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Engaging Edu Community- v2

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Latest version of my talk to the ImagineK12 cohort (batch #3) on how to engage educators and build a community of evangelists

Published in: Education, Technology, Business
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Engaging Edu Community- v2

  1. 1. Engaging Educators Building Your Community
  2. 2. About.me @Jessie_Arora TeacherSquare.org edcrunch
  3. 3. “Utility drives adoption, community drives retention” Caterina Fake, Founder- Flickr & Hunch
  4. 4. Why is K12 so fragmented?
  5. 5. What’s Driving the DysfunctionStakeholders and users aretypically not the purchasers/customersLonger sales cycles (12-18months)Cultural aversion to changeTime is a huge constraint
  6. 6. Show Me the Money (USA)Everything Else Talent & Infrastructure $50B 8% $600B 92%
  7. 7. Where to Start?Establish your essential story(web/social)Refine your message (betatesting)Reach out (targeted marketingplan)
  8. 8. Low Budget StorytellingComment on blogsLeverage message boardsStart bloggingLeverage social networksBecome a guest author #esinstructCase studiesSpeak at events
  9. 9. Early Adopters <3 Twitter List of Top Edu Tweeters on edcrunch.org
  10. 10. Empowering Evangelists
  11. 11. Battling through Beta“Make sure your product doesn’t suck” - Dave McClure, 500 Startups
  12. 12. Get Out of the Building Did you really solve a problem?Did you discover a bigger problem to solve?
  13. 13. Ready for the masses?Develop more comprehensive marketing planCommunity Manager (aka Growth Hacker)Cultivate & expand distribution partnerships
  14. 14. The journey continues...Establish your essential story(web/social)Refine your message (betatesting)Reach out (targeted marketingplan)

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