Pecha KuchaNight Singapore!Building Startups LIKE A BOSS@benjaminjoffe!
Deﬁning Startups LIKE A BOSS Temporary organization! designed to search for a!repeatable and scalable business model.!
Everyone things it is a bad idea! Rocking it! LIKE A BOSS You think it’s the greatest thing ever! People try to change your vision! You have co-founders! No paycheck! Long hours with no direct return!Ideas Credits > h-p://www.jeﬀgothelf.com/blog/rock-‐bands-‐and-‐startups
Free pizza and beer! Cool Parties! You’re a boss!Living the Dream! Dress casual!LIKE A BOSS
Alpha, beta…!Angels! Talking Startup! VCs! LIKE A BOSS Accelerators! TechCrunch!
Lean!MVP! Talking Startup! LIKE A BOSS Pivot! Traction!
I’m a BOSSMentoring ataccelerators! Fairly lean! …and on TechCrunch!! Angel investments!
Style yourself! Rockstar!LIKE A BOSS Ninja! Guru! Growth Hacker (?!)!
Find your Passion! LIKE A BOSSJust go for the ﬁrst love.!
Steal ideas!LIKE A BOSS Thomas Edison! “The Boss” Even Thomas Edison – who gave ideas their (terrible) symbol – was not the ﬁrst nor the only working on it.!
Have more Ideas! Come upLIKE A BOSS with 10 ideas a day…! …and throw them away!! “I write one page of masterpiece to 99 pages of shit”! Hemingway! Ernest Hemingway! Writing Guru
"I have just solvedthe problem of the Hype it up!subdivision of theelectric light.”! LIKE A BOSS “When Im through, only the rich will be able to afford candles.”!“Lai dat.”!! Stock of gas companies! Thomas Edison! Boss! (ﬁnally ready after 2.5 years)!
Pivot! LIKE A BOFirst idea is not working out? Adjust concept, revenue model, target market, etc.!
First Startup!Pivots! 2007! !“3D collaboration”! LIKE A BOSS 2008! !5 prototypes! 2009 1 game!
Business! 2010! !Clean up everything! 2011! !Investment from Skype Founder! 2012! !1M Likes! Get 1M Likes!LIKE A BOSS
• Helping people help others!!• “Social Craigslist”!• No noise, all signal!BRILLIANT! Second Startup!LIKE A BOSS
Fight! LIKE A BOSS Before launching, I found many had failed. Afterlaunching, I found others still trying, all struggling to ﬁnd a market!
What for Who? • Early adopters? • No clear problem Content • Don’t make them think • Charming content Scrap Features!LIKE A BOSS I tried and ﬁx the service by clarifying the value proposition, identify possible early adopters, and making usage as simple as possible.!
Mentoring!LIKE A BOSSI went to mentor at the 500 Startups accelerator, and found many companies having clear value propositions and doing “lean”.!
Idea source > h-p://grasshopperherder.com/taxonomy-‐of-‐the-‐lean-‐startup-‐anG-‐pivot/ Friends & Family Pivot! LIKE A BOSS If everything fails, there is always a possibility for aﬁnal pivot for saving face: the Friends & Family Pivot!!