The document announces new additions to eCairn's marketing team and website. It discusses using information visualization and expression clouds to uncover insights from social media by identifying patterns of meaningful words. Finally, it promotes eCairn Conversation software and upcoming webinars on community building and product demonstrations.

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From: "eCairn" <conversation@ecairn.com>
Date: Wednesday, February 17, 2010 9:46 AM
To: <virginieglaenzer@hotmail.com>
Subject: News from eCairn, Social Media Influencer Digger
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Newsletter February 2010
What's New Webinars
Hello Social Marketers, Date: Feb 24th
Time: 9am PST
We have exciting news to share in this February newsletter.
20 minutes Product
This month, we are excited to welcome Matt Guild and Arthur demo.
Huynh to our marketing team.
Watch out for new posts, videos, games and more in our social
groups of LinkediN, Twitter, Facebook, YouTube and FlickR. You
can reach them at community@ecairn.com. Date: Feb 24th
Time: 9:30am PST
Dominique Lahaix
CEO 30 minutes to answer:
What is a community
and how do you find
your communities?
New eCairn Website
We are pleased to announce a new website with more ressources
and product information.
You can now subscribe online to eCairn Conversation™
licenses and buy other products with one click using PayPal.
If you have any questions, call Virginie at 650-319-8919 or reach
her by email at conversation+sales@ecairn.com
Facebook
Using Information Visualisation to About Us
uncover gems in Social Media? eCairn Conversation™ is
Marketers are trained to understand the customer; social media has a software solution for
become a wonderful playground to fulfill this purpose. effective Community and
Let's look at how information analysis and visualization can Influencer marketing.
4/5/2010

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help. Product
I will pretend I'm a knowledgable and informative expert (which I'm Highlight
not) and summarize a discussion I had lately with a marketer:
New release early
-"Are tag clouds useful?" - asks a Marketer
March with major
-"Sure" - I answered, "By showing what's important in a very
customer driven UI
concise manner, it helps you find your way to what's most relevant
overhaul.
to you. It's a navigation/organization tool. But in order to
understand, you need more"
New Feature: RSS feed
-"Why do I care?" - asks the Marketer
-"Because we human beings, have 2 basic communication needs
Do you want to follow
(amongst many): to find something and to understand or study that
people in Facebook and
same thing. As marketers, you are trained to understand the
Twitter?
customer." - I replied, "To find something, we use signals like right,
It's now possible on
left, here, there, behind. One signal at a given time is enough.
Conversation.
Applied to information, those signals will be the most frequent
words found. Many 'one world' makes a tag cloud. To understand
something, we use a combination of signals: a sentence made of
several verbs, nouns, adjectives...The meaning will augment as
more words are combined together."
At eCairn we believe in expression clouds. Expression clouds are
visual montages of words which identify patterns of meaning. We
have algorithms to produce expression clouds from a set of highly
relevant conversations taking place in social media communities.
More on eCairn blog.
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eCairn | 142 Callee larga | Los Gatos | CA | 95032
4/5/2010