On August 16th 2016 we held the fourth episode of our SEO best practice webinar series. This webinar is a quick overview of our favorite SEO tools that we like to use as we optimize our clients websites. Check out the recording from the webinar here: https://youtu.be/h9csyndCdK4

1. 2016 SEO Best Practice Series:
Lesson 4 – Our 10 Favorite SEO Tools
8.16.16
Join us again for lesson 5 on September
13th! Register Here: http://bit.ly/2awD3zK

2. Agenda
Overview of 10 SEO Tools We Love
Questions

3. Quick Recap From Previous Lessons
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Watch Lesson 1: https://youtu.be/NjsRQwFOvlQ
Watch Lesson 2: https://youtu.be/l8lc2iPqeR4
Watch Lesson 3: https://youtu.be/ZPTTGMGO-Z0
Win at SEO by focusing on your users and the outcome you want them to take on your pages.
If you build it they will come. If you build it slow, they won’t stay.
Set up a Google Search Console account and start monitoring your SERP Click Through Rate.

4. Where to Get The Tools We Will Cover Today
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1. Screaming Frog SEO Spider - https://www.screamingfrog.co.uk/
2. Bing Webmaster Tools - http://www.bing.com/toolbox/webmaster/
3. Conductor Searchlight - https://searchlight.conductor.com/
4. Linkdex - http://www.linkdex.com/en-us/
5. Google Search Console Search Analytics - https://www.google.com/webmasters/
6. Moz Open Site Explorer - https://moz.com/researchtools/ose/
7. Google Drive Spreadsheets - https://drive.google.com/
8. Google Keyword Planner - http://adwords.google.com/keywordplanner
9. Page Speed Insights - https://developers.google.com/speed/pagespeed/insights/
10.SEMrush - https://www.semrush.com/

5. ScreamingFrog SEO Spider
5
https://www.screamingfrog.co.uk/
What can you do with the SEO Spider Tool?
• Find Broken Links
• Audit Redirects
• Analyze Page Titles & Meta Data
• Discover Duplicate Content
• Extract Data with XPath
• Review Robots & Directives
• Generate XML Sitemaps
• Integrate with Google Analytics
Our Favorite Feature: Being able to paste in a list of
URLS. To get the status code. It’s a great way to double
check your sitemap.xml or build a new one.
A completely free decent alternative would be:
http://beamusup.com/

6. Quick DEMO of Screaming Frog SEO Spider

7. Bing Webmaster Tools
http://www.bing.com/toolbox/webmaster/
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• Shows you exactly how Bing is interacting with your
site.
• Sitemap errors – Keep Sitemaps Clean!
• Our favorite feature: Crawl Error Reports where you
can sort by Count Of Links
• See Clicks Data from Bing SERPS

8. Conductor Searchlight
https://searchlight.conductor.com/
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• Rank Tracking Important Keywords
• Learn of new opportunities
• Closely monitor competitors
• Build Business Cases
• See which optimizations you should
make next sorted based on expected
impact
Our Favorite Feature: The market share
reports to see which other domains are
ranking in the first position for the largest
total number of your selected keywords. It
will help you find new pages to role model
and learn exactly what it will take to rank.

9. 9
Conductor Searchlight
https://searchlight.conductor.com/
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10. Linkdex
http://www.linkdex.com/en-us/
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• Similar features to Conductor
• Rank Tracking with graphs
• Visibility Explorer similar to SEMrush
Learn of new opportunities
• A focus on link data
Our Favorite Feature: The filters on the
keyword visibility reports will show you
where you’ve increased in visibility, so you
can optimize even more. The filters will also
show you where you are not optimized well
enough to rank for the given term.

