"Cultural Awareness" will help work globally, save your marriage and get deliveries on time.
This talk refers "culture codes" and the eponymous book by Clotaire Rapaille, as well as Samuel Huntington's "Clash of Civilizations" world model.
4. An
Indian
friend
told
me
how
surprised
he
was
when
he
used
a
restroom
for
the
first
5me
in
the
US
5. He
was
very
surprised
because
he
could
not
find
the
water
hose
he
was
used
to.
“But
where
is
the
water?”
6. Thinking
of
it:
imagine
you
step
onto
something
nasty…
would
you
trust
toilet
paper
to
clean
your
shoes?
Maybe
we
are
just
used
to
something
ineffec5ve.
7. THE
WAY
WE
DO
THINGS
IS
JUST
ONE
WAY
AND
NOT
ALWAYS
THE
BEST.
8. How
“social
smart”
was
this
guy?
I
realized
over
the
years
that
there
is
no
such
thing
as
all-‐purpose
“smart”.
There
are
various
forms
of
intelligence.
9. Forms
of
Intelligence?
• Classics
– IQ
– EQ
– SI
• Add-‐ons
– Ar5s5c
– Kinesthe5c
– Spiritual
I
would
add
to
the
list
“Cultural
Intelligence”
10. Howard
Gardner,
1983
“It’s not how smart you are, it’s how you are smart”
– Howard Gardner
Here
is
another
model
12. My
friend
Nikolaj
was
a
royal
guard
and
soldier,
definitely
not
the
academic
type.
He
has
incredible
kinesthe5c
and
social
intelligence.
I
did
not.
13. Thanks
to
him
I
made
some
progress…
and
opened
my
eyes
14. I
spent
most
of
my
working
life
(11
years)
overseas,
especially
in
Japan,
China,
South
Korea
and
USA.
My
cultural
DNA
has
become
rather
complex.
13 years abroad – my cultural DNA!
I
lived
in
8
countries
and
got
exposed
to
various
cultural
differences
15. I
spent
most
of
my
working
life
(11
years)
overseas,
especially
in
Japan,
China,
South
Korea
and
USA.
My
cultural
DNA
has
become
rather
complex.
Trans-Religion!
I
also
got
exposed
to
several
religions
16. I
spent
most
of
my
working
life
(11
years)
overseas,
especially
in
Japan,
China,
South
Korea
and
USA.
My
cultural
DNA
has
become
rather
complex.
Trans-Class!
Working Class Bourgeois
My
social
background
is
also
a
mix
19. Can
you
speak
more
than
1
language?
2?
3?
2
languages
=
bilingual,
3
languages
=
trilingual,
1
language?
Guess
:-‐)
20. 1.
ALARM
2.
RESISTANCE
3.
EXHAUSTION
DEATH
4.
RESTORATION
OF
HOMEOSTASIS
HOMEOSTASIS
4.
RESTORATION
OF
HOMEOSTASIS
HOMEOSTASIS
I
spent
most
of
my
working
life
(11
years)
overseas,
especially
in
Japan,
China,
South
Korea
and
USA.
My
cultural
DNA
has
become
rather
complex.
This
is
a
typical
response
curve
to
stress.
It
also
applies
to
culture
shocks
21. 1.
ALARM
2.
RESISTANCE
3.
EXHAUSTION
DEATH
HOMEOSTASIS
HOMEOSTASIS
4.
RESTORATION
OF
HOMEOSTASIS
4.
RESTORATION
OF
HOMEOSTASIS
Luckily
it
rarely
leads
to
death.
22. Symptoms
of
Culture
Shock
• Utopian
ideas
on
other
culture
• Refusal
to
learn
the
language
• Concerns
about
water
&
food
• Concerns
about
being
robbed/cheated
• Irritability
&
complaints
• Staying
indoors
• Fear
of
touching
local
people
List
of
symptoms
for
self-‐diagnosis
23. THE WEST! THE REST!
When
I
grew
up
I
thought
the
world
was
like
that
26. Source:
Carroll
Quigley,
The
Evolu5on
of
Civiliza5ons:
An
Introduc5on
to
Historical
Analysis,
1979
Looking
at
civiliza5ons,
I
realized
I
knew
only
“Western”
28. Western
Culture?
• Ancient
Greece
/
Rome
• ChrisQanizaQon
(Jesus
from
Nazareth,
in
today’s
Israel)
• Renaissance
• European
empires
• Experiments
with
enlightenment,
naturalism,
roman5cism,
science,
democracy,
socialism
Describing
“culture”
is
very
hard.
Here
is
one
way.
