32. 32. 32 HOW LONG YOU ARE USING BAJAJ DISCOVER? Table no:3.3 FACTOR CUSTOMR Less than 1 year 37% 1-2 year 43% 2-3 year 20% 3-4 year 0% More than 5 year 0% Total 100% Chart no:3.3 ANAYSIS:-From the above table we can analyze that 43% of customers using Bajaj discover for 1-2 years, 37% using less than 1 year and the rest 20% using for 2-3 years INTERPREATON:-From the above table and chart we can analyses that majority of the customers are using Bajaj discover for 1 to 2 years 37% 43% 20% 0% 0% Lesss than 1 year 1-2 year 2-3 year 3-4 year More than 5 year
  33. 33. 33 HOW DID YOU COME TO KNOW ABOUT DISCOVER? Table no:3.4 FACTOR CUSTOMER Tv 13% Advertisement 50% Friends 30% Relative 7% Auto experts 0% Others 0% Total 100% Chart no:3.4 ANALYSIS: - From the above table we can analyze that 50% of the customers knows Bajaj discover through advertisement, 30% of customer’s known from their friends, 13% of customers through TV and the rest 7% from relatives INTERPREATION:-From the above table and chart we can interpret that half of customers are getting information about Bajaj discover mainly through Advertisement. 13% 50% 30% 7% 0% 0% Tv Advertisement Friends Relative Auto experts others
  34. 34. 34 WHOM WAS YOUR GREATEST INFLUENCER FOR BUYING BAJAJ DISCOVER? Table no:3.5 FACTOR CUSTOMER Advertisement 13% Friends 53% Owners of discover 7% Relative 3% Experts 7% Self 17% Total 100% Chart no;3.5 ANALYSIS:-From the above table we can analyze that 53% of the customers are influenced by friends, 17% are self influenced,13% are influenced bexperts,7% are both influenced by both owners, ads and 3% are influenced by relatives. INTERPREATION: - From the above table and chart we can interpret that majority are influenced by their friends. 7% 53% 7% 3% 13% 17% Advertisement friends Owners of discover Relative Experts Self
  35. 35. 35 WHICH FEATURE ATTRACTED YOU THE MOST IN BAJAJ DISCOVER? Table no:3.6 FACTOR CUSTOMER Comfort 10% Mileage 77% Credit facility 0% Power 0% Price 7% Brand image 3% Style 7% Service 0% Opinion of others 0% Total 100% Chart no:3.6 ANALYSIS: - From the above table we can analyze that 73% OF customers are attracted by the mileage, 10% are attracted by the comfort, 7% are attracted by the style and price, 3% are attracted by the brand image. INTERPRETAION: - From the table and chart we can interpret that 77% of the respondents are attracted by the mileage of the bike 10% 73% 0% 0% 7% 3% 7% 0% 0% comfort Mileage Credit facility Power Price Brand image Style service Opinion of others
  36. 36. 36 ARE YOU SATISFIED WITH THE CUSTOMER SERVICE OF GRAND BAJAJ? Table no:3.7 FACTOR CUSTOMER Yes 80% No 20% Total 100% Chart no:3.7 ANALYSIS:- From the above table we can analyze that 80% of the customers are satisfied with the customer service of grand Bajaj, 20% are not satisfied. INTERPRETATION: - From the above table and chart we can interpret that majority of the respondents are was satisfied with the customer service provided by the showroom 80% 20% Yes no
  37. 37. 37 GRAND BAJAJ PROVIDES AN EXCELLENT AFTER SALES AND SERVICE? Table no:3.8 FACTOR CUSTOMER Strongly agree 7% Agree 70% Disagree 23% Strongly disagree 100% Chart no:3.8 ANALYSIS:-From the above table we can analyze that 70% of the customers agree that Grand Bajaj provides an excellent after sales and service, 23% disagree with their after sales service and remaining 7% says strongly disagree INTERPREATION:- From the above table and chart we can interpret that most of the respondents are strongly agreeing that Grand Baja provide an excellent after sales and service. 7% 70% 23% Strongly agree Agree Disagree
