Customer Acquisition GROWTalks
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This document discusses using inbound marketing to acquire customers. It emphasizes creating useful content to attract potential customers when they are ready to buy, rather than interrupting them with push marketing. The document outlines building digital relationships through content before closing a sale. It provides a marketing campaign structure that analyzes opportunities, creates an offer and landing pages, nurtures leads, promotes through email, blogging and social media, then analyzes results to improve the next campaign.
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Customer Acquisition GROWTalks
- 1. Customer Ā Acquisi.on Ā via Ā Inbound Ā Marke/ng Ā Ā Inbound marketing is a fundamental Ā shi5 Ā Ā in how we relate to potential customers
- 2. ā If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COM Image Credit: RangerRick!
- 3. hunt Photo Ā of Ā hun.ng Ā #inbound12 Ā
- 4. sow and gather. Photo Ā of Ā agriculture Ā #inbound12 Ā
- 5. Ā Make marketing people Ā love Ā
- 7. START ATTRACTING consumers through relevant, useful, easy-to- find content when they need it.
- 8. PULL EARNED OWN ATTRACT ASSET VS. PUSH Email PAID RENT INTERRUPT INVENTORY 8
- 10. Readiness to buyā¦ START RESPONDING to how they make decisions.
- 11. Image Credit:! Nisha A! ā Marketers need to build digital relationships and reputation before closing a sale. CHRIS BROGAN KEYNOTE SPEAKER FOUNDER, NEW MARKETING LABS
- 12. ! ā ! ! By publishing ! ! ! content that shows ! ! ! buyers you ! ! ! understand their ! ! ! problems and can ! ! ! show them how to ! ! ! solve them, you build ! ! ! credibility. ! ! ! ALBEE ! ! ! ARDATH ! AUTHOR OF EMARKETING STRATEGIES ! ! FOR THE COMPLEX SALE ! ! ! ! ! ! ! ! ! ! !
- 13. Marke&ng Ā Campaign Ā Structure Ā Oļ¬er Ā LP Ā + Ā Analyze Ā CTA Ā Social Ā Ā LN Ā Blog Ā Email Ā
- 14. Oļ¬er Ā Iden&fy Ā Conversion Ā Opportuni&es Ā and Ā Make Ā New Ā Oļ¬er. Ā LP Ā + Ā Build Ā Landing Ā Page, Ā Call Ā To Ā Ac&on Ā and Ā Thank Ā You Ā Page Ā to Ā adver&se Ā the Ā oļ¬er. Ā CTA Ā LN Ā AGach Ā Lead Ā Nurturing Ā Campaign Ā to Ā the Ā Oļ¬er. Ā Email Ā Build Ā Targeted Ā List Ā and Ā Email Ā Exis&ng Ā Contacts Ā the Ā new Ā oļ¬er. Ā Ā Blog Ā Write Ā blog Ā ar&cles Ā around Ā the Ā topic Ā of Ā the Ā oļ¬er Ā to Ā promote Ā on Ā website. Ā Promote Ā Schedule Ā social Ā media Ā promo&ons Ā of Ā landing Ā page Ā and Ā blog Ā posts Ā Analyze Ā Analyze Ā the Ā results Ā of Ā each Ā element Ā to Ā improve Ā next Ā campaign Ā
- 15. ā ! ! ! ! ! ! ! ! Good content ! ! ! should be at the ! ! ! heart of your ! ! ! strategy, but it is ! ! ! equally important to ! ! keep the display ! ! ! context of that ! ! ! content in mind as ! ! ! well. ! ! ! ! ! ! ! TIM FRICK ! AUTHOR OF RETURN ON ENGAGEMENT ! ! ! ! Image Credit: Lee Ann L.! !
- 16. HubSpot Ā Guide Ā to Ā Internet Ā Marke&ng Ā Campaign Ā Structure Ā Oļ¬er Ā LP Ā + Ā Analyze Ā CTA Ā Social Ā Ā LN Ā Blog Ā Email Ā
- 17. GET share
- 18. share ideas
- 19. Create Ā an Ā Oļ¬er Ā Oļ¬er Ā Link Ā to Ā Oļ¬er Ā
- 21. Create a Conversion Path CTA Ā LP Ā Link to CTA Link to LP
- 22. build lists
- 24. Attach a Lead Nurturing Campaign LN Ā
- 25. demand attention
- 26. create demand #inbound12 Ā
- 27. Promote Your Offer Through Email Email Ā Link to Email
- 28. Promote Your Offer Through Blogging Blog Ā Link to Blog Article
- 29. Promote Your Offer Through Social Media Promote Ā
- 30. Analyze Results Analyze Ā
- 33. Oļ¬er Ā Consul&ng Ā to Ā Develop Ā Irresis&ble Ā Oļ¬ers Ā LP Ā + Ā Landing Ā Page Ā and Ā Call Ā to Ā Ac&on Ā Tools Ā CTA Ā LN Ā Automated Ā Email Ā Nurturing Ā Tools Ā Email Ā Email Ā Marke&ng Ā Tools Ā Blog Ā Blogging Ā + Ā SEO Ā Tools Ā Promote Ā Social Ā Media Ā Automa&on Ā Tools Ā Analyze Ā Analy&cal Ā Tools Ā To Ā Measure Ā Every Ā Element Ā of Ā a Ā Campaign Ā
- 34. Thank Ā Ā Ā Ā you. Ā