2. YOU ARE IN THE RIGHT
PLACE IF YOU...
1. Struggle to manage an overwhelming amount of tasks
2. Need a process that allows you to make a bigger impact
3. Want a way to increase productivity, efficiency and
profits

3. “64% of all marketers are
spending 6 hours or more
per week on social media.”
Source: Social Media Examiner
Why Use Social
Media Automation
in Your Business?

4. Source: Marketo
“91% of the Most
Successful Users
Agree That Marketing
Automation is “Very
Important” to the
Overall Success of
Their Marketing
Strategies.”

5. Facebook
Twitter
Pinterest
Instagram
Social Networks We’re
Focused on Today:

6. GOOD
Automation
BAD
Automation
Provide content that you believe
your audience will love
Never post content that you
haven’t already read
Reposting the same content over
and over and over again = SPAM
Automating comments, replies,
@mentions, etc. = SPAM
Beware of tools that ask for your
username and password - probably
breaking ToS!
Leverage evergreen content to
help drive traffic to your site
Save time (and take a break!) by
adding automation to your strategy
Use tools that allow you to login
through your accounts - Like
Tailwind and Post Planner!

7. Use Automation to Post
at the Ideal Times
Know When Your Audience is Spending Time Online

8. ● Google Analytics
● Facebook Insights
● Twitter Analytics
● Tailwind Suggested Times
Dive Into
the Data
True Social Metrics

9. 9
STOP waking up at all hours
of the night just to get your
post seen!
Automate And
Solve Your
Time-Zone
Problems

10. Automate a mix of content types and
evenly space them out. Spice it up!
Automate a mix of content
types

11. 11
Post Planner and Tailwind
are fantastic tools for this.
Use the Right
Tools to Share
Your Content

12. Stop dragging and dropping.
Let the tool do the heavy
lifting for you.
Create the
Perfect Mix
of Content
Add in Content That’s
Perfectly Spaced Out
(never post the same
thing again back to back)

13. 3 Keys to a Perfect
Social Media Post

14. Be Engaging
“Emoticons receive 33% more
comments, are shared 33% more
often, and are liked 57% more
than Facebook posts without
emoticons!”
Source: Panorama

15. Get Visual
A recent study by Simply
Measured found that,
“60% of brand posts include
photos, which make up 80% of
their page’s total
engagement.”

16. Make it Findable
Use Hashtags!
“Tweets with hashtags average
20% more engagement than
those without.”
Source: Simply Measured

17. “Evergreen content” never gets outdated and provides
value to your audience - no matter when you post it.
Automate Your Evergreen
Content

18. Don’t let your great content go to
waste or get stale. Keep it in front
of a whole new audience!
Evergreen Content
Should be Shared
Frequently and
OFTEN!

19. Your audience never has sick days or
goes on vacation, neither should your
content.
Schedule Your
Posts Before You
Go on Vacation
(or an event)

20. Set up automation between an action and a
social network . You can do this through
IFTTT (If This Then That).
Here are a few IFTTT recipes...
Set up Automation
Between the Different
Social Media Networks
IFTTT

21. ARCHIE
Choose Instagram as the trigger
channel and “any new photo” as
the trigger.
01
02
03
Share Your Instagram
Photos on the Other
Networks
The next step is to choose the social
network you want the photo to
publish to.
Make sure to specify whether you
want to upload a photo from a URL or
create a photo post.
IFTTT

22. ARCHIE
The IFTTT Instagram
to Twitter Recipe
IFTTT

23. ARCHIE
Use an IFTTT recipe to save your
favorite links to a Google Spreadsheet
for future use.
Curate Content in
Spreadsheets
IFTTT

24. ARCHIE
Set Twitter as the trigger channel
and “New Tweet From Search” as
the trigger.
01
02
03
Receive Notifications
About Tweets That
Mention Your
Business
Configure your search by typing in
your brand or product name (or
whatever you want to track) in
quotation marks and “-“ your Twitter
handle.
Choose the action that will occur
when the recipe is triggered.
IFTTT

25. ARCHIE
Create the list on Twitter.01
02
03
Add People to
Twitter Lists
Next, choose “Twitter” as the trigger
channel and “New Tweet From
Search” as the trigger.
For the action channel, choose
“Twitter”, and choose “Add user to
list” as the action.
IFTTT

26. ARCHIE
If you’re a blogger, you know that
promoting your blog post on social media
is a crucial step.
Share New Blog Post
on Social Networks
IFTTT

27. Set “Twitter” as the trigger channel
and “New tweet from search” as
the trigger.
01
02
03
Direct People to Your
Main Twitter Account
Configure the tweet to show tweets
that mention your other accounts and
don’t mention your main one.
For the action channel, choose
Twitter and for the action – “Post a
Tweet”.
IFTTT

