Havells India Ltd. is the largest integrated electrical company in India with a presence across 5 continents and 50 countries. Over the past 40 years, Havells has expanded from one manufacturing plant to 15 plants across India and become a global leader in lighting and electrical equipment. Havells has a full portfolio of electrical solutions including switches, cables, switchgears, lighting, and appliances. The company has achieved rapid international growth, with nearly half of its revenue coming from overseas markets.

1. Overview
Strategies An Insight
Into
Environmental
Innovation
Havells India Ltd.

2. Overview
40 years of
Passion 2008 Havells-Global HQ
………. Passion Continues

3. Overview
1973 1980 1984 1993
40 Yrs of
Passion First Plant Meter Plant Joint Venture with Switchgear
Geyer Plant
1996 1997 2004 2004
Acquisition of Joint Venture with CFL Manufacturing Fan Plant
Cable Plant DZG
2004 2006 2007 2008
2nd Switchgear Capacitor Acquisition of
Plant Plant Sylvania Motor Plant
2008 – Global HQ 2009 2010 2011
Inauguration of Inauguration of
Global CFL Plant 2nd Fan Unit 2nd Switchgear Unit

4. Overview
Entrepreneurial
& Courageous
Mindset.
“If your mind can conceive it,
& your heart can believe it,
You can achieve it!”
Shri.Qimat Rai Gupta
CMD,Havells India Ltd

5. Overview
Top
Management
Qimat Rai Gupta
Chairman & Managing Director
Anil Gupta Surjit Gupta Ameet Gupta Rajesh Gupta
Joint Managing Director Director - Operations Director – Director - Finance
International Business
& Operations

6. Overview A Full-Spectrum Provider
of Professional Electrical Solutions Worldwide
An Expanding
Global Leader
Global HQ:
Noida, India
Rs 5600cr+ (US$1 Billion +)
One of the world’s largest lighting
and electrical product companies

7. Overview
E2E
Solution
Domestic Industrial Capacitors Motors
Provider Switchgears Switchgears
Cables Lighting
Modular Electric Water Domestic
Fans
Switches Heaters Appliances
India’s Only Electrical Co.
with
11 Biz Verticals

8. Overview
• Presence across 5 continents and 50 countries
Substantial
• 94 branches and 5,000 employees
Global
Presence • Leading domestic player in consumer and industrial
electrical products
• Leading Indian electrical products company
• Powering lives around the world

9. Overview International Success
Strong
Financials
& Sustained 48% of revenue from
international operations
Growth
94 branches
50,000+ dealers & retailers
globally
Sustained Revenue Growth Rapid Success
FY10 FY11 One of the largest
Indian electrical products
Net Revenue 51,626 56,126 companies
EBIDTA 3,114 5,489
As % to NR 6.0% 9.8%
Net Profit
after
exceptional
items (2,241) 3,039

10. India
Overview
 Major presence through Havells India
 15 manufacturing units
Broad  Strong distribution channel
Multinational 52% of consolidated revenue
Reach
Europe
 Major presence through Sylvania
 4 manufacturing units
 Strong distribution channel
30% of consolidated revenue
Americas
 Presence through Sylvania
 2 manufacturing units
 Strong distribution channel
18% of consolidated revenue
New Target Markets:
China, Asean region & Latin America

11. Overview
10 Success
Factors
Vision To be one of the Best Electrical Products companies in the world
Focus In development of Energy Efficient products
Efficiency Innovation and Investment to deliver more for less
Governance Ethics, Values, Transparency and Accountability
Developing Leaders We Empower our Employees with real opportunities
Dealers Strong partnerships with dealers is critical
Vendors Close collaboration
Innovation Continuously reinventing our process and products
Social Responsibility We have a vibrant charitable program
Management Style A Dynamic mix of Professionalism and Integrity
Qimat Rai Gupta
Chairman and Managing Director

12. Overview Markets
 Construction and infrastructure segment
Key Growth  Consolidation and organisation
Drivers Branding
 Heavy investments in our core brands
through TV ads and sponsorships
Distribution
 Strong focus on dealer relationships
 Greater distribution penetration
Manufacturing
 Globally benchmarked manufacturing plants for efficiency

