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Web 2.0+ Strategy for High School


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Web 2.0+ Strategy for High School

  1. 1. Web 2.0+ Strategy for High School Visual Arts Languages Music Visual Design Physics 2. Networked content creation 3. Networked innovation 1. Self-publication Computer Science Chemistry Media Teaching Prepared for Bishops (Diocesan College) by Travis Noakes, who asserts his moral right as the author of this presentation. © Travis Noakes 2010.
  2. 2. It’s unofficial. Your High School is on social media. 02/05/10 © Oh, dear. What other online publications is our school on?
  3. 3. It’s on Wikipedia. More N.B. than your official site?
  4. 4. It is being blogged about. Blogging… or bogging? Mmm. What are they writing about my school ?
  5. 5. It has Facebook groups. Good face? Does our school fit in here at all?
  6. 6. Professional associations are formed from it. Pros & Cons?
  7. 7. Its has been tagged. What’s your folksonomy like?
  8. 8. Photos and videos will be shared. Simply the best?
  9. 9. Your aspirant creatives, journalists, programmers, scientists and gamers may use it, too. And you?
  10. 10. Why? 3 trends . Cheaper ICT Faster bandwidth Low storage costs
  11. 11. Cheaper ICT means growing accessibility. <ul><li>Computer access will soon be broader than the computer labs and </li></ul><ul><li>laptops at school: </li></ul><ul><li>Growth in mobile phone, netbook and tablet users. </li></ul><ul><li>Increase in the number of networked gaming platforms, televisions, </li></ul><ul><li>phones, fridges, etc. </li></ul>
  12. 12. Storage is mostly free in the attention economy.
  13. 13. Faster bandwidth ends the text-dominant web. The international bandwidth available to sub-Saharan Africa will increase 120 times from 80 Gigabits per second (2008) to 10 Terabits by the end of 2011 {due to six new cables and an upgrade to SAT3}.
  14. 14. Abundance culture is here. Can you shift your mindset? Table used in Chris Anderson’s “Free”, 2009
  15. 15. <ul><li>Web 1.0 Web 2.0 What the change means for education </li></ul><ul><li>Licensed or purchased > Free = Easily adoptable </li></ul><ul><li>Expert publishers > Easy-to-publish = All have a voice </li></ul><ul><li>Isolated > Collaborative = Co-create knowledge </li></ul><ul><li>Unrated content > Rateable = Rate and share reviews </li></ul><ul><li>Single source > Mash-ups = Easily contrast information </li></ul><ul><li>Proprietary code > Open-source = Can be peer-reviewed </li></ul><ul><li>Copyrighted content > Shared content = Customise publications </li></ul><ul><li>Directory (taxonomy) > Folksonomy (tagging) = Personal meanings </li></ul><ul><li>Advertising > Word-of-mouth = Reputation management </li></ul><ul><li>Push content > Pull content = What interests me </li></ul><ul><li>Passive consumer > Interactive prosumer = Value can be co-created </li></ul>The passive consumer’s mind shifts to an active prosumer’s. Based on a table from the book Web 2.0: New Tools, New Schools
  16. 16. The youth have shifted theirs: Generation C(ontent) 2005 Pew Internet & American Life Project survey Teen Content Creators and Consumers revealed that over half of all teens with access to broadband were creating content for it. December 2007’s sequel report Teens and Social Media confirmed that teen content creation is rapidly becoming more prevalent than first indicated.
  17. 17. “ C” issues! privacy, security, copyright, feedback EQ, … <ul><li>Does your school inspire students to be </li></ul><ul><li>digitally literate? </li></ul><ul><li>Understand and respect copyright (where relevant) </li></ul><ul><li>Understand the difference between public and private voice (if digital, probably not private) </li></ul><ul><li>Respect others online with emotionally intelligent ratings and feedback (cyber-bullying policy?) </li></ul><ul><li>Know how to protect their safety (safeguard contact details) </li></ul><ul><li>Identify spam. Spot scam. Kill viruses. </li></ul><ul><li>Be effective prosumers. </li></ul>
  18. 18. Turn the “Out Of Control” challenge… 02/05/10 ©
  19. 19. … into “Blooming Opportunities”! 02/05/10 ©
  20. 20. Define your principles. <ul><li>Consultative, open project or projects </li></ul><ul><ul><li>Get consultants to advise on best practice </li></ul></ul><ul><li>Augment work that’s been done </li></ul><ul><ul><li>Do strategic planning </li></ul></ul><ul><ul><li>Do internal and external research </li></ul></ul><ul><li>Low-cost </li></ul><ul><ul><li>Focus on the low-hanging fruit </li></ul></ul><ul><ul><li>Avoid duplication of effort </li></ul></ul><ul><ul><li>Take advantage of the freemium economy </li></ul></ul><ul><ul><li>Justifiable resourcing (community manager?) </li></ul></ul><ul><ul><li>Minimal resourcing (i.e. part-time community manager) </li></ul></ul><ul><ul><li>Below market-related cost for services </li></ul></ul><ul><li>High-return </li></ul><ul><ul><li>Charitable donations (micro-payments), low-key online advertising </li></ul></ul><ul><ul><li>Brand equity (reputation management) </li></ul></ul><ul><ul><li>Better educational experience for teachers and pupils </li></ul></ul><ul><li>Open to new ideas and approaches (Do It Wrong, Quickly) </li></ul><ul><li>High standards (world-class example by an internationally-leading school) </li></ul><ul><li>Outcomes-based (build, maintain and grow conversations) </li></ul><ul><li>Sustainable (create an ongoing relationship) </li></ul><ul><li>Set an example for other schools to follow </li></ul>
  21. 21. Unite around the big opportunity. Define the scope. <ul><li>A world-class example of how a high school uses </li></ul><ul><li>social media. </li></ul><ul><li>An opportunity to begin addressing: </li></ul><ul><li>the participatory gap </li></ul><ul><li>the relevance gap </li></ul><ul><li>the digital divide </li></ul>
  22. 22. Consult. Strategise. Prioritise. Act now. Do you hire a social media manager? Does each department include a digital literacy curriculum from grade 10? Are online portfolios important? Should you share more Intellectual Property (IP)? Can you manage “exit, voice and loyalty” better? Should you create reciprocal links to other brand ambassadors online? Should you raise your profile on the Department of Education’s website? Do teachers need training and incentives for informal use?
  23. 23. Curriculum change. How could each department benefit? <ul><li>Online gaming </li></ul><ul><li>Citizen journalism </li></ul><ul><li>Software development </li></ul><ul><li>Scientific collaboration </li></ul>HIGH COLLABORATION Social networking Social bookmarking Product recommendation Networked content creation Networked innovation Blogging Sharing videos, images and music Rating others’ work Providing reviews Self-publication MEDIUM COLLABORATION LOW COLLABORATION Visual Arts Writing Music Visual Design Physics Computer Science Chemistry Photography Teaching Video Creators - Critics - Collectors - Joiners - Spectators – Inactives
  24. 24. Transcend silofication. Make your structures fit for Web 2.0 + The web; that’s the IT department’s baby! Don’t bother me… If it’s media, it must be for artists, right? This isn’t what teaching’s really about, is it? What’s the laptop committee for, then?
  25. 25. Plan now. For the future. 02/05/10 © Sourced from
  26. 26. Thanks for your time  ! Stock imagery sourced from Design by Travis Noakes