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Perceptive Publishing?

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Perceptive Publishing?

  1. 1. Perceptive Media?Perceptive publishingIan Forrester| @cubicgarden | Senior “firestarter” Producer
  2. 2. Broadcasting vs the internet...http://www.flickr.com/photos/shaunn/3979899772/
  3. 3. Broadcasting goes to everyonehttp://www.flickr.com/photos/feuilllu/302001867/
  4. 4. Reach and public purposehttp://www.flickr.com/photos/steeljam/6479389045
  5. 5. Enchanting and engaging stories?http://www.flickr.com/photos/_lovenothing/2653876216
  6. 6. Best of broadcast + Best of internethttp://www.flickr.com/photos/gabrielap93/6205964186
  7. 7. Narrative: The classic ghost storyhttp://www.flickr.com/photos/smcgee/234278571
  8. 8. What happened?http://www.flickr.com/photos/87913776@N00/3241512841
  9. 9. Context, mood, location, time, attention...http://www.flickr.com/photos/rkeetch/2333189037/
  10. 10. The comedy conundrumhttp://www.flickr.com/photos/theeerin/
  11. 11. “Hello, insert location”http://www.flickr.com/photos/theeerin/4716840013
  12. 12. Not personalised, its customisedhttp://www.flickr.com/photos/theeerin/4716840013
  13. 13. Storytelling is about the variables
  14. 14. The state of the arthttp://www.flickr.com/photos/factoryjoe
  15. 15. iBookmark: locative texts and place-based authoring ...the potential of eBooks to extend forms of writing and storytelling has not been significantly explored... ...By setting context variables based on current and Past locations of the eBook reader and using these in the rule-based generation of text and illustrationshttp://dl.acm.org/citation.cfm?id=1520340.1520570&coll=ACM&dl=ACM&type=series&idx=SERIES260&part=series&WantType=Proceedings&title=CHI
  16. 16. iBookmark: locative texts and place-based authoringhttp://goo.gl/6h8g4
  17. 17. Scale is the name of the gamehttp://www.flickr.com/photos/thomashawk/2189615343
  18. 18. Delivering partial objectshttp://www.flickr.com/photos/doug88888/4551753154
  19. 19. Client side powered
  20. 20. The narrative never endshttp://www.cracked.com/blog/the-10-most-insulting-things-video-games-charged-money-for/http://www.bigredbarrel.com/2012/08/too-soon-too-late-whens-the-right-time-for-dlc/
  21. 21. Implicit actions influences the narrativehttp://www.flickr.com/photos/pjanvandaele/4034179415/
  22. 22. Media as wallpaperhttp://www.flickr.com/photos/chrisbartow/5835428673/
  23. 23. The attention economy “Wanting people to listen, you can’t just tap them on the shoulder anymore. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doehttp://www.themoviedb.org/account/LaTropa64Quote from New Line Cinema’s “Se7en”
  24. 24. Sometimes... just a tickle will dohttp://www.flickr.com/photos/d_lee/2394548742
  25. 25. Highly relevanthttp://www.imdb.com/title/tt0114369/Se7en – © 1995 - New Line Cinema
  26. 26. Media re-imaginedhttp://www.imdb.com/title/tt0259711/Vanilla Sky – © 2001 – Paramount Pictures
  27. 27. Narrative on railshttp://www.flickr.com/photos/ag2r/4437697015
  28. 28. Simpler that you can imaginehttps://trakt.tv/show/flashforwardFlash Forward – © 2009 – ABC
  29. 29. Perceptive media: Breaking out http://www.futurebroadcasts.com #perceptivemedia
  30. 30. Early feedback... Overall the audience was (slightly) positive about the experience. Several reasons were given, such as it was quirky, interesting, and because it used local references They were prepared to be engaged for longer because it was so unusual and different.
  31. 31. Thank You...Ian Forrester | @cubicgarden#perceptivemediahttp://www.futurebroadcasts.comhttp://groups.diigo.com/group/perceptivemedia

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