7. Best Practices
Engaging with
the Public
Social media changes the way
government engages with citizens.
This new era of “citizen
engagement” is a real time
two-way dialogue.
12. As of June 10, 2013
Ranked #1 global website by Alexa.com
1 Billion monthly active users
Average visit 29 minutes
4,900+ Employees
5.1 Billion Revenue (2012)
Trending: Gestures, Mobile, Instagram
Facebook Insights
13. Facebook Best Practices
Laying out
Ground Rules
Post a conduct policy. Here’s an
example of a policy that is short
and to the point.
15. Speak with an
Authentic Voice
Don’t be too formal or the average
citizen will probably tune you out.
Facebook Best Practices
16. Consider the
Message Delivery
You only have one shot, so get it right with
a great headline, appropriate image and
offer a link for more info.
Facebook Best Practices
17. Be timely and
informative
Being part of a government organization
means that you can help craft and
disseminate information quickly.
Facebook Best Practices
18. As of June 10, 2013
Ranked #12 website by Alexa.com
554+ Million active registered users
58+ Million average tweets per day
2,500 Employees
$ 140+ Million Revenue (2010)
Trending: Promoted Tweets, Vine
Twitter Insights
19.
20. Post Content
Regularly
It has been proven over and over again
that the more you post, the more followers
you will gain.
Twitter Best Practices
21.
22. Post a Variety
of Content
One of the most common objections to
managing a Twitter handle is the lack of
anything interesting to post.
This is simply untrue.
Twitter Best Practices
23. Post engaging
content
Studies have shown that multimedia
content, such as photos, videos
and infographics receive more clicks
and engagement.
Twitter Best Practices
24. As of June 10, 2013
Developed by Twitter
Released January 24, 2013
6 Second looping video clips for tweets
Trending: 16 year old programer broke Vine’s
6 second limit with a Rick Ashley video but
won’t share how. Pornography might shut
vine down due to Twitter policies.
Vine Insights
25. As of June 10, 2013
Ranked #2 website by Alexa.com
14 years online
13.7 Billion monthly Google searches
1.17+ Billion monthly unique Google searchers
58,891+ Employees
50+ Billion Revenue (2012)
Trending Google+ Glass, Analytics, Street View, etc.
Google Insights
26. As of June 10, 2013
Ranked #3 website by Alexa.com
8 years online
#2 Search engine
800+ Million monthly unique visitors
72 Hours of video uploaded per minute
4+ Billion hours of video watched each month
Trending: One Channel Responsive Design
YouTube Insights
27.
28. As of June 10, 2013
Ranked #14 website by Alexa.com
200+ Million registered users
160+ Million active users
3,779 Employees
$ 972+ Million Revenue (2012)
Trending: Company Pages
LinkedIn Insights
29. Establish your
Presence
If you build it - they will come, right?
This is one of the only social media
channels you don’t have to be Kevin
Costner to get this to work.
LinkedIn Best Practices
30.
31. Attract Followers
Start with leveraging your biggest brand
advocates: your employees. With their
combined network of clients, colleagues
and friends, a solid follower base can be
established.
LinkedIn Best Practices
32.
33. Engage with Them
Post status updates that either link to rich
content, invite a conversation or includes
creative and thought-provoking images.
Remember to stay on-brand and industry
relevant with each post.
LinkedIn Best Practices
34.
35. Amplify your Brand
Recommends, shares, likes and
endorsements are your best assets in this
social network. Keep your updates brief,
professional and post once or twice a day.
LinkedIn Best Practices
36.
37. As of June 10, 2013
Ranked #34 website by Alexa.com
3 years online
48.7+ Million monthly unique visitors
16+ Employees
Trending: ShopInterest
Pinterest Insights