CDMC slide on How To Use Social Media Automation To Improve Your Marketing

1. How to Use
Social Media Automation
to Improve
Your Marketing

2. YOU ARE IN THE RIGHT
If you..
1. Struggle to manage an overwhelming
amount of tasks
2. Need a process that allows you to make a
bigger impact
3. Want a way to increase productivity,
efficiency and profits

3. Why Use
Social Media
Automation in
Your
Business?
“64% of all marketers
are spending 6 hours or more
per week on social media”.

4. “91% of the Most
Successful Users
Agree That
Marketing
Automation is
“Very Important”
to the Overall
Success of Their
Marketing
Strategies.”

5. Social Networks
We’re Focused on
TodayFacebook
Twitter
Pinterest
Instagram

6. GOOD
AUTOMATION
• Post content that you
believe your audience will
love
• Leverage evergreen
content to help drive
traffic to your site
• Save time (and take a
break!) by adding
automation to your
strategy
• Use tools that allow you
to login through your
accounts - Like Tailwind
and Post Planner!
BAD
AUTOMATION
• Never post content that
you haven’t already read
• Reposting the same
content over and over
and over again = SPAM
• Automating comments,
replies, @mentions, etc. =
SPAM
• Beware of tools that ask
for your username and
password - probably
breaking ToS!

7. Use Automation to
post at the ideal
time:
Know When Your Audience is Spending Time Online

8. Dive into the
Data
•Google Analytics
•Facebook Insights
•Twitter Analytics
•Tailwind Suggested Times
True Social metric

9. Automate
and Solve
your Time-
Zone
Problems
Stop walking up at all
hours of the night just to
get your post seen!

10. Automate a mix of a
content types
Automate a mix of content types and evenly space them out. Spice it
up!

11. Use the Right Tools
to Share Your
Content
Post Planner and Tailwind are fantastic tools for this.

12. Create the
Perfect Mix
of Content
Stop dragging and
dropping . Let the tool do
the heavy lifting for you.
Add in Content That’s Perfectly Spaced
Out (never post the same thing again back
to back)

13. 3 Keys to a Perfect
Social Media Post

14. Be Engaging
“Emoticons receive
33% more comments,
are shared 33% more
often, and are liked
57% more than
Facebook posts
without emoticons!”

15. Get Visual
“60% of brand posts
include photos, which
make up 80% of their
page’s total
engagement.”

16. Make it Findable
Use Hashtags!
“Tweets with
hashtags average
20% more
engagement than
those without.”

17. Automate Your Evergreen
Content
Evergreen Content never gets outdated and provides
value to your audience - no matter when you post it.

18. Evergreen
Content Should
be Shared
Frequently and
OFTEN!
Don’t let your great content
go to waste or get stale.
Keep it in front of a whole
new audience!

19. Schedule
Your Posts
Before You
Go on
Vacation (or
an event)
Your audience has sick
days or goes on vacation,
neither should your
content.

20. IFTTT
Set up Automation
between the
different Social
Media Networks
Set up automation between an action and a social
network. You can do this through IFTTT (If This Then
That).
Here are a few IFTTT recipes...

21. Share Your
Instagram
Photos on the
Other
Networks
1. Choose Instagram as the
trigger channel and “any new
photo” as the trigger.
2. The next step is to choose the
social network you want the
photo to publish to.
3. Make sure to specify whether
you want to upload a photo
from a URL or create a photo
post.

22. The IFTTT
Instagram to
Twitter Recipe

23. Curate Content
in
Spreadsheets
Use an IFTTT recipe to
save your favorite links to
a Google Spreadsheet for
future use.

24. Receive
Notifications About
Tweets That Mention
Your Business
• Set Twitter as the trigger channel
and “New Tweet From Search” as
the trigger.
• Configure your search by typing
in your brand or product name (or
whatever you want to track) in
quotation marks and “-“ your
Twitter handle
• Choose the action that will occur
when the recipe is triggered.
IFTTT

25. Add People to
Twitter Lists • Create the list on Twitter.
• Next, choose “Twitter” as the trigger
channel and “New Tweet From
Search” as the trigger.
• For the action channel, choose
“Twitter”, and choose “Add user to
list” as the action.

26. Share New Blog
Post on Social
Networks
If you are a blogger, you know
that promoting your blog post
on social media is a crucial
step.

