NudeFoody delivers delicious and well-balanced diet based on activity from fitness tracker created by professional nutritionist and fitness trainer.

3. Problem
⅓ of all US citizens suffer from obesity
⅔ of all US citizens dont have an opportunity to eat healthy during the working
day
● 9 out of 10 americans dont have the knowledge about healthy eating or dont
know what healthy diet should consist of
● increasing number of people who don’t cook

4. Solution
NudeFoody delivers delicious and well-balanced diet
based on activity from fitness tracker created by
professional nutritionist and fitness trainer.

5. NudeFoody

6. Dietary plan examples
● Boost brainpower
● Detox
● Weight loss
● Staying fit
● Sports diet
● Lactose-free diet
● Glutene-free diet
● Diet for seniors 65+
● Vegetarian diet
● Vegan diet
As well as: Healthy food plan for pregnants, healthy diet for children

7. NudeFoody principle
We dont give clients an opportunity to chose the meals, instead we offer the most
appropriate diet based on their aims

8. NudeFoody technology
Client only has to:
1. Fill in the form and choose his goal
2. Optionally consult one of our nutritionists
3. Every mornings recive meals for the whole day

9. NudeFoody technology
NudeFoody magic:
1) The algorithm chooses the right diet plan created by our nutritionist, according to the clients needs
2) Meal preparation according to the chosen program
3) All the meals are prepared according to the newest technologies:
● Sous Vide,
● Shock freezing
● High Pressure technology use
6) The meals are packed into the special packaging
7) In the mornings courier delivers the meals for the whole day to the client in a special thermo box
8) Heat & Eat in Minutes: Meals are delivered chilled with simple instructions to finish them off in the
microwave or oven in a few minutes.

10. NudeFoody APP

11. Business model
B2C:
● Personal diet delivery
● Small selling points in public spaces
● Corporate clients, cooperation with insurance companies
B2B:
● Franchise selling to the regions with full kitchen technolgies, recepies, CRM, etc.

12. Target audience
Target audience is the people who:
● Want to lose weight
● Want to eat healthy
● Want to boost brainpower
● Maintain their physical activity
● Own fitness trackers
● Are counting calories

13. Size of the market: Food and Beverages
● $1.7B eat out every day in US*
● U.S. consumers spend $6,130 a year on food
● Catering is a $55B industry
● $117 billions a year are spent on obesity treatment and healthcare
*http://finance.yahoo.com/news/america-s-best-restaurant-chains.html

14. Size of the market: Digital health service
● 75% of US adults already own a health
and fitness device
● 55.7 M Diet and fitness apps were used
in 2013
● By 2017, there will be 1.4 billion mobile
sensing health and fitness app
downloads globally
● 13 million wearable devices shipped in
2013

15. Competitors and other market players:
www.platejoy.com - healthy food delivery, but the client has to choose and cook by himself
www.munchery.com - simple meals
www.spoonrocket.com - meals on choice
www.chefler.com - healthy meals with no structure or dietary advice
http://www.sprig.com/ - delivery is limited, open hours of 11am-2pm or 5:30pm-9:30pm
https://gobble.com - delivering only dinners
http://www.zesty.com/ - delivers only meals that are served in restaurants
www.edamam.com - only dietary product list and recepies
The difference from competitors: only two companies cook by themselves, but none of them
stresses healthy diet, helps to lose weight or teaches healthy eating.

16. Team
Aleksejs Krumins (CEO) - HoReCa expert and entrepreneur with more than 5 years experience.
Co-founder of 2 restaurants. Experience in work with private investment. Good people management
skills, managing staff of 60 employees.
Maija Kitiasvilli (COO) - HoReCa professional with 9 year experience in this segment. Experience
in general management, finances, sales&marketing, operational and staff management. Diet and
nutrition consultant.
Vitalij Smirnovs – chef with 30 years experience and different world cuisine knowledge
Irina Horoshkejeva – barista with 7 years experience
Sergio Laskin - design
Dmitrijs Angelovskis - IOS programming

17. Current status
Detox program launch for clients – first cash flow generation

18. NudeFoody

19. Thank you!
aleksej.kruminsh@gmail.com
info@nudefoody.lv