“Utility drives adoption, community drives retention” Caterina Fake, Founder- Flickr & Hunch Education is a long game. Resist the urge to chase short-term buzz (like getting written up in TechCrunch) and focus on building relationships with your early evangelists.
What’s Driving the Dysfunction- Stakeholders and users aretypically not thepurchasers/customers- Longer sales cycles (12-18months)- Cultural aversion to change- Time is a huge constraint
Center for Learning with Technology Hacker/Maker space to connect educators and edtech
When you connect with people, they want to help you
Teacherpreneur Networks Digital HarborHighlander Institute’s: Foundation
Conferences & Events Be selective. Track your target audience
Getting Started- Establish your story and set yoursocial media tone- Refine your message with engagedbeta testers- Design broader marketing plan
Low Budget Storytelling- Comment on blogs- Leverage message boards- Leverage social networks- Become a guest author- Case studies #esinstruct- Speak at events- Start blogging yourself
Early Adopters <3 TwitterList of Top Edu Tweeters on edcrunch.org
EdgeRank = affinity * weight* time decayIts not about how much information you can push out to your audience, its about the relationship you can build and the trust that you can create in order to grow your business.
Battling through Beta“Make sure your product doesn’t suck” - Dave McClure, 500 Startups Did you really solve a problem?Did you discover a bigger problem to solve?
Empowering Evangelists Virtual Interns Director of Teacher Happiness