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Brabant2018 tech/social trends

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Presentation on tech/social driven trends and hypes for Brabant2018. Brabant2018 is the semi-gov organisation to promote the Dutch province of Brabant as the 2018 European Capital of Culture.

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Brabant2018 tech/social trends

  1. 1. World2018 Polle de Maagt for Brabant2018 | 5 mei 2009
  2. 2. Trends and media Netherlands | cafedelmarketing.com European youth trends Ghent, Belgium | trendwolves.com Photo: Filip Bunkens
  3. 3. 15Cities throughout Europe And the youngsters in them 25000+ Youngsters On a regular basis 1000+ Industry experts DJ’s, fashion experts, managers, marketeers, trendwatchers
  4. 4. horizons Photo: Gijsbregt Brouwer
  5. 5. horizons 2 years Photo: Gijsbregt Brouwer
  6. 6. horizons 5 years 2 years Photo: Gijsbregt Brouwer
  7. 7. horizons 10 years 5 years 2 years Photo: Gijsbregt Brouwer
  8. 8. New medieval times Things weren’t so bad after all ... Extremely smart systems Datamining Personalisation Let’s get personal Vireality Where the virtual and reality meet. Social commodity Device commodity, internet commodity, social commodity Product + service Only way to save brands? New currencies Can I pay you in whuffie?
  9. 9. New medieval times Things weren’t so bad after all ... Extremely smart systems Datamining Personalisation Let’s get personal Vireality Where the virtual and reality meet. Social commodity Device commodity, internet commodity, social commodity Product + service Only way to save brands? New currencies Can I pay you in whuffie?
  10. 10. Network society We’re connected Photo: tomlobo (via Flickr)
  11. 11. Micro celebrities Nalden.net
  12. 12. Mixing private and working life Boulangerie Photo: cameo.kaisler (via Flickr)
  13. 13. New medieval times Things weren’t so bad after all ... Extremely smart systems Datamining Personalisation Let’s get personal Vireality Where the virtual and reality meet. Social commodity Device commodity, internet commodity, social commodity Product + service Only way to save brands? New currencies Can I pay you in whuffie?
  14. 14. Flu trends Based on search keywords
  15. 15. Digital concerts Tag music Re-experience concerts Watch live User-generated registrations Photo: srhbth (via Flickr)
  16. 16. New ways of contact Hellomynameise.com Photo: Hello my name is E
  17. 17. New medieval times Things weren’t so bad after all ... Extremely smart systems Datamining Personalisation Let’s get personal Vireality Where the virtual and reality meet. Social commodity Device commodity, internet commodity, social commodity Product + service Only way to save brands? New currencies Can I pay you in whuffie?
  18. 18. Photo: Eric Lafforgue (via Flickr)
  19. 19. @vincente: @vfwebrelations call me. I’m in a car now. Consumer-to-consumer Brand interactions
  20. 20. Paradox of choice Personal agents Photo: Unknown
  21. 21. New medieval times Things weren’t so bad after all ... Extremely smart systems Datamining Personalisation Let’s get personal Vireality Where the virtual and reality meet. Social commodity Device commodity, internet commodity, social commodity Product + service Only way to save brands? New currencies Can I pay you in whuffie?
  22. 22. not.
  23. 23. Photo: larsz (via Flickr)
  24. 24. Where is the nearest ATM? Augmented reality | SPRX for ING. Photo: Maarten Lens-Fitzgerald for SPRX
  25. 25. New medieval times Things weren’t so bad after all ... Extremely smart systems Datamining Personalisation Let’s get personal Vireality Where the virtual and reality meet. Social commodity Device commodity, internet commodity, social commodity Product + service Only way to save brands? New currencies Can I pay you in whuffie?
  26. 26. Device = commodity STEP 1: More phones than people Photo: Jaap O. (via Flickr)
  27. 27. Super-easy connecting Hellomynameise.com Connection = commodity STEP 2: Connected everywhere, anytime Photo: rd01 (via Flickr)
  28. 28. STEP 3: Social = commodity Your friends everywhere Photo: Filip Bunkens
  29. 29. Super-easy connecting Hellomynameise.com Photo: Renato Valdes Olmos for Hellomynameise
  30. 30. New medieval times Things weren’t so bad after all ... Extremely smart systems Datamining Personalisation Let’s get personal Vireality Where the virtual and reality meet. Social commodity Device commodity, internet commodity, social commodity Product + service Only way to save brands? New currencies Can I pay you in whuffie?
  31. 31. iPhone/iPod + iTunes Music and apps as a service Photo: Tanais (via Flickr)
  32. 32. New medieval times Things weren’t so bad after all ... Extremely smart systems Datamining Personalisation Let’s get personal Vireality Where the virtual and reality meet. Social commodity Device commodity, internet commodity, social commodity Product + service Only way to save brands? New currencies Can I pay you in whuffie?
  33. 33. Whuffie Kudos Diggs Egoboo Linden dollars Brownie points Karma
  34. 34. Different people, different prices Futureshop (Nissanoff) Photo: Marco Ophof (via Flickr)
  35. 35. Second-hand economy Futureshop (Nissanoff) Photo: toolmantim (via Flickr)
  36. 36. New medieval times Things weren’t so bad after all ... Extremely smart systems Datamining Personalisation Let’s get personal Vireality Where the virtual and reality meet. Social commodity Device commodity, internet commodity, social commodity Product + service Only way to save brands? New currencies Can I pay you in whuffie?

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