27. Direct People
to Your Main
Twitter Account
• Set “Twitter” as the trigger
channel and “New tweet from
search” as the trigger.
• Configure the tweet to show
tweets that mention your other
accounts and don’t mention your
main one.
• For the action channel, choose
Twitter and for the action – “Post
a Tweet”.

28. Build a Twitter
List From a
Specific
Hashtag
• Create a Twitter list of people
who are talking about a
specific topic and using a
specific hashtag.

29. Save Tweets To
Google
Spreadsheets
• Search through the
archive.
• Make sure you don’t tweet
the same
• Save any memorable
tweets

30. Save the
Instagrams you
like in a Dropbox
folder
Any photo you like on
Instagram will
automatically
download to the folder
you specify in
Dropbox.

31. Schedule posts
within Google
Calendar
• For this you will need a
separate Google calendar.
• As soon as you have it set
up, add “#fbpages” to the
title of the event and write
the copy you want posted to
Facebook in the event
description.

32. Share your
Pinterest Pins
on other
networks
• Select “Pinterest” and
either “New Pin On Your
Board” or “You like a pin”
as the trigger.
• Choose whether you want
to post to Facebook,
Twitter, LinkedIn, etc. It
can even go to your
WordPress blog.

33. Automate your Social Media
Monitoring
• Mention
• Cyfe
• Rival IQ
and let them do the scouring work for
you!
Sign up for:

34. Listen to
What’s Said
About Your
Business
Respond and Engage in
Real-Time

35. Keep an eye
on what’s
working -
and what’s
not.
Use analytics to guide
your strategy.

36. Keep an Eye On Trending
Hashtags
Stay up to date on popular or trending hashtags and
incorporate them into timely posts.

37. Hop into
Conversation
s
• Monitor Trending (HOT!)
Hashtags
• Leverage Hashtags to
Find Your Audience
• Join Conversations in Your
Niche and Industry for
Additional Exposure

38. Automate
Your Content
Search
Process
find and plan trending
content in Post Planner!

39. Find Proven
Content for
Your Industry
or Niche
Search, Plan and Post Find

40. Automate Your Content
Search Process
You can also find relevant content for Pinterest through the Tailwind
Content Discovery feature. New cool tool called Tribes!

41. Tools to
Publish Blog
to Social
Media
NextScripts(SNAP)
IFTTT
OnlyWire
Social Media Auto Publish

42. Automate But Maintain a
Live Presence to Respond
The key to successful automation– interact, engage and be YOU!

43. Always Read
the Messages
You Schedule
Read the articles you're
sharing and make sure they
are relevant to your brand.

44. Add a Personal Touch to
Scheduled Messages
Add content around the content.

45. Be Human
Whether you're a small/local
company or big brand - be
personable and accessible.

46. Set Up
Notifications to
Monitor and
Manage Company
and Employee
Mentions
Know what is being said
about you and respond in
real-time.

47. Stay Up to-Date
With Important
Alerts
Use Google's "Me on the
Web" tool.

48. Don't Automate Everything
You can automate posts, comments, replies and even direct
messages. Don’t do it!

49. Never Automate
Direct
Messages or
Tweets in
Conversations
on Twitter
Although it may seem that
automatic direct messages or
automated tweets in
conversations can save a lot
of time, they hurt more than
they help.

50. Don’t Schedule Too
Far in Advance
Scheduling too far in advance makes it very easy to forget what
you’re sharing. By the time your content is shared, it may be out of
date.

51. While
Automating, Stay
Away From
Current Events
On the opposite end, be
ready to jump in and turn
off your automation if
there is a tragedy in the
news.

52. Don't Automate the Same
Content to Each Social Network
Each social network is different and deserves a different
approach.

53. Optimize each
post for the
different
platforms
We love the platforms for
their differences - pay
attention to what works
for each!

54. Never
Automate
Troubleshootin
g
If your customer is
experiencing problems
with your product, the
last thing they want is to
receive an automatic
response from a robot.

55. Don’t be a
robot. Have
empathy!
Listen and respond to your
users when they have
problems.
● TwitLonger when you
need more than 140
characters
● Jump on a screen share
using Join.me
● Use Facebook Live to
address concerns quickly
and to a broad audience

56. Remember to Use
Automation WISELY!
Automation can significantly boost engagement and efficiency,
but use it wisely.

57. How to Use
Automation to
Grow Your
Facebook
Page by 193%
Simply Measured Case
Study of Post Planner
Growth

58. www.beeingsocial.com
Contact no: 022 2515 1572