Is SoloMo King?              @benjaminjoffe
Hello! My name is @benjaminjoffe
@benjaminjoffe• In “Asia” since 2000 (JP, KR, CN, SG, MY)• Researcher & Consultant (+8*)• Angel investor (Cmune, MyGengo)•...
Questions!
Quiz!How SoLoMo are you?
Social  Local  MobileGamification
Gamification      =User Journey
Topics• Visual feasts• Emotional communication• Planning the future• Blending online & offline
Visual Feasts
InstagramIts a free, fun, and simple way to     make and share gorgeous      photos on your iPhone.
Please use• Why not Flickr or Picasa?• Why not Facebook or Twitter?
Money?• Still unclear.
PinterestPinterest is a Virtual PinboardPeople use it to plan weddings,  decorate their homes, andorganize their favorite ...
Please use• Why not Flickr or Picasa?• Why not Facebook or Twitter?
Money?• Lead generation for e-commerce
Emotional Communication
PathPath is the smart journal thathelps you share life with the         ones you love
Please use• Why not Facebook or Twitter?
Money?• Still unclear.
Dailymus.esA simple and fun Q&A app for    you and your friends.Ask your friends the questions youve always wanted to ask.
Please use• Why not Facebook or Twitter?• Why not Quora or other Q&A service?
Money?• Still unclear.
Planning the Future
PlancastDiscover what your friends are   doing in the coming days,     weeks, and months!Share your own plans and never  m...
Please use• Why not Facebook Events?• Why not Eventbrite / Amiando?
Money?• Ran out.
Found  Going somewhere cool this weekend and want to share it  with your friends? Want to know where your friends aregoing...
Please use• Why not Facebook Events?• Why not Eventbrite / Amiando / Plancast?
Money?• Ran out.
Blending Online & Offline
BlendrMake new friends nearby with          Blendr.Blendr is a location-based socialnetwork that uses your mobiledevice’s ...
Please use• Why not FourSquare?• How to trust a stranger?
Money?• Advertisement.
TaskRabbit Get oodles of stuff done with  the TaskRabbit iPhone App!    Goodwill drop-offs, IKEAfurniture assembly, grocer...
Please use• Why trust strangers?
Money?• Revenue share on tasks.
Zaarly Zaarly is the new way to buywhat you want or make money,      safely and securely.
Please use• Why trust strangers?
Money?• Revenue share on trades.
UberEVERYONES PRIVATE DRIVER  Uber is an on-demand requesttool for a private driver. Request from anywhere, convenient and...
Please use• Why not taxis?• How to trust a stranger?
Money?• Revenue share on rides.
Psychological & Social Design
Breaking Down “Social”• Content: what is being shared• Relationships: shared with whom?  who do I receive content from?• E...
Analyzing Pinterest• Non-sexual porn: design, pretty things• Aspirational• Users are fantasizing on Pinterest
Analyzing Instagram• Makes your photos look awesome• Your content look better, you look cooler
Challenges• What do you do so much better?• What are the psychological drivers?• Find your niche communities
Live case: DayDeed• “One good deed a day”• Help friends. Feel awesome.
Design is how it works• “I understand what it’s for”• “I can do something right away”• Less features• Feeling good
Possible Tribes• Tech entrepreneurs• “Sharists”• Frequent travelers
Evolution• Informative• Functional• Social• Emotional• Reputational
Thanks!@benjaminjoffe
The Judgment of Solomon• Once two women claimed to be the mother  of the same child.• King Solomon ordered that the child ...
The Judgment of Solomon• The false mother agreed, the true mother said NO!• King Solomon ordered the child to be given  to...
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Is SoLoMo King

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Review of interesting Social-Local-Mobile services, with ideas on top. Talk given at KR8V.Asia in February 2012 in Singapore, Kuala Lumpur, Jakarta and Manila.

