Different "Strategic Business Units"(SBU) and BCG matrix are prepared on the basis of companies and industries data. BCG matrix helps anorganization to identify its business which are best for them and which businesses are to be harvested or discontinued.

1. HAVELLS

2. WELCOME TO HAVELLS

3. Havells India Ltd.
Havells India Limited is a holding company. The Company is engaged in manufacturing
Switchgears, Cable, Lighting and Fixtures, and Electric Consumer Durables. The
Company operates through four segments: Switchgears, Lighting and fixtures, Cables
and Electrical Consumer Durables. The Switchgear segment comprises domestic and the
industrial switchgears, electrical wiring accessories, industrial motors, pumps and
capacitors. The Lighting and fixture segment comprises energy saving lamps (CFL) and
luminaries. The Cables segment comprises domestic cables and industrial underground
cables. The Electrical Consumer Durable segment comprises fans, water heaters and
domestic appliances. Its subsidiaries include Havells Sylvania Brasil Iluminacao Ltda.,
Havells Sylvania (Thailand) Ltd., Havells USA Inc., Havells Sylvania Iluminacion (Chile)
Ltda, Havells International Limited and Havells Holdings Limited.
3

4. HISTORY
In 1958, Qimat Rai Gupta dropped out of school and founded an electric trading operation in the electric
wholesale market of Old Delhi. With an investment of Rs.10,000 he started Havell's Industries. In 1971,
Gupta bought Havells brand from Haveli Ram Gandhi, and in next five years he started the first
manufacturing plant at Tilak Nagar, New Delhi of the Rewireable Switches and Changeover Switches in
his Kirti Nagar Plant, near New Delhi. In next few years, Havells started to set up manufacturing of the
energy metres. Later, it acquired Towers and Transformers Ltd. and turned it into a profitable
manufacturing energy meters company in one year. Later, the company entered MCBs manufacturing
at Badli, Delhi, in a joint venture with Geyer, Germany.
In 1974, the company started manufacturing of the Changeover Switches plant at Sahibabad, Uttar
Pradesh. In 1980, they started manufacturing Control Gear Products at their Faridabad, Haryana plants.
Later in the 1980s, they acquired a manufacturing plant at Alwar, Rajasthan for Power Cables & Wires.
In that same year, they entered into a joint venture with Electrium, UK for manufacturing Dorman
Smith MCCB and Crabtree modular plate switches. Acquired an electric control and switchboards at
Noida for manufacturing customised packaged solutions. Introduced high-end Ferraris Meters in joint
venture with DZG, Germany. Acquired controlling stake in Duke Arnics Electronics (P) Limited engaged
in manufacturing of electronic metres—single-phase, three-phase, multi-function, tri-vectors and also
acquired controlling interest in an industry major-Standard Electricals Ltd and also an acquired
business of Havells Industries Ltd, MCCB of Crabtree India Limited and merged ECS Limited in the
company to consolidate its area of core competence.
4

5. GLOBAL PRESENCE
In late 1990s, Standard Electrical Company became a 100%
subsidiary of the company. The company gained IEC
certification for industrial switchgear and CSA certification
for all manufacturing plants in 1991.
In 1999, Havell's opened their first international sales office in
London through their wholly owned subsidiary company
Havells U.K. Ltd. In December 2004, placed 235 fully
convertible debentures of Rs.1 lakh on M/s. Shine Ltd.,
Mauritius and the debenture were converted in June 2006.
Attained the CE certificate for CFLs. In March 2005, Havells
Started the manufacturing of the Electric Fans at its plant
located near Haridwar, Uttarakhand and got an award for the
KEMA certification by The Dutch Council for Accreditation,
making QRG the only group to attain this certification in India.

8. 1. Upendra Kumar Sinha (Independent Director)
2. Dr. Adarsh Kishore (Independent Director)
3. Surender Kumar Tuteja (Independent Director)
4. Puneet Bhatia (Non-Independent Non-Executive Director)
5. T. V. Mohandas Pai (Non-Independent Non-Executive Director)
6. Jalaj Ashwin Dani (Independent Director)
7. Pratima Ram (Independent Director)
8. Vellayan Subbiah (Independent Director)
9. Vijay Kumar Chopra (Independent Director)
10. Ameet Kumar Gupta (Whole-time Director)
11. Surjit Kumar Gupta (Non-Independent Non-Executive Director)
12. Anil Rai Gupta (Chairman and Managing Director)
13. Rajesh Kumar Gupta (Whole-time Director (Finance) and Group CFO)
https://www.havells.com/QRCode/AReport/Havells%20AR%202018-19%20AR_%20Final%20Cover%20to%20Cover-140619.pdf

