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Extreme
  Media
Relations
James Pilcher
 Kevin Dugan
  January 28, 2010
Extreme Media Relations


▪ Social Media: Paradox

▪ Five Concepts: Point | Counterpoint

▪ Five Action Items: Takeaways

...
Media Relations & Social Media are (seemingly) at odds

SOCIAL MEDIA:
PARADOX

Extreme Media Relations | 01.28.10 | @james...
Social Media: Paradox


       Social technology (platforms,
        communities, widgets) can
             bring us toget...
Social Media: Paradox


▪ Automation vs. Personalization

▪ Journalists vs. Bloggers

▪ Campaign vs. Commitment




Extrem...
Hack vs. Flack

FIVE CONCEPTS:
POINT | COUNTERPOINT

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Point | NOISE


▪ We compete with 34 gigabytes of information
  – every day

▪ 34 GB of words and images = 7,000 songs,
  ...
Counterpoint | NOISE


▪ More opportunities to connect with reporters




                             s




Extreme Media...
Point | Relationship


▪ Keep closer track of more people




                             s




                         ...
point | relationship




                      connect live
                                                  support




...
Counterpoint | Relationship


▪ Ambient awareness is a delicate balance




                             s




           ...
POINT | SPEED


▪ Moves too fast to keep up




                             s




                                       ...
CounterPOINT | SPEED


▪ You can move more quickly

▪ Specific tools can create efficiencies




Extreme Media Relations |...
POINT | Communication


▪ Easier than ever




                             s




Extreme Media Relations | 01.28.10 | @ja...
Counterpoint | Communication


▪ Two-way communication – for better or worse




Extreme Media Relations | 01.28.10 | @jam...
POINT | tIMING


▪ Give information -- early




Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
CounterPOINT | tIMING


▪ More time = more coverage




                                          flickr.com/photos/462294...
“Make it work people” – Tim Gunn

FIVE ACTION
ITEMS: TAKEAWAYS

Extreme Media Relations | 01.28.10 | @jamespilcher | @prbl...
Takeaways | Redefine Content




Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Takeaways | Participate




                             s




Extreme Media Relations | 01.28.10 | @jamespilcher | @prblo...
Takeaways | Participate




Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
                                 ...
Takeaways | Participate




                             s




Extreme Media Relations | 01.28.10 | @jamespilcher | @prblo...
Takeaways | Be Person(al)




Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Takeaways | Fail




Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Takeaways | SHARE




                             s




Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Takeaways | SHARE




                             s




Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Extreme Media Relations


▪ Social Media: Paradox

▪ Five Concepts: Point | Counterpoint

▪ Five Action Items: Takeaways

...
Join the
    Conversation

   @jamespilcher

     @prblog

          Cincinnati Social Media



Extreme Media Relations | ...
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Hack vs. Flack...a social media point/counterpoint

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The Circuit asked The Cincinnati Enquirer's @jamespilcher and I to present on the state of media relations in regards to the impact of social media (http://bit.ly/8YcMKv).

We shared a lot of stories to support the slides. But here are the slides we presented.

Published in: Technology, Business
  • Thanks for sharing. You have such a great talent for explaining complex concepts in an easy-to-understand manner. Wish I was there. I keep trying to remind myself about the basics, especially when it comes to using social media to achieve strategic communication goals -- research, planning, implementation, evaluation. Don't forget to integrate with traditional communication channels, especially face-to-face. Thanks again.
       Reply 
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Hack vs. Flack...a social media point/counterpoint

  1. 1. Extreme Media Relations James Pilcher Kevin Dugan January 28, 2010
  2. 2. Extreme Media Relations ▪ Social Media: Paradox ▪ Five Concepts: Point | Counterpoint ▪ Five Action Items: Takeaways Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
  3. 3. Media Relations & Social Media are (seemingly) at odds SOCIAL MEDIA: PARADOX Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  4. 4. Social Media: Paradox Social technology (platforms, communities, widgets) can bring us together. Social technology can also keep us from truly engaging and from connecting with each other. Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  5. 5. Social Media: Paradox ▪ Automation vs. Personalization ▪ Journalists vs. Bloggers ▪ Campaign vs. Commitment Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  6. 6. Hack vs. Flack FIVE CONCEPTS: POINT | COUNTERPOINT Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  7. 7. Point | NOISE ▪ We compete with 34 gigabytes of information – every day ▪ 34 GB of words and images = 7,000 songs, 40,000 photos or 40 hours of video ▪ An average of 2,000 news releases are distributed – every day Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  8. 8. Counterpoint | NOISE ▪ More opportunities to connect with reporters s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  9. 9. Point | Relationship ▪ Keep closer track of more people s flickr.com/photos/yetanothermusicweblog/2413992725 / Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
  10. 10. point | relationship connect live support feedback friend/ Facebook, LinkedIn, follow/ Twitter, Flickr, YouTube fan Hack vs. Flack reply/ rt FIVE CONCEPTS: POINT|COUNTERPOINT share/ comment/ link discuss Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
  11. 11. Counterpoint | Relationship ▪ Ambient awareness is a delicate balance s www.flickr.com/photos/jvk/31232480 Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  12. 12. POINT | SPEED ▪ Moves too fast to keep up s flickr.com/photos/ robertmattar/3551958182 Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  13. 13. CounterPOINT | SPEED ▪ You can move more quickly ▪ Specific tools can create efficiencies Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  14. 14. POINT | Communication ▪ Easier than ever s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  15. 15. Counterpoint | Communication ▪ Two-way communication – for better or worse Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  16. 16. POINT | tIMING ▪ Give information -- early Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  17. 17. CounterPOINT | tIMING ▪ More time = more coverage flickr.com/photos/46229495@N00/584140010 Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  18. 18. “Make it work people” – Tim Gunn FIVE ACTION ITEMS: TAKEAWAYS Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  19. 19. Takeaways | Redefine Content Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  20. 20. Takeaways | Participate s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
  21. 21. Takeaways | Participate Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
  22. 22. Takeaways | Participate s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
  23. 23. Takeaways | Be Person(al) Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  24. 24. Takeaways | Fail Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  25. 25. Takeaways | SHARE s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  26. 26. Takeaways | SHARE s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  27. 27. Extreme Media Relations ▪ Social Media: Paradox ▪ Five Concepts: Point | Counterpoint ▪ Five Action Items: Takeaways Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
  28. 28. Join the Conversation @jamespilcher @prblog Cincinnati Social Media Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog

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