  38. 38. 38 HOW WAS THE ATTITUDE OF THE CUSTOMER CARE REPRESENTAIVE? Table no:3.9 FACTOR CUSTOMER Very good 17% good 80% bad 3% Very bad 0% total 100% Chart no:3.9 ANALYSIS:-From the above table we can analyze that 80% of customers says the attitude of the customer care representative was good, 70% of the customers says it is very good and the remaining 3% says the customer care was bad INTERPREATION:- From the above table and chart we can interpret that most of the respondents are having very good opinion regarding the attitude of customer c are representative. 17% 80% 3% 0% Very good good bad Very bad
  39. 39. 39 IN YOUR OPINION WHAT DO YOU THINK THE MAJOR DISADVANTAGE OF BAJAJ DISCOVER? Table no:3.10 FACTOR CUSTOMER Air cooled engine 10% Engine sound 20% Chain socket 30% Gear box 30% Braking 10% Total 100% Chart no:3.10 ANALYSIS:-From the above table we can analyze that both 30% customer says major disadvantage are chain socket and gear box, 20% of customers says that engine sound is the disadvantage and 10% of both customers says braking and air cooled engine. INTERPREATION:- From the above table and chart we can interpret most of the respondents commeting the problem are mainly felt with chain socket and gearbox 10% 20% 30% 30% 10% Air cooled engine Engine sound Chain socket Gear box Braking
  40. 40. 40 ATTRIBUTE THAT FEEL APPROPRIATE IN THE CASE OF BAJAJ DISCOVER SERVICING OPINION ABOUT WATER WASH AND POLISHING? Table no:3.11 Chart no:3.11 ANLYSIS:- the above table we can analyze that 33% of the respondents are saying as good, 30% of the respondents says excellent, 27% of the respondents says very good, 7% of the respondents says average and remaining 3% says poor. INTEPRETATION:- From the above table and chart we can interpret that more no of respondents having very good opinion regarding water wash and polishing service provided by Bajaj discover. 30% 27% 33% 7% 3% Excellent Very good Good Average poor FACTOR CUSTOMER Excellent 30% Very good 27% Good 33% Average 7% Poor 3% Total 100%
  41. 41. 41 OPINION ABOUT PROMPTNESS AND DELIVER OF TIME? Table no:3.12 FACTOR CUSTOMER Excellent 13% Very good 43% Good 37% Average 7% poor 0% total 100% Chart no:3.12 ANLAYSIS:- From the above table we can analyze that 43% of the respondents say the promptness and the delivery of time is very good, 37% says good, 13% says excellent and 7% says average. INTERPRETATION: - Fro m the above table and chart we can interpret that almost around 43% majority of the customers handling very good 13% 43% 37% 7% 0% Excellent Very good Good Average poor
  42. 42. 42 OPINION ABOUT LOCATION OF SERVICE STATION? Table no:3.13 FACTOR CUSTOMER Excellent 7% Very good 50% Good 20% Average 23% Poor 0% Total 100% Chart no:3.13 ANALYSIS:- From the above table we can analyze that 50% of the respondents says location of service station is very good, 23% says average, 20% says good, 7% says excellent INTERPRETATION:- From the above table and chart we can analyses that half of the respondents having very good opinion about location of service station 7% 50%20% 23% 0% Excellent Very good Good Average poor
  43. 43. 43 OPINION ABOUT PROBLEM RECTIFICATION? Table no:3.14 FACTOR CUSTOMER Excellent 14% Very good 20% Good 40% Average 23% Poor 3% Total 100% Chart no:3.14 ANALYSIS:-From the above table we can analyze that problem rectification is good, 23% says average, 20% says very good, 14% says excellent and 3% says poor. INTERPRETAION:- from the above table and chart we can interpret that most of the respondents are having good opinion about their problem verification system. 14% 20% 40% 23% 3% Excellent Very good Good Average poor
  44. 44. 44 EXPECTANCY LEVEL IN PRE-PURCHASE STAGE? Table no:3.15 FACTOR CUSTOMER Very high 30% High 53% Low 17% Very low 0% total 100% Chart no:3.15 ANALYSIS:-From the above table we can analyze that 53% of customers are highly expected about the vehicle, 30% of customers are very highly expected and 17% of customer’s expectancy level is low INTERPRETATION:-. From the above analysis we can interpret that most of the respondents are having high expectation in the purchasing stage of Grand Bajaj 30% 53% 17% 0% Very high High Low Very low