Is SoLoMo King

  1. 1. Is SoloMo King? @benjaminjoffe
  2. 2. Hello! My name is @benjaminjoffe
  3. 3. @benjaminjoffe• In “Asia” since 2000 (JP, KR, CN, SG, MY)• Researcher & Consultant (+8*)• Angel investor (Cmune, MyGengo)• MobileMonday Beijing Founder (40 events)• Mentor in 5 startup accelerators• DayDeed.com since 2011
  4. 4. Questions!
  5. 5. Quiz!How SoLoMo are you?
  6. 6. Social Local MobileGamification
  7. 7. Gamification =User Journey
  8. 8. Topics• Visual feasts• Emotional communication• Planning the future• Blending online & offline
  9. 9. Visual Feasts
  10. 10. InstagramIts a free, fun, and simple way to make and share gorgeous photos on your iPhone.
  11. 11. Please use• Why not Flickr or Picasa?• Why not Facebook or Twitter?
  12. 12. Money?• Still unclear.
  13. 13. PinterestPinterest is a Virtual PinboardPeople use it to plan weddings, decorate their homes, andorganize their favorite recipes
  14. 14. Please use• Why not Flickr or Picasa?• Why not Facebook or Twitter?
  15. 15. Money?• Lead generation for e-commerce
  16. 16. Emotional Communication
  17. 17. PathPath is the smart journal thathelps you share life with the ones you love
  18. 18. Please use• Why not Facebook or Twitter?
  19. 19. Money?• Still unclear.
  20. 20. Dailymus.esA simple and fun Q&A app for you and your friends.Ask your friends the questions youve always wanted to ask.
  21. 21. Please use• Why not Facebook or Twitter?• Why not Quora or other Q&A service?
  22. 22. Money?• Still unclear.
  23. 23. Planning the Future
  24. 24. PlancastDiscover what your friends are doing in the coming days, weeks, and months!Share your own plans and never miss out on a get-together again.
  25. 25. Please use• Why not Facebook Events?• Why not Eventbrite / Amiando?
  26. 26. Money?• Ran out.
  27. 27. Found Going somewhere cool this weekend and want to share it with your friends? Want to know where your friends aregoing so you can find and meet them easily? How about discovering happenings near you so you can join in, have fun, and meet new people?!
  28. 28. Please use• Why not Facebook Events?• Why not Eventbrite / Amiando / Plancast?
  29. 29. Money?• Ran out.
  30. 30. Blending Online & Offline
  31. 31. BlendrMake new friends nearby with Blendr.Blendr is a location-based socialnetwork that uses your mobiledevice’s location based services(LBS) to help you discover new people around you.
  32. 32. Please use• Why not FourSquare?• How to trust a stranger?
  33. 33. Money?• Advertisement.
  34. 34. TaskRabbit Get oodles of stuff done with the TaskRabbit iPhone App! Goodwill drop-offs, IKEAfurniture assembly, grocery runs, yard work, house cleaning, and deliveries are no match for our TaskRabbits.
  35. 35. Please use• Why trust strangers?
  36. 36. Money?• Revenue share on tasks.
  37. 37. Zaarly Zaarly is the new way to buywhat you want or make money, safely and securely.
  38. 38. Please use• Why trust strangers?
  39. 39. Money?• Revenue share on trades.
  40. 40. UberEVERYONES PRIVATE DRIVER Uber is an on-demand requesttool for a private driver. Request from anywhere, convenient and stylish rides, with a hassle free (no cash) payment system.
  41. 41. Please use• Why not taxis?• How to trust a stranger?
  42. 42. Money?• Revenue share on rides.
  43. 43. Psychological & Social Design
  44. 44. Breaking Down “Social”• Content: what is being shared• Relationships: shared with whom? who do I receive content from?• Experience: how does it work (UX, mobile)
  45. 45. Analyzing Pinterest• Non-sexual porn: design, pretty things• Aspirational• Users are fantasizing on Pinterest
  46. 46. Analyzing Instagram• Makes your photos look awesome• Your content look better, you look cooler
  47. 47. Challenges• What do you do so much better?• What are the psychological drivers?• Find your niche communities
  48. 48. Live case: DayDeed• “One good deed a day”• Help friends. Feel awesome.
  49. 49. Design is how it works• “I understand what it’s for”• “I can do something right away”• Less features• Feeling good
  50. 50. Possible Tribes• Tech entrepreneurs• “Sharists”• Frequent travelers
  51. 51. Evolution• Informative• Functional• Social• Emotional• Reputational
  52. 52. Thanks!@benjaminjoffe
  53. 53. The Judgment of Solomon• Once two women claimed to be the mother of the same child.• King Solomon ordered that the child should be divided between them.
  54. 54. The Judgment of Solomon• The false mother agreed, the true mother said NO!• King Solomon ordered the child to be given to the true mother.

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