28. Create a Twitter list of people who are
talking about a specific topic and using a
specific hashtag.
Build a Twitter List
From a Specific
Hashtag
IFTTT

29. Search through the archive01
02
03
Save Tweets To
Google Spreadsheets
Make sure you don’t tweet the same
thing twice
Save any memorable tweets
IFTTT

30. Any photo you like on Instagram will
automatically download to the folder
you specify in Dropbox.
Save the Instagrams
you like in a Dropbox
folder
IFTTT

31. Schedule Posts
Within Google
Calendar
For this you will need a separate
Google calendar.
01
02
As soon as you have it set up, add
“#fbpages” to the title of the event
and write the copy you want posted
to Facebook in the event description.
IFTTT

32. Share Your Pinterest
Pins on Other
Networks Select “Pinterest” and either “New
Pin On Your Board” or “You like a
pin” as the trigger.
01
02
Choose whether you want to post to
Facebook, Twitter, LinkedIn, etc. It
can even go to your WordPress blog.
IFTTT

33. Sign up for:
Automate Your Social
Media Monitoring
• Mention
• Cyfe
• Rival IQ
and let them do the scouring work for you!

34. Respond and Engage in Real-Time
Listen to What’s
Said About Your
Business

35. Use analytics to guide your strategy
Keep an eye on
what’s working -
and what’s not.

36. Stay up to date on popular or trending hashtags and
incorporate them into timely posts.
Keep an Eye On
Trending Hashtags

37. ● Monitor Trending (HOT!) Hashtags
● Leverage Hashtags to Find Your
Audience
● Join Conversations in Your Niche and
Industry for Additional Exposure
Hop into
Conversations

38. Find and plan trending content in
Post Planner!
Automate Your
Content Search
Process

39. Search, Plan and Post
Find Proven
Content for Your
Industry or Niche

40. You can also find relevant content for Pinterest
through the Tailwind Content Discovery feature.
New cool tool called Tribes!
● EXCLUSIVE: Get your Tribes and Content
Discovery invite today! melissa@tailwindapp.com
Automate Your Content
Search Process

41. ● NextScripts (SNAP)
● IFTTT
● OnlyWire
● Social Media Auto Publish
Tools to Publish Blog
to Social Media

42. The key to successful automation – interact, engage and be YOU!
Automate But Maintain a
Live Presence to Respond

43. Read the articles you’re sharing and make
sure they are relevant to your brand.
Always Read the
Messages You
Schedule

44. Add context around the content.
Add a Personal Touch to
Scheduled Messages

45. Whether you’re a small/local company or
big brand - be personable and accessible.
Be Human

46. Know what is being said about you and
respond in real-time.
Set Up Notifications
to Monitor and
Manage Company
and Employee
Mentions

47. Use Google’s “Me on the Web” tool.
Stay Up to-Date
With Important
Alerts

48. You can automate posts, comments,
replies, and even direct messages.
Don’t do it!
Don't Automate
Everything

49. Although it may seem that automatic direct
messages or automated tweets in
conversations can save a lot of time, they hurt
more than they help.
Never Automate
Direct Messages or
Tweets in
Conversations on
Twitter

50. Scheduling too far in advance makes it very easy to
forget what you’re sharing. By the time your content is
shared, it may be out of date.
Don’t Schedule Too
Far in Advance

51. On the opposite end, be ready to jump in and
turn off your automation if there is a tragedy
in the news.
While Automating,
Stay Away From
Current Events

52. Each social network is different and deserves a
different approach.
Don't Automate the
Same Content to Each
Social Network

53. We love the platforms for their differences -
pay attention to what works for each!
Optimize each post
for the different
platforms
612 x 612
1200 x 627
600 x 900
440 x 220

54. If your customer is experiencing problems with
your product, the last thing they want is to receive
an automatic response from a robot.
Never Automate
Troubleshooting

55. Listen and respond to your users when they
have problems.
● TwitLonger when you need more than 140
characters
● Jump on a screen share using Join.me
● Use Facebook Live to address concerns
quickly and to a broad audience
Don’t be a robot.
Have empathy!

56. Automation can significantly boost engagement and
efficiency, but use it wisely.
Remember to Use
Automation WISELY!

57. Simply Measured Case Study
of Post Planner Growth
How to Use
Automation
to Grow Your
Facebook Page
by 193%
http://bitly.com/fbgrowthplan

58. Schedule Pins, Discover Content, Analyze Results
Get a Free Month of
Tailwind, a Pinterest
Marketing Developer
Partner
bit.ly/FreeMonthOfTailwind
For Tribes & Content Discovery -
melissa@tailwindapp.com