This document discusses the increasing use of audio/visual communication channels and social media in public relations. It notes that attention spans are decreasing, requiring instant comprehension of messages. It also mentions that content creation tools are becoming more powerful yet less expensive. The document encourages participating in conversations on social media to increase engagement and bring audiences to organizations through search engine optimization and transparency.

1. We> Me UGA Connect 10.18.07

2. think audio/visual

9. “ It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change .” — Charles Darwin

12. (my) social media communications ecosystem social networking microblogging blogging active, informed, passionate conversation

14. brand bliss or blasphemy?

15. photo sharing or photo stealing?

16. got metrics?

17. transparency, authenticity

21. call to action

22. think big(ger)

23. “ If a picture is worth 1,000 words… the experience is worth 1,000 pictures.” — Gary Topolewski, chief creative officer BBDO