  45. 45. 45 POST PURCHASES STAGES? Table no:3.16 FACTOR CUSTOMER Highly satisfied 4% Satisfied 93% Dissatisfied 3% Highly dissatisfied 0 total 100% Chart no:3.16 ANALYSIS:-From the above table we can analyze that 93% of the customers are satisfied with the post purchase, 4% of customers are highly satisfied and 3% of the customers are dissatisfied. INTERPRETATION:-from the above analysis we can interpret that majority of the customers are satisfied with the post purchases experience from Bajaj 4% 93% 3% 0% Highly satisfied Satisfied Dissatisfied Highly dissatisfied
  46. 46. 46 WOULD YOU RECOMMEND THE BIKE FOR OTHERS? Table no: 3.17 FACTOR CUSTOMER Yes 75% No 25% Total 100% Chart no: 3.17 ANALYSIS:-From the above table we can analyze that 75% of the customers says they recommend for others and the rest 25% says they don’t. INTERPRETATION: - majority of respondents are recommend the bike for others 75% 25% Yes No
  47. 47. 47 CHAPTER IV FINDINGS, SUGGESTIONS, CONCLUSION
  48. 48. 48 4.1 FINDINGS  All the respondents are male.  Half of the customer own the brand model discover 125 disk  In the case of time period of using the bike 43% of respondents come under the 1-2 years category  Most of the respondents came to know about the brand through advertisement  It was found that respondents are satisfied with customer service  Half of the respondents are influenced by friends  Majority of the customers are attracted by its mileage  Majority of the respondents are agreed with the statement “grand Bajaj provides an excellent after sales and service”  In customers opinion 30% of both chain socket and gearbox have disadvantages  There is least number of opinion in the case of polishing and washing  The customers says promptness and delivery of time is good  Half of the customers says location of service station is very good  Expectancy level of the customers were found that partially  The customers are satisfied with the post purchase  Majority were recommend Bajaj discover for others.
  49. 49. 49 4.2 SUGGESTIONS  The major disadvantage of the bike found out is its braking and gearbox compliant, engine sound, chain socket problem. So necessary measures can be taken to control those complaints.  Customers prefer discover the most for its style and fuel efficiency. So the company should never compromise in the feature of style and fuel efficiency in further arrivals of discover.  Above 22% of response is says that the location of service station is average so. There is a chance for the company to stat up new service stations where there is abundance in customers.  About performance discover lacks performance compared to other bikes in this segment so it should be rectified in new arrivals by increasing BHP, torque  The company could prompt the bikes other than the advertisement hence customers can increases their expectancy level.  From the findings it was found that majority of respondents where mails it is advisable that company could manufacture scooters for ladies.
  50. 50. 50 4.3 CONCLUSION The project entitled “A study on customer satisfaction of Bajaj discover in grand Bajaj, chandranagar , palakkad ” was undertaken to study the satisfaction level of customers whom owns Bajaj discover. The study reveals that majority of the customer are satisfied with the performance, physical attributes, technical aspects of Bajaj discover. But certain factors like chain socket and gearbox make a little customer dissatisfied. Hence it can be concluded that Bajaj discover do have a good sales move in the market. But there are some disadvantages which makes dissatisfaction among customers. These can be further improved b taking into consideration the above mentioned suggestions.