9. “Vision
To be a globally recognised corporation for excellence, governance,
consumer delight and fairness to each stakeholder including the
society and environment we operate in.
Mission
To achieve our vision through business ethics, global reach,
technological expertise, building long-term relationships with all our
associates, customers, partners and employees.
9

10. “ Values
Customer Delight: A commitment to surpass our customer
expectations
Leadership by Example: A commitment to set standards for our
business and transactions based on mutual trust
Pursuit of Excellence: A commitment to strive relentlessly, to
constantly improve ourselves, our teams, our services and products so
as to become the best-in-class
Integrity and Transparency: A commitment to be ethical, sincere and
open in our dealings.
10

11. CRITICAL ANALYSIS
▸ VISION
IDEALISTIC PROJECTION: To be a globally recognised corporation for excellence,
governance
PRESENT BUSINESS DYNAMICS: not mentioned
▸ MISSION
CORE VALUE: Business ethics
REASON FOR EXISTENCE: not mentioned
GOALS AND OBJECTIVES: consumer delight and fairness to each stakeholder.
11

12. DATA FOR BCG MATRIX
12
BUSINESS UNITS 2019 ( in INR Cr. ) CONTRIBUTION
CRABTREE 1656.27 20.60%
HAVELLS 3232.72 40.22%
SYLVANIA 1292.67 16.08%
LLYOD 1855.50 23.08%
TOTAL 8037.22
https://www.havells.com/QRCode/AReport/Havells%20AR%202018-19%20AR_%20Final%20Cover%20to%20Cover-140619.pdf

13. 13
COMPANIES 2018 ( in INR Cr. ) 2019 ( in INR Cr. )
CRABTREE 1404 1656
L&T 3037 3517
ORIENT 135 162
RMC 83 131
TOTAL 18275 21500
SWITCHGEARS MARKET DATA
https://www.electricalindia.in/switchgear-preparing-for-a-sea-change/
https://economictimes.indiatimes.com/rmc-switchgears-ltd/profitandlose/companyid-65676.cms
http://investors.larsentoubro.com/upload/AnnualRep/FY2019AnnualRepL&T-Annual-Report-2019.pdf

14. 14
COMPANIES 2018 ( in INR Cr. ) 2019 ( in INR Cr. )
HAVELLS 2683 3233
POLYCAB 6240 7300
RR KABEL 1580 1793
USHA 11028 12351
ANCHOR 2600 2938
KEI 2430 2648
TOTAL 52500 58275
CABLES MARKET DATA
https://www.business-standard.com/article/companies/wire-cable-manufacturers-cut-institutional-supplies-recharge-retail-119032801185_1.html
https://www.sebi.gov.in/sebi_data/attachdocs/nov-2018/1541160009196_6.pdf

15. 15
COMPANIES 2018 ( in INR Cr. ) 2019 ( in INR Cr. )
SYLVANIA 1168 1292
PHILIPS 3699 4135
SYSKA 1400 2000
SURYA 1002 1302
TOTAL 14919 21930
LIGHTING MARKET DATA
https://www.imarcgroup.com/indian-led-lighting-market

16. 16
COMPANIES 2018 ( in INR Cr. ) 2019 ( in INR Cr. )
LLYOD 1414 1855
SAMSUNG 61065 73085
SONY 6417 6031
WHIRPOOL 5577 6300
LG 16059 18628
TOTAL 119850 133135
CONSUMER DURABLES MARKET DATA
https://www.ibef.org/industry/consumer-durables-presentation
https://www.ceama.in/

17. 17
GROWTH RATE
INDUSTRY 2018 2019 MARKET GROWTH RATE
SWITCHGEARS 18275 21500 17.64%
CABELS 52500 58275 11.00%
LIGHTING 14919 21930 50.00%
CONSUMER
DURABLES
119850 133135 11.00%

18. 18
COMPARISION
INDUSTRY GROWTH RATE RMS CONTRIBUTION
SWITCHGEARS 17.64% 0.47 20.60%
CABELS 11.00% 0.44 40.22%
LIGHTING 50.00% 0.31 16.08%
CONSUMER
DURABLES
11.00% 0.02 23.08%

19. 19
CRABTREE
HAVELLS
SYLVANIA
LLYOD
STARS QUESTION MARKS
CASH COWS DOG
RELATIVE MARKET SHARE
MARKETGROWTHRATE

20. 20
https://www.moneycontrol.com/news/business/earnings/havells-india-q4-profit-falls-8-4-to-rs-207-cr-dragged-by-lloyd-business-4036131.html

21. SIGNING OFF!!!
THANK YOU
21