13. Overview
Did You Havells is the Largest Havells has the Largest Havells has the Largest
Manufacturer of MCB’s Integrated CFL Factory Motor Factory in India
Know? in India
Havells has the Largest Havells has the Most Havells is World’s First
Integrated Fan factory in Automated Plant in Mfgr. of New Gen CMH
India India for MCB’s lamps .
Havells is the 2nd Havells is the 2nd Largest
Largest Manufacturer Manufacturer of
of Cables Modular Switches
Havells is the only Havells has the widest
Electrical co. to have 11 range of Energy
Biz.verticals in India efficient products

14. Overview
Did You Havells was the Ist Havells is the First Fan The only brand to
brand to Launch Energy Brand to to get BEE 5* launch one Stop Shop
Know? Efficient Innova & Elite Certification Havells Galaxy
Havells acquisition of Havells is the Largest Havells alwar cable
Sylvania is the Largest by Advertiser in India factory runs midday
an Indian electrical co meal for 30000 children
Havells has over 50000 Havells bagged single
outlets largest order of 450
ACB’s from MSEB, India
Havells India has 40 Havells has invested
Branch offices & over Rs 700cr in the last
1000 salesforc. 5 yr in capacity
expansion

15. Overview
Havells Lighting
•
Best in Class •
Consumer
Commercial
• Landscape, Industrial,
Products • Road & Area
• Light Source
CFL Domestic
Switchgear
• Green CFL • MCB,RCCB,RCBO
• Lilliput • Changeover
• Non-Retro • ,Isolator
• FPL • Distribution Box
Industrial Motors
Switchgear
• Foot cum Flange
• ACB,MCCB
• Foot Mounted
• Changeover
• Brake motor
• Controlgear
• Inverter Duty
• Fusegear
• Crane Duty
• Loadbank
Cables Fans
• Ceiling
• Table, Wall,
• Power Cables • Pedestal.
• Exhaust
• Flexible Cables • Industrial

16. Overview
Switches
Best in Class
Products
• Modular Switches
Capacitors Electric Water
Heaters
• Square
• Cylindrical
Domestic
Appliances Key Product Deliverables:
• Energy Efficiency
• Garment Care • Safety
• Cooking • Comfort
• Brewing
• Food
Preparation
• Home Comfort

17. Overview
Company
Values
Respect for People
We value diversity in individuals and cultures
Customer Centric
We aim to build strong brands that improve our customers’
business performance
Passion to Win
We encourage our teams to be entrepreneurial to succeed
Global Strength for Local Solutions
We leverage our global network of people, products and
facilities to create local customer solutions
Open & Transparent Business Culture
Clarity and honesty in communications remove ambiguity
and generate creativity

18. Strategies

19. Strategies
Key Strategic 1 Brand
Pillars
2 Manufacturing , R&D
3 Quality
4 Service

20. Strategies-
Brand
Our Brands
World-class
Brands &
Exceptional
Products

21. Strategies-
Brand
Brand Focus Aggressive brand building initiative by patronizing
cricket, high brand visibility on mass media.
• India’s Biggest Advertiser in Electrical Industry. – over Rs.400cr Ad.
Spends in the last 4 years.
• Strong Brand Association with Cricket
• New TV Commercials across Product Categories every year
• First electrical co. to enter social media space

22. Strategies-
Brand
Innovative First in the Industry to create a Galaxy concept
retail initiative
– Galaxy - One Stop Shop for Havells & Crabtree Products
- 130 Galaxies opened in different cities
- Target to reach 200 by year end

23. Strategies-
Brand
Innovative First in the Industry to create a Havells World concept
Retail initiative
– Havells World -Unique Concept of Displaying Entire Havells Range in Wholesale Markets
-Havells World in Delhi & Mumbai

