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Presentation on Twitter and Twitter-related tools for Journalists gathered at the Cambridge Innovation Center prior to ONA 2011.

News & Politics Technology Economy & Finance

New in Journalism Stuff you NEED TO KNOW Laura Fitton @pistachio

Laura @Pistachio Fitton “Excited & geeky about where all this leads!" Twitter for Dummies 83,000 Twitter Readers oneforty.com 4,000+ apps @pistachio Founder

“by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead” -Seth Godin, Tribes

Influence (was) Attract attention to yourself

Influence (is) Provide attention & value to others

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As marketing shifts from advertising and outbound efforts to inbound efforts based on service, we're fast learning that self-centered-growth is expensive, laborious, and unsustainable. In her INBOUND 2014 Inbound Experts talk, Laura Fitton shows how to combine influence, relationships and customer centricity to achieve organic, sustainable, accelerating growth. Serve others. Tell stories. Move the center 1. Influence: - Attract & Serve - 5 Quick tips 2. Relationships: - Nurture and develop - Tell your story through the stories of others 3. Customer Centric Growth - Put the customer in the center of everything - Only connect

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