GA4 notes for digital marketing

1. Google Analytics

2. • Google Analytics demo account ( GA4)
• If you will attached GA with website it will give results after 7 days
• Three types of analysis are done at GA
1. GA4 prperty: google merchandiser
2.
3.
2. If your website is on top 5 search pages then only you are searchable
3. Website-settings-SEO
4. Copy website adress
5. Go to google analytics account creation
6. Create Account
7. Get baseline reports( will include all options)
8. Paste in GA4 website URL and delete https:
9. Copy coding from GA (under install manually)
10. Paste in weebly SEO-Header Code
11. Publish
12. Go to Home-Reports-Real Time and refresh

3. • Keywords for better visibility
• https://keywordsheeter.com/
• Aherfs (SEO tool Software)
• Google Merchandiser Store
• Google demo account to track
• Acquasition-All traffic-Channels (To get Report from GA)
• Behaviour-Site content-Landing page ( Reports)
• You tube ( andy and dashboard)
• If we are just dragging our cursor on any vedio is called as
impression ( whether it is not clicked)
• When it is clicked on screen and played is called view
• Minimum 400 hrs per month and 1000 viewers for revenue.
• Brave vpn search engine

4. • Google trends is used to compare the search for SEO
• Semrush is a paid search engine used by professionals and has only 3 free services
• In Semrush , leftside click on keyword overview and search for any keyword
• CPC (Cost Per Click)
• Wordtracker tool
• Serpstats tool
• Moz tool
• Keyword planner
• Keyword everywhere
• Ubersuggest
• Vedio by neil patel related to SEOs
• For Local SEO Listing start google my business
• Motamo
• Visitor Analytics
• Mix panel
• Amplitude web analysis tool
• https://www.visitor-analytics.io/en/?fp_ref=francesca54&gclid=CjwKCAjw5MOlBhBTEiwAAJ8e1jkyrphA1u7-
0pveulM8SPalXSIQCymU7iPslPPNFMSKrxrVTgVFFxoCo6UQAvD_BwE

5. E-Mail Marketing
• Selling means when sales person is directly
involved in sales whereas in marketing it is
through mail.
• Mailchimp, mailkitchen are the tools
• Identify target audience
• Make a proper compaign
• Buffer tool to send social media tool to send
post to send too many peoples