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Creating a Road Map: Web 2.0 and Public Health


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Presentation to the PRC/MI state board

Published in: Health & Medicine
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Creating a Road Map: Web 2.0 and Public Health

  1. 1. Creating a Roadmap: Web 2.0 and Local Public Health Practice Gillian Mayman, MLS Health Sciences Libraries, University of Michigan Alison Grodzinski, MLIS Prevention Research Center of Michigan This project is supported under a subcontract, NO1-LM-6-3503, CFDA 93.879, between the Board of Trustees of the University of Illinois and the University of Michigan.
  2. 2. Goal To develop best practices for integrating Web 2.0 technologies into the work of local public health departments in order to improve the communication and information sharing within the department, between partner organizations, and to the populations that they serve.
  3. 3. Partners UM Health Sciences Libraries Genesee County Health Department Monroe County Health Department
  4. 4. What is Web 2.0? <ul><li>Now… </li></ul><ul><li>User-generated </li></ul><ul><li>Participatory </li></ul><ul><li>Community Driven </li></ul><ul><li>Creation </li></ul>“ All the websites [and web technologies] out there that get their value from the actions of users” --Information Week <ul><li>Then… </li></ul><ul><li>Author-generated </li></ul><ul><li>Static </li></ul><ul><li>Organization Driven </li></ul><ul><li>Retrieval </li></ul>
  5. 5. Web 2.0 Technologies Blogs Media Sharing Social Networking Wikis Social Bookmarking RSS Virtual Worlds
  6. 6. <ul><ul><li>CDC Health Marketing Director’s Blog </li></ul></ul>
  7. 7. <ul><ul><li>Flu Wiki </li></ul></ul>
  8. 8. <ul><ul><li>Facebook </li></ul></ul>
  9. 9. <ul><ul><li>YouTube </li></ul></ul>
  10. 10. <ul><ul><li>Slideshare </li></ul></ul>
  11. 11. <ul><ul><li>Podcasts </li></ul></ul>
  12. 12. <ul><ul><li>Podcasts </li></ul></ul>
  13. 13. Increases awareness about the health effects and consequences of eating fast food. <ul><ul><li>SecondLife: Health and Nutrition Game </li></ul></ul>
  14. 14. <ul><ul><li>CDC in SecondLife </li></ul></ul>
  15. 15. The Project
  16. 16. The Project Perform a needs assessment in order to identify the ways in which Web 2.0 technologies may increase the efficiency and effectiveness of each departments' communication and information sharing.
  17. 17. The Project Train public health workers in the skills needed to strategically use and incorporate Web 2.0 technologies into the work of the department.
  18. 18. The Project Integrate Web 2.0 technologies into the work of the department.
  19. 19. The Project Create a web site in order to share information about emerging technologies and both possible and actual applications within local public health departments.
  20. 20. The Ideas Director’s blog Internal Policy Wiki Google Docs for work with partners MySpace page for Healthy Sexuality program Doodle for meeting scheduling Social Networking with community partners Ask a Nurse blog Second Life house showing asthma triggers Staff suggestions blog MySpace page for Tobacco Reduction program Sewage plans in Second Life Conference presentations in SlideShare
  21. 21. The Survey
  22. 25. Have you ever …
  23. 26. Blogs <ul><li>39.9% read blogs at least once a month </li></ul><ul><li>50% read blogs for professional purposes </li></ul><ul><li>5.2% comment on blogs monthly or weekly </li></ul>
  24. 29. “ Not sure what purpose it would serve.” “ Like to think I am not that egotistical” “ I consider anonymous opinions an unreliable source of information.”
  25. 31. “ My kids haven't had time to teach me.”   “ Have better ways to spend my time” “ I do not believe the County wants us to use this web site” “ I think it is somewhat for young people, with nothing better to do” “ Not good example for my children”
  26. 32. Media Sharing <ul><li>47.6% use a media sharing site at least monthly </li></ul><ul><li>63.7% use one only for personal purposes </li></ul><ul><li>59.3% create and upload resources </li></ul><ul><li>12.8% create resources for professional purposes </li></ul>
  27. 33. Collaborative Writing <ul><li>22% find information on a wiki daily or weekly </li></ul><ul><li>20.7% find information for personal purposes only </li></ul><ul><li>4 respondents have edited a wiki </li></ul><ul><li>78% never use a collaborative writing web site to work with others </li></ul>
  28. 35. “ I know using it would become a habit and that I'd waste far too much time on the thing.” “ Do people just not want to speak face to face anymore?” “ Colossal waste of time!” “ I don't play video games” “ Sounds boring”
  29. 36. Which of the following resources have you used during the past 12 months?