Post Planner CMO Rebekah Radice and Tailwind Marketing Manager Melissa Megginson tell you everything you know to use social media automation the RIGHT way.
View the webinar replay here: https://www.youtube.com/watch?v=6AZMnhyt-Oo
How to Use Social Media Automation to Improve Your Marketing
2. YOU ARE IN THE RIGHT
PLACE IF YOU...
1. Struggle to manage an overwhelming amount of tasks
2. Need a process that allows you to make a bigger impact
3. Want a way to increase productivity, efficiency and
3. “64% of all marketers are
spending 6 hours or more
per week on social media.”
Source: Social Media Examiner
Why Use Social
in Your Business?
4. Source: Marketo
“91% of the Most
Agree That Marketing
Automation is “Very
Important” to the
Overall Success of
Provide content that you believe
your audience will love
Never post content that you
haven’t already read
Reposting the same content over
and over and over again = SPAM
Automating comments, replies,
@mentions, etc. = SPAM
Beware of tools that ask for your
username and password - probably
Leverage evergreen content to
help drive traffic to your site
Save time (and take a break!) by
adding automation to your strategy
Use tools that allow you to login
through your accounts - Like
Tailwind and Post Planner!
7. Use Automation to Post
at the Ideal Times
Know When Your Audience is Spending Time Online
8. ● Google Analytics
● Facebook Insights
● Twitter Analytics
● Tailwind Suggested Times
True Social Metrics
STOP waking up at all hours
of the night just to get your
10. Automate a mix of content types and
evenly space them out. Spice it up!
Automate a mix of content
Post Planner and Tailwind
are fantastic tools for this.
Use the Right
Tools to Share
12. Stop dragging and dropping.
Let the tool do the heavy
lifting for you.
Add in Content That’s
Perfectly Spaced Out
(never post the same
thing again back to back)
14. Be Engaging
“Emoticons receive 33% more
comments, are shared 33% more
often, and are liked 57% more
than Facebook posts without
15. Get Visual
A recent study by Simply
Measured found that,
“60% of brand posts include
photos, which make up 80% of
their page’s total
16. Make it Findable
“Tweets with hashtags average
20% more engagement than
Source: Simply Measured
17. “Evergreen content” never gets outdated and provides
value to your audience - no matter when you post it.
Automate Your Evergreen
18. Don’t let your great content go to
waste or get stale. Keep it in front
of a whole new audience!
Should be Shared
19. Your audience never has sick days or
goes on vacation, neither should your
Posts Before You
Go on Vacation
(or an event)
20. Set up automation between an action and a
social network . You can do this through
IFTTT (If This Then That).
Here are a few IFTTT recipes...
Set up Automation
Between the Different
Social Media Networks
Choose Instagram as the trigger
channel and “any new photo” as
Share Your Instagram
Photos on the Other
The next step is to choose the social
network you want the photo to
Make sure to specify whether you
want to upload a photo from a URL or
create a photo post.
Use an IFTTT recipe to save your
favorite links to a Google Spreadsheet
for future use.
Curate Content in
Set Twitter as the trigger channel
and “New Tweet From Search” as
About Tweets That
Configure your search by typing in
your brand or product name (or
whatever you want to track) in
quotation marks and “-“ your Twitter
Choose the action that will occur
when the recipe is triggered.
Create the list on Twitter.01
Add People to
Next, choose “Twitter” as the trigger
channel and “New Tweet From
Search” as the trigger.
For the action channel, choose
“Twitter”, and choose “Add user to
list” as the action.
If you’re a blogger, you know that
promoting your blog post on social media
is a crucial step.
Share New Blog Post
on Social Networks
27. Set “Twitter” as the trigger channel
and “New tweet from search” as
Direct People to Your
Main Twitter Account
Configure the tweet to show tweets
that mention your other accounts and
don’t mention your main one.
For the action channel, choose
Twitter and for the action – “Post a
28. Create a Twitter list of people who are
talking about a specific topic and using a
Build a Twitter List
From a Specific
29. Search through the archive01
Save Tweets To
Make sure you don’t tweet the same
Save any memorable tweets
30. Any photo you like on Instagram will
automatically download to the folder
you specify in Dropbox.
Save the Instagrams
you like in a Dropbox
31. Schedule Posts
For this you will need a separate
As soon as you have it set up, add
“#fbpages” to the title of the event
and write the copy you want posted
to Facebook in the event description.
32. Share Your Pinterest
Pins on Other
Networks Select “Pinterest” and either “New
Pin On Your Board” or “You like a
pin” as the trigger.
Choose whether you want to post to
Facebook, Twitter, LinkedIn, etc. It
can even go to your WordPress blog.
33. Sign up for:
Automate Your Social
• Rival IQ
and let them do the scouring work for you!
40. You can also find relevant content for Pinterest
through the Tailwind Content Discovery feature.
New cool tool called Tribes!
● EXCLUSIVE: Get your Tribes and Content
Discovery invite today! email@example.com
Automate Your Content
48. You can automate posts, comments,
replies, and even direct messages.
Don’t do it!
49. Although it may seem that automatic direct
messages or automated tweets in
conversations can save a lot of time, they hurt
more than they help.
Direct Messages or
50. Scheduling too far in advance makes it very easy to
forget what you’re sharing. By the time your content is
shared, it may be out of date.
Don’t Schedule Too
Far in Advance
51. On the opposite end, be ready to jump in and
turn off your automation if there is a tragedy
in the news.
Stay Away From
52. Each social network is different and deserves a
Don't Automate the
Same Content to Each
53. We love the platforms for their differences -
pay attention to what works for each!
Optimize each post
for the different
612 x 612
1200 x 627
600 x 900
440 x 220
54. If your customer is experiencing problems with
your product, the last thing they want is to receive
an automatic response from a robot.
55. Listen and respond to your users when they
● TwitLonger when you need more than 140
● Jump on a screen share using Join.me
● Use Facebook Live to address concerns
quickly and to a broad audience
Don’t be a robot.