  51. 51. 51 4.4 SUMMARY This study has been carried to find out the customer satisfaction of Bajaj Discover. This study was conducted through the simple random sampling method. It had taken 21 days for data collection. I had taken 100 respondents as the samples for the study. From the study we can understand Discover has great move among the customers. Hike in the petrol price gives an increase in the sales of Discover bikes. It was found that the customers are satisfied with the product attributes especially in the case of mileage. Customers are satisfied with the service quality. Majority of them were influenced through advertisements. Their expectancy level is very high. But the customers are dissatisfied with chain and gear socket. The company s not focused for ladies. It is advisable that company could manufacture for ladies also. It could be better if company adopt better customer service centre in various areas.
  52. 52. 52 BIBLIOGRAPHY BOOKS  Kotler Philip, Marketing Management, analysis, planning implementation and control, New Delhi Prentice all of India Publishing,.2002.  Beri G.C, Marketing research, Third Edition, New Delhi, Tata McGraw Hill Publishing Company Limited, 2000  Kothari C.R., RESEARCH METHODOLOGY, Jaipur Wishwa Prakashan, 1990.  Prof. P.C. Tripathi, Human Resource Development, New delhi ,Sultan Chand and Sons,, 1st Edn., 1997  Virmani B.R. Worker Participation in Management , Macmillon Company of India Ltd, New Delhi 1997 WEBSITE  www.Bajaj.com  www.google.com  www.studymode.com  www.slideshare.com
  53. 53. 53 ANNEXURES QUESTIONNAIRE Sir/Madam, I am priyan.c 3rd semester MBA student of Lead College of Management Dhoni, Palakkad. As part of my MBA syllabus under Calicut University, I need to do a project in a reputed company. Here I would like to do my project in “Grand Bajaj Palakkad” on the topic “A study on customer satisfaction of Bajaj discover with reference to Grand Bajaj palakkad”. I would appreciate if you could take a few moments of your time to carry out this survey. Here I also declare that this data will be kept in confident and use only for my academicals purpose. Dear Sir, Madam, Name: ………………………………………………………………… Gender: ………………………………….. Occupation: Private sector Business Self employed Govt employee public sector students Annual income: less than 2 lakh 2-4 lakh 4-6 lakh 6-8 lakh Above 8 lakh Contact No: ………………….
  54. 54. 54 1. Do you have owns a Bajaj discover? YES NO 2. If yes: which model 125cts 125 T o 100 4G others 125 disk 125ST 100 5G 3. If no: do you wish to buy Bajaj discover? YES No 4. How long you are using Bajaj discover? Less than 1 year 1-2 year 2-3 year 3-4 year more than 5 year 5. How did you come to know about Bajaj discover? TV Advertisement Friends Relatives Auto Experts others 6. Whom was your greatest influencer for buying Bajaj discover? AD Friends Owners of Discover Relatives Experts self 7. Which feature attracted you the most in Bajaj discover? Comfort Mileage Credit facility Power Price Brand image Style Service opinion of others
  55. 55. 55 8. are you satisfied with the customer service of grand Bajaj? YES NO 9. grand Bajaj provide an excellent after sales and service? Strongly agree Agree Disagree strongly disagree 10. Pleases tick the attribute you feel appropriate in the case of Bajaj discover servicing? Attributes Excellent Very good good Average Poor Water wash and polishing Promptness and deliver of time Location of service station Problem rectification 11. How was the attitude of the customer care representative? Very good good bad very bad 12. In your opinion what do you think the major disadvantage of Bajaj discover? Air cooled engine engine sound chain socket Gear box braking 13. Expectancy level in pre-purchase stage? Very high high low very low 14. Post purchase stage? Highly satisfied satisfied dissatisfied Highly dissatisfied 15. Rank the features of discover (the most rank 1,2,---5)
  56. 56. 56 Price performance style safety fuel efficiency 16. Would you recommend the bike for others? Yes NO Any other suggestion? ……………………………………………………………………………………………………… ………………………………………………………………………………………………… ………………………………………………………………………………………………… Thank for your kind co-operation PRIYAN.C

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