"Do stuff worth sharing. Small steps to social media success. " for Social Media Class Baarn

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Social media isn't about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier.

This presentation is about the small business in your neighbourhood that actually make that difference.

Thanks again Peter Wiegman and the rest of the team for having me!

Published in: Business, Technology
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"Do stuff worth sharing. Small steps to social media success. " for Social Media Class Baarn

  1. 1. Polle de Maagt @polledemaagt Do stuff worth sharing. Small steps to social media success. by @polledemaagt for Social Media Class Baarn
  2. 2. Polle de Maagt @polledemaagt Yep. I know I look like 18. But I’m actually 29. Most old people tell me I will be happy with them when I’m 50. I doubt that. I sooooo love Blackberry ... ... but recently switched to iPhone (it’s not you, it’s me). Polle de Maagt. The reason to move to Gent The love of my life. What better Changing companies to be reason is there?! more about acts, less about ads.
  3. 3. Polle de Maagt @polledemaagt I worked for companies like Currently, I do long term digital (and social) strategy for Consultant Retailer Global NL NL/Global Global
  4. 4. Polle de Maagt @polledemaagt Sorry, I only have 20 minutes. More questions? Ask me afterwards or send me an email at polle@polledemaagt.com
  5. 5. Polle de Maagt @polledemaagt Three things I want to talk about today. Build upon your unused potential. Social is about people. Do stuff worth sharing.Don’t do things that aren’t natural to you. Do Social isn’t so much about technology, it is Don’t over-share, do stuff that is worth small experiments and see what works. about how you can build a better talking about. relationship.
  6. 6. Polle de Maagt @polledemaagt The Twitter case for physicians. My physician in Merelbeke (Gent, Belgium), Karim De Boever, uses Twitter. To express his ideas, to show the photos he makes but above all, to stay in contact with his clients. It gives a personal touch to the client- physician interactions but, above all, it makes his clients happier.A closed account Physicians walk athin line when they Direct messages engage via social Direct messages are media. Their oath, a great way to keepbut in general, client a pulse on clients. privacy, restricts their possibilities. Effect? It is a well-known fact that the more time a doctor spends with his patients, the happier (and healthier!) they are.
  7. 7. Polle de Maagt @polledemaagt ] Owner Eduardo asks every client to leave a testimonial. At tripadvisor.com, the main source for tourists to find a hotel or B&B. Bed & Breakfast with social media impact. The result? Il Giglio d’Oro was the no 1 B&B in Italy and no 7 in Europe.
  8. 8. Polle de Maagt @polledemaagt Social media in Zeyn restaurant. Work with what you have. Experiment. ‘Forced’ kindness. Check the material you’re working with. Find the things that don’t work. Test your Changing a company to be more about hunches. social isn’t always easy.
  9. 9. Polle de Maagt @polledemaagt My niece Marilien.She is finding the 10.000 ways that don’t work. Stumbles and falls. And gets up again. And this is one of them. Feeding fluffy mini- Bumba’s ... #fail. Find the 10.000 ways that don’t work.
  10. 10. Polle de Maagt @polledemaagt Three things I want to talk about today. Build upon your unused potential. Social is about people. Do stuff worth sharing.Don’t do things that aren’t natural to you. Do Social isn’t so much about technology, it is Don’t over-share, do stuff that is worth small experiments and see what works. about how you can build a better talking about. relationship.
  11. 11. Polle de Maagt @polledemaagt Daniel Termont. A genuinely awesome guy. He personally answers all emails he gets. Approximately 250 a day. Challenging Gent’s mayor.
  12. 12. Polle de Maagt @polledemaagt Would this work? Would this make a difference in their tips? For me, it all started with this bill. Yep. I should treat my nails better.
  13. 13. Polle de Maagt @polledemaagt Three things I want to talk about today. Build upon your unused potential. Social is about people. Do stuff worth sharing.Don’t do things that aren’t natural to you. Do Social isn’t so much about technology, it is Don’t over-share, do stuff that is worth small experiments and see what works. about how you can build a better talking about. relationship.
  14. 14. Polle de Maagt @polledemaagt
  15. 15. Polle de Maagt @polledemaagt Packaging to wow customers.MOO is a pretty remarkable online print company. With eye for detail. Even their packaging is worth sharing, making for at least two photo-opportunities, even before actually seeing the print you ordered. Yay! A simple sticker on the outside of the box already sets the tone. A wow, before evening opening the box. A package worth talking about Business cards in a jewelry-style box. Instagram-bait The packaging is so remarkable that it’s just designed to end up on the Instagram-, Twitter- or Facebookwebs.
  16. 16. Polle de Maagt @polledemaagt Stimulate to share with friends Give current customers a Free for friends reason to share MOO with Facilitate your currenttheir friends: an affiliate link. customers. Help them to help their friends try MOO by offering them free shipping. Drive recurring sales A 10% discount on your next pack. MOO’s smart advocacy kit. MOO is a pretty remarkable online print company. Every time you order, they have a smart combination of tactics to drive recurring sales, drive advocacy and facilitate recommendations.
  17. 17. Polle de Maagt @polledemaagt Offline and online [text what is spotify and why this is smart] Waarom dit een slimme case is: in de normale stream laten ze op basis van de open graph (fb vrienden) zien dat je hen ook kan uitnodigen Skip dessert, the responsible wayNext time you skip dessert, donate your dessert to charity. At Amsterdam-based Brikx, on the menu, there’s an option to skip dessert and donate €1,- to Boemerang, an organisation that helps handicapped children.
  18. 18. Polle de Maagt @polledemaagt You can forget most of the things I said today. But please, remember 3 things.
  19. 19. Polle de Maagt @polledemaagt Three things to remember. Build upon your unused potential. Social is about people. Do stuff worth sharing.Don’t do things that aren’t natural to you. Do Social isn’t so much about technology, it is Don’t over-share, do stuff that is worth small experiments and see what works. about how you can build a better talking about. relationship.
  20. 20. Polle de Maagt @polledemaagt 48 Help me change companies. Act yourself. Every little act is a step closer to leveraging unused potential. Every act is a little less ads. Do something in the next 48 hours that actually makes your company or your clients more customer connected.

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