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Hack vs. Flack...a social media point/counterpoint

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Kevin Dugan
Kevin Dugan

The Circuit asked The Cincinnati Enquirer's @jamespilcher and I to present on the state of media relations in regards to the impact of social media (http://bit.ly/8YcMKv). We shared a lot of stories to support the slides. But here are the slides we presented.

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Extreme Media Relations James Pilcher Kevin Dugan January 28, 2010
Extreme Media Relations ▪ Social Media: Paradox ▪ Five Concepts: Point | Counterpoint ▪ Five Action Items: Takeaways Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
Media Relations & Social Media are (seemingly) at odds SOCIAL MEDIA: PARADOX Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Social Media: Paradox Social technology (platforms, communities, widgets) can bring us together. Social technology can also keep us from truly engaging and from connecting with each other. Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Social Media: Paradox ▪ Automation vs. Personalization ▪ Journalists vs. Bloggers ▪ Campaign vs. Commitment Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Hack vs. Flack FIVE CONCEPTS: POINT | COUNTERPOINT Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Point | NOISE ▪ We compete with 34 gigabytes of information – every day ▪ 34 GB of words and images = 7,000 songs, 40,000 photos or 40 hours of video ▪ An average of 2,000 news releases are distributed – every day Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Counterpoint | NOISE ▪ More opportunities to connect with reporters s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Point | Relationship ▪ Keep closer track of more people s flickr.com/photos/yetanothermusicweblog/2413992725 / Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
point | relationship connect live support feedback friend/ Facebook, LinkedIn, follow/ Twitter, Flickr, YouTube fan Hack vs. Flack reply/ rt FIVE CONCEPTS: POINT|COUNTERPOINT share/ comment/ link discuss Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
Counterpoint | Relationship ▪ Ambient awareness is a delicate balance s www.flickr.com/photos/jvk/31232480 Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
POINT | SPEED ▪ Moves too fast to keep up s flickr.com/photos/ robertmattar/3551958182 Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
CounterPOINT | SPEED ▪ You can move more quickly ▪ Specific tools can create efficiencies Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
POINT | Communication ▪ Easier than ever s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Counterpoint | Communication ▪ Two-way communication – for better or worse Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
POINT | tIMING ▪ Give information -- early Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
CounterPOINT | tIMING ▪ More time = more coverage flickr.com/photos/46229495@N00/584140010 Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
“Make it work people” – Tim Gunn FIVE ACTION ITEMS: TAKEAWAYS Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Takeaways | Redefine Content Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Takeaways | Participate s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
Takeaways | Participate Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
Takeaways | Participate s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
Takeaways | Be Person(al) Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Takeaways | Fail Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Takeaways | SHARE s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Takeaways | SHARE s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Extreme Media Relations ▪ Social Media: Paradox ▪ Five Concepts: Point | Counterpoint ▪ Five Action Items: Takeaways Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
Join the Conversation @jamespilcher @prblog Cincinnati Social Media Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog

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Hack vs. Flack...a social media point/counterpoint

  • 1. Extreme Media Relations James Pilcher Kevin Dugan January 28, 2010
  • 2. Extreme Media Relations ▪ Social Media: Paradox ▪ Five Concepts: Point | Counterpoint ▪ Five Action Items: Takeaways Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
  • 3. Media Relations & Social Media are (seemingly) at odds SOCIAL MEDIA: PARADOX Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  • 4. Social Media: Paradox Social technology (platforms, communities, widgets) can bring us together. Social technology can also keep us from truly engaging and from connecting with each other. Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  • 5. Social Media: Paradox ▪ Automation vs. Personalization ▪ Journalists vs. Bloggers ▪ Campaign vs. Commitment Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  • 6. Hack vs. Flack FIVE CONCEPTS: POINT | COUNTERPOINT Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  • 7. Point | NOISE ▪ We compete with 34 gigabytes of information – every day ▪ 34 GB of words and images = 7,000 songs, 40,000 photos or 40 hours of video ▪ An average of 2,000 news releases are distributed – every day Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  • 8. Counterpoint | NOISE ▪ More opportunities to connect with reporters s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  • 9. Point | Relationship ▪ Keep closer track of more people s flickr.com/photos/yetanothermusicweblog/2413992725 / Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
  • 10. point | relationship connect live support feedback friend/ Facebook, LinkedIn, follow/ Twitter, Flickr, YouTube fan Hack vs. Flack reply/ rt FIVE CONCEPTS: POINT|COUNTERPOINT share/ comment/ link discuss Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
  • 11. Counterpoint | Relationship ▪ Ambient awareness is a delicate balance s www.flickr.com/photos/jvk/31232480 Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  • 12. POINT | SPEED ▪ Moves too fast to keep up s flickr.com/photos/ robertmattar/3551958182 Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  • 13. CounterPOINT | SPEED ▪ You can move more quickly ▪ Specific tools can create efficiencies Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  • 14. POINT | Communication ▪ Easier than ever s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  • 15. Counterpoint | Communication ▪ Two-way communication – for better or worse Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  • 16. POINT | tIMING ▪ Give information -- early Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  • 17. CounterPOINT | tIMING ▪ More time = more coverage flickr.com/photos/46229495@N00/584140010 Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  • 18. “Make it work people” – Tim Gunn FIVE ACTION ITEMS: TAKEAWAYS Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  • 19. Takeaways | Redefine Content Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  • 20. Takeaways | Participate s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
  • 21. Takeaways | Participate Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
  • 22. Takeaways | Participate s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
  • 23. Takeaways | Be Person(al) Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  • 24. Takeaways | Fail Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  • 25. Takeaways | SHARE s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  • 26. Takeaways | SHARE s Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
  • 27. Extreme Media Relations ▪ Social Media: Paradox ▪ Five Concepts: Point | Counterpoint ▪ Five Action Items: Takeaways Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog
  • 28. Join the Conversation @jamespilcher @prblog Cincinnati Social Media Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog @jamespilcher @prblog