24. Strategies-
Brand
Media
Recognition • Gen Next – The Hidden Leaders – Business Today
• Among India’s Most Valuable Companies – Business Today
• Among India’s Most Investor Friendly Company – Business Today
• Among Top 20 Stocks for 2010 – Dalal Street
• Fastest Growing Electric Company – Construction World
• Havells on 43rd position among Top 1000 companies in India – Business Standard
• Havells on 55th position among Top 500 companies in India – Industry 2.0

25. Strategies-
Baddi Alwar
Manufacturing (3 Units)
Manufacturing •Domestic
Switchgear(2) •Power Cable
Plants -India •Switches •Wire
15 Plants
Neemrana Haridwar
8 Locations (4 Units) (2 Units)
•Motors
•Lighting
-CFL
-CMI Lamps •Fans
- Fixtures
Sahibabad Sahibabad
• Industrial
•Capacitors
Switchgear

26. Strategies-
Manufacturing Noida Faridabad
Manufacturing
•Lighting
Plants -India - Ballasts
•Industrial
Switchgear
Haridwar
15 Plants (Standard)
8 Locations
•Domestic &
•Industrial
Switchgear

27. Germany Belgium
Strategies-
Manufacturing
•Lamps
Manufacturing •Lamps
Plants-Abroad
U.K. France
6 Plants
• Concord •IC Fixtures
6 Locations Fixtures
Costa Rica Columbia
•Fluorescent tubes
•Fixtures •Fixtures
France.
Paris
•Warehouse

28. Strategies-
Manufacturing
Manufacturing Essential Asset
Leadership
Technology
R&D Ownership
Brand
Cost

29. Strategies-
Manufacturing Haridwar
World class
- Facility Enhancement at Haridwar from 2 to 4 lac fans per month
Infrastructure - Completely automated testing facility – First of its kind in the country
- Fans - India’s largest Integrated fan factory.
Unit 2

30. Strategies-
Manufacturing Alwar
World class
Infrastructure - Area expansion to double i.e. 90 acres
- Expansion plan with investment of Rs.100 crores
- Cables - State of the Art Plant producing wires & cables.
AWARDED BASEC CERTIFICATE

31. Strategies-
Manufacturing Baddi
World class •Capacity enhancement by 67% with the set up of an additional unit.
•Domestic Switchgear – 3 crore poles p.a. To 5 crore p.a
Infrastructure
•Electrical Wiring Accessories – 2.5 crores units p.a to 7 crores p. a.
- Switchgears •India’s most automated Switchgear plant.

32. Strategies-
Manufacturing Neemrana
World class - Largest manufacturing facility in the country for motors
Infrastructure - Technology & complete plant from AEG, Spain
- Motors - 50% of production exported

33. Strategies-
Manufacturing Neemrana
- Enhancing capacity- 20 to40 lac pcs pm.
World-class - Integrating Faridabad, Haridwar & UK facility into a global plant
Infrastructure - Investment of Rs.50 crores.
- CFLs - One of the Largest CFL plant in Asia

34. Strategies-
Manufacturing
Sahibabad
World class
•The most advanced low voltage power capacitor manufacturing unit
Infrastructure at Sahibabad, machinery from Switzerland.
- Capacitors

35. Strategies-
Manufacturing Faridabad
World class
•India’s No.1 MCCB manufacturer
Infrastructure •One of the most advanced Industrial Switchgear plant
-IP (Industrial Switchgear)

36. Strategies-
Manufacturing Sahibabad
World class
•India’s No.1 MCCB manufacturer
Infrastructure •State of the art Industrial Switchgear plant
-IP (Industrial Switchgear)

37. Strategies-
Manufacturing Haridwar
World class •Standard Electricals Merged with Havells in Oct’2011
Infrastructure •Very Renowned brand in Switchgear industry
•One of the most advanced Switchgear plant
-IP (Industrial Switchgear)
--DP (Domestic Switchgear)

38. Strategies-
Manufacturing Sahibabad
World class -Over 200,000 Sq.ft of Storage Space in Mother Warehouse.
Infrastructure -Over 15,00,000 Sq ft space across India
-Warehouse

39. Strategies-
R&D QRG Tower
Noida
World class •Plant R&D at Alwar, Faridabad, Baddi, Haridwar,Neemrana
Infrastructure •Global R&D centre at Noida
- Switchgear, Fans. Lighting, Cables,
-R&D • 100+ Engineers

40. Strategies-
Manufacturing
Quality
Delivering on our promises
• Understand customer’s expectations
• Understand perceived quality
• Capitalise on quality
No compromises on quality!