29. To
understand
real
mo5ves,
ask:
“What
do
you
mean?”
This
is
the
most
important
ques5on
to
ask
36. What
are
the
assump5ons
behind
the
word
“Contract”?
Words
are
treacherous:
what
is
implied
by
“contract”
can
vary
widely
(number
of
pages,
lawyers,
handshake?)
37. • USA
“It
works”
• Japan
“It’s
perfect”
• Korea
“It’s
new”
• China
“It
gives
me
status”
Source:
Clotaire
Rapaille,
Jean
K.
Min,
Benjamin
Joffe
38. Other
Important
Cases
Appointment
Friendship
Marriage
Contract
Da5ng
Fun
Beker
know
what
those
mean
in
the
mind
of
your
counterpart
before
moving
further
on!
39. QUIZ
WITH
NO
PRIZE!
• Answer
this
quiz
and
I’ll
tell
you
my
experience
of
those
situa5ons.
1. At
what
5me
do
you
show
up
for
a
home
party
at
8pm
in
France?
2. When
is
the
cut-‐off
5me
to
call
friends
in
Korea?
3. Is
love
above
all
to
marry
in
Japan?
4. How
omen
will
you
check
a
contract
amer
it’s
signed
in
China?
5. Who
pays
the
bill
for
a
date
in
the
US?
6. What
is
“Fun
to
do”
with
friends
in
Malaysia?
40. For
instance,
in
Japan…
“It
is
a
bit
difficult…”
ちょっと難しい。。。
…generally
means
no
41. PROBLEMS
1. Learning
languages
takes
ages
2. We
can’t
trust
words!
TRUST
DON’T
TRUST
42. Luckily…
WARNING:
ONLY
FOR
FEELINGS
&
ATTITUDE
Source:
Albert
Mehrabian,
"Decoding
of
Inconsistent
Communica5ons”,
1967
You
hear
this
a
lot,
but
very
few
checked
the
source.
It
only
applies
to
communica5ng
EMOTIONS.
43. My
Interests
Touch
Silence
Humor
Those
3
things
tell
a
lot
about
cultures
50. Unfortunately…
FRANCE
JAPAN
KOREA
CHINA
My
gree5ngs
got
all
mixed
up
from
living
in
low-‐
touch
countries
with
different
gree5ng
styles.
51. High
Touch
vs.
Low
Touch
(Sidney
Jourard,
1966)
An
interes5ng
study
on
touch.
52. High
Touch
vs.
Low
Touch
• USA
2x
/
30
min.
• France
110x
/
30
min.
Source:
Touch
Study
by
Sidney
Jourard,
1966
Observing
couples
at
cafes
for
30
minutes
and
coun5ng
touches
53. Benefits
(?)
• High-‐touch
>
Low
violence?
• Low-‐touch
>
More
violence?
• (Birthrate?)
Are
fist
bumps
enough?
Possibly
consequences
of
high-‐touch
cultures
55. Touch
Zones
Source:
Touch
Study
by
Mark
Tomita,
2008
Males
among
Males
Females
with
Males
Green
=
ok,
yellow
=
it
depends,
red
=
no-‐no.
Females
can
touch
males
(almost)
everywhere!
Males
barely
touch
each
other.
63. In
Japan
Silence
Can
Express…
1. Surprise
2. Agreement
&
Disagreement
3. Embarrassment
4. Defiance
5. Femininity
6. Deference
7. Effec5ve
wordless
communica5on
NOW
GO
FIGURE
IT
OUT
J
65. Mapping
Cultural
Values
1. Money
/
Career
/
Financial
Success
2. Family
3. Society
/
Social
Link
4. “Culture”
/
Knowledge
5. Spirituality
This
is
a
model
I
am
working
on
66. 0
1
2
3
MONEY
FAMILY
SOCIAL
LINK
CULTURE
SPIRITUALITY
Tenta5ve
Mapping
(France)
Note:
This
is
a
personal
view
–
I
am
as
biased
as
the
next
guy!
67. Compa5bility
&
Culture
Clashes
• France
/
USA
• Korea
/
Japan
• USA
/
China
• Score
your
country!
68. Other
(poten5ally)
Interes5ng
Mapping
Comfort
with
/
Importance
of
Eye
Contact
Smile
Group
Nudity
Not
enough
material
quite
yet…
Death
75. Understand
the
differences
when
• Dealing
with
problems
• Defini5on
&
percep5on
of
failure
• Defini5on
&
percep5on
of
competence
• Asking
for
help
• Percep5on
of
authority
76. Keep
an
open
mind!
1. Respect
silence
2. Listen
3. Reformulate
4. Confirm