How to utilize social media channels for content marketing
How to Utilize
One of most popular marketing medium is Social Media.
Facebook was founded in February 2004 by Mark Zuckerberg.
Anyone ages 13 or over can register on Facebook.
As of September 2012, Facebook has over one billion active users.
There are over 1,000,000 links shared on Facebook in every 20 minutes.
Around 150 million people visit Facebook Pages every day.
How to utilize Facebook
Great piece of content with well-edited photos
Here your responsibility should be providing effectively written content with well-edited photos. Volume is
not everything on Facebook, you consistently need to deliver quality content to your readers. Each time you
need more than just an interesting subject.
Be better with brief
Short and simple messages stand out on Facebook, but make sure if you have long message then it would be
highly compelling and engaging.
Rather you target audience on Facebook, it would be better to increase collaboration with small but quality
group of people. This will increase your engagement and your value as a great contributor.
Check your fan behavior on regular basis
It is necessary to measure the impact of how your fans are interacting with your content. Check page insights
Twitter emerged as one of the popular social media as well as micro-blogging
Twitter was launched in July 2006 by Jack Dorsey, Evan Williams, Biz
Stone and Noah Glass.
Twitter enable us to send and read “tweets” which are limited to 140 characters.
Twitter has 500 million registered users in 2012 who posted around 340 million
tweets each day.
Today more and more small businesses use Twitter to share, promote and drive
word of mouth communication about their businesses.
77% of the top 100 companies have a Twitter account.
How to utilize Twitter
Tell an interesting story through your tweets
Keep your voice consistent to tell the story of your business and brand. Your each tweet should be worth,
compelling and engaging.
Utilize hashtage (#)
Use 1 or 2 relevant hashtags(#) with your each tweet, makes it easy for people to find your content. Creating
hashtag(#) and linking it to an authentic and quality resource is better technique to utilize.
It is advisable to tweet your original and informative contents and keep regular watch on what content get
more shares. This would give you hint about people interest.
It would be good if you provide the live tweet coverage of events happening at your business floor. This
makes your brand live and increase online presence.
YouTube is popular video sharing platform.
Initially YouTube was created by three former PayPal employees ( Chad
Hurley, Steve Chen, and Jawed Karim) in February 2005 and owned by Google since
More than 1 billion users visits YouTube each month.
Over 6 billion hours of video are watched each month on YouTube.
100 hours of video are uploaded to YouTube every minute.
70% of YouTube traffic comes from outside the US.
How to utilize YouTube
Enable video embedding
Allow other users to post your video on their blog or websites. Make sure that you have embedding is
Create mix videos
Generating each time business videos would certainly decrease taste of your regular visitors. Showcasing
homegrown video along with professional video is best practice that each time increase curiosity in your
readers reading your next video.
Stop talking, Show action
Demonstrating your products or services in action is much more effective than you just talk. Such strategy is
proven to increase user engagement.
Keep it short
Audience behavior can be measure in seconds even for video content. It is recommended to keep your video
short simple, full of actions that demonstrate your product and services efficiently.
LinkedIn is a social networking platform for people in professional occupations.
LinkedIn was founded in Dec 2002 and launched on May 5, 2003.
As of June 2013, LinkedIn has more than 225 million users in more than 200
countries and territories.
LinkedIn is available in 20 different languages.
As of July 2013, LinkedIn has 65.6 million monthly unique visitors from US and
178.4 million from globally.
LinkedIn was founded by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly
and Jean-Luc Vaillant.
How to utilize LinkedIn
Create your company (business) page
Company page service from LinkedIn enable you to share varied types of content, but still there are many
brands are surprisingly absent on LinkedIn. Install your company page in, update it regularly with informative
contents, and add quality information and start promoting.
Encourage staff members to participate in
People working at your company can connect their personal profiles to your business, sharing new content
from members will increase your brand value as well as people will notice your brand.
Create group and invite people to join your group
Creating group in LinkedIn and inviting people to join it can increase your readers. Participating in other
group discussion is a great way to increase your business awareness and coming up with striking
conversation could generate new business for you.
Focus on quality, not in quantity
Over-share usually overwhelmed peoples. Make sure that you are sharing only high quality and informative
content you create for your business.
Google Plus is a social networking platform owned and operated by Google Inc.
Google+ is second-largest social networking platform in the world.
As of May 2013, Google+ has around 500 million registered users of whom 235
million are active in given month.
LinkedIn is available in 20 different languages.
As on January 26, 2012, Google+ was available as a website and on mobile
Google+ was used by 30% of smartphone users between April–June 2013, making
it the fourth most used app.
How to utilize Google+
Utilize page service
Google+ allows you to create an eye-catching page experience. Utilize this terrific service provides by google+
by posting more than just links and text. Post varied content, variety of photos, videos and infographics to
give a healthy look to your business page.
Make use of # and + symbol
Symbol like # and + are you friends. Hashtag help you get your post discovered through search, while +
feature help you get the attention of individuals and brands. Proper use of use these features helps your
audience find you.
Add quality people in your circle
Add people in circle having same taste. This would help you move your business in right way. Share
informative content, would more likely to be appreciate by circle.
Encourage staff member to participate
Influence your reader providing them good content. It is not possible for you to write quality and informative
content every time thus invite your staff members to participate and contribute in providing good content.
Around 93% of marketers utilize social media channels for their business promotion.
Facebook, Twitter and Google+ are the most famous social media platforms among
70% of brand marketers prefer social media advertising as more valuable for building
their brand awareness and for driving direct response.
82% of buyers say that, they trust a company more when its CEO and staff members are
active in social media.
Around 90% of Inc. 500 companies use at least one major social media platform for their
“Capitalize these biggest social media platforms to drive more traffic on your business”
Presentation prepared by, Sem Jacobs, internet marketing manager at KGN Technologies
– a leading ecommerce web development studio offering high quality eCommerce web
solutions in popular open source such as Magento, Wordpress and Joomla. Get in touch
with them by visiting their official website www.kgntechnologies.com
You can also join them on Facebook, Twitter, LinkedIn and Google+