11. 1111
Linkdex let me know they are working on a special promotion for Pepperjam Publishers.
For $60 monthly
Includes:
Domain, link, and crawl data for three domains monthly.
Keyword tracking for 700 keywords
If you are interested, email me at sweber@pepperjam.com with the subject Linkdex For
Pepperjam.
Anyone Interested? Linkdex Promotion
Email me at sweber@pepperjam.com

12. Search Analytics – Search Console
https://www.google.com/webmasters/
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Get there: Search Traffic > Search Analytics
This is where you can view which search queries or
landing pages are bringing you traffic and how you
can optimize them for more. Using the filters is
really how you narrow in to see the data for where
you should optimize.
Watch the recap of our webinar devoted to
Google Search Console and Search
Analytics! https://youtu.be/ZPTTGMGO-Z0

13. Moz Pro – Open Site Explorer
https://moz.com/researchtools/ose/
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Moz Pro is a collection of insanely helpful
SEO tools.
Our Favorite of the collection: The open
site explorer. It is a search engine to see
which backlinks any given page or domain
have earned. It’s a great way to learn how
your competitors are earning links, so you
can earn links in similar ways.
Also check out the Mozbar Chrome extension
to show Moz Link KPIs embedded in the
SERPS http://bit.ly/1pDp0eW

14. Google Drive Spreadsheets
https://drive.google.com/
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Google Drive Spreadsheets have proven to
be invaluable for us. We use Google Drive
spreadsheets to create dashboards that pull
in information from APIs like Google
analytics, Search Console, and SEMRush.
These dashboards help us to do everything
we need to closely monitor our client’s SEO
performance. Since Google Drive is cloud
based, we also use it across our team as a
way to collaborate on projects.
Check out the free SEO tool Google drive
templates shared by Sean at
http://www.ranktank.org/

15. Keyword Planner
https://adwords.google.com/KeywordPlanner
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There are many ways to phrase the pages you’re
promoting. The adwords keyword planner will give
you the metrics to show you how many times a
particular phrase is searched each month.
You can also use Google’s Auto suggest or Google
Trends for keyword suggestions too!

16. Keyword Planner Update This Week
https://adwords.google.com/KeywordPlanner
“AdWords users with a lower
monthly spend could see limited
data in the planner. How limited?
Very.”
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17. 17
Google Page Speed Insights
https://developers.google.com/speed/pagespeed/insi
ghts/
Google will show your page speed
optimization scores out of 100 for both
desktop and mobile. Think of this score as
how well optimized for speed your page is
rather than how quickly it loads.
Watch the recap of our webinar devoted to
Page Speed! https://youtu.be/l8lc2iPqeR4

18. DEMO of SEMrush for Organic Research

19. SEMRush
https://www.semrush.com/
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SEMRush is an excellent tool to see which
keywords any domain is ranking for.
Depending on your account type, you can
even get historic keyword exports.
Our favorite feature: The historical Organic
Keyword exports for any given domain. It
makes for incredible competitive
intelligence. I’ll give you a demo.
If I could only do one paid SEO tool, this
would be it.
A low hanging fruit idea – Export your domain’s
keywords and identify a handful of keywords that are on
the cusp of gaining organic traffic. Write a great piece of
content about the topic and internally link to the page
that needs a boost.

20. SEMRush Keyword Research Tip
https://www.semrush.com/
When you have filters you like using, you can reuse your url to keep the filters. In this example you would need
to change out the domain teva.com and the bolded word teva to see nonbranded keywords with a search
volume grater than 100 and a keyword difficulty less than 62.
URL:
https://www.semrush.com/info/teva.com+(by+organic)?filter=-
%7CPh%7CCo%7Cteva%7C%2B%7CNq%7CGt%7C100%7C%2B%7CWc%7CGt%7C3%7C%2B%7CKd%7C
Lt%7C62.00&page=1&sort=volume_desc
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21. EXTRA: Google SERP Generator
https://websiteadvantage.com.au/Google-SERP-
Emulator
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This free site let’s you experiment with your
title and description optimizations. It will
give you an idea for how your listing will look
in the Google search results.

22. Any Questions?

23. Please Join Us Again On 9/13/16!
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In our next lesson we are going to cover the 20-
point checklist we use in our SEO audits!
Sign up now!
http://bit.ly/2awD3zK