41. Strategies-
Manufacturing
Service
All functions
Critical Differentiator must be customer oriented
• Product availability Supply Chain
Customer
• Speed of delivery R&D Service
• e-business Finance
• After sales service Marketing

42. Competitive
Positioning
Domestic
Market
Segment Leadership
Positioning
MCB #1
Wires & Cables #2
CFLs #2
Consumer Lighting #2
Crabtree Modular Switches #2
Fans #3
Commercial Lighting #4

43. Environmental

44. Environmental
Core Energy Efficiency is at the core of Havells
Philosophy Philiosophy. Today Havells has the widest range
of Energy efficient products cutting across in
-Lighting,
-Motors,
-Cables,
-Fans,
-Switchgears
-Electric Water Heaters
80% 70%
of lighting is used in public, of lighting uses old &
industrial & commercial sectors inefficient technology
Source: ELC

45. Environmental
Reduce CO2 emissions
Havells Develop and manufacture energy
Objectives efficient products
Improve environmental protection
Reduce hazardous substances and
improve waste management
Improve quality of life
Create sense of well-being with
a superior quality of light
Offer profitable solutions to market
Better efficiency, sustainability and
longer product life

46. Environmental
Reducing energy consumption
Product Products designed to support energy
Design Trends efficient schemes
Compact, energy efficient lamps
Reduced fixture size, longer lamp life and
reduced energy consumption
Light weight electronic gear
Up to 30% more efficient – compact
lightweight size reduces packaging and
transport cost, and more efficient to recycle
Reduction of hazardous materials
We design and manufacture products to
avoid use of hazardous chemicals such
as mercury

47. Innovations

48. Innovation
Fans CFL Lighting Cables Switchgear Water
Heater
• India’s First Energy Efficient Fan
• India’s First BEE 5* Rated Fan
• Largest range of Metallic finish fans
• India’s only fully integrated fan plant

49. Innovation
Fans CFL Lighting Cables Switchgear Water
Heater
• India’s First Green CFL
• Use of Pill Dozing Technology to minimize the use of Mercury
• India’s First 4U Small CFL Lamps- the lilliput
• India’s first co. to follow ROHS norms voluntarily
• India’s Largest exporter of CFL

50. Innovation
Fans CFL Lighting Cables Switchgear Water
Heater
• Launch of India’s first CFL based Spotlight “ Innova” as a
Replacement for Hot Halogen MR16
• Launched India’s first electronic ballast & T5 tubelight “ E-lite”
• India’s first LED based commercial fixture “ Endura”
• India’s first LED 4x4,2x4 Spotlight “Endura Square”
• Setup World’s First New Gen.CMH lamp factory

51. Innovation
Fans CFL Lighting Cables Switchgear Water
Heater
• Launch of Flexible cables (wires) that doesn't catch fire
–FR range
• Entire range of Havells cables are fire resistant
• Use of 100% pure copper for best conductivity & to avoid any
loss of energy in transmission.

52. Innovation
Fans CFL Lighting Cables Switchgear Water
Heater
• India’s first ACB with “C3” technology using common height,
depth & width
• Precision engineering for best electrical performance

53. Innovation
Fans CFL Lighting Cables Switchgear Water
Heater
• BEE 5 Star rated High energy efficient electric water heaters
• With Penta Shied Technology to provide utmost safety

54. Social

55. Social
Corporate - Mid-day meal scheme extended to over 30000 children.
Social - Automated & Hygienic Kitchen
Responsibility - Medical Van in Delhi & Surrounding areas

56. Thank You.