1. Teko Design + Business
Social Media in The Perfect Storm
October 03, 2012 and January 8, 2013
Find this presentation at:
http://www.slideshare.net/petersvarre/
3. Has your organization worked
with social media initiatives
within the last year?
Source: socialsemantic.eu
4. Central coordination and
targeted planning
Sporadic initiatives
and no clear planning
We are testing
A couple of employees are
testing without a clear
deadline
Other
Source: socialsemantic.eu
13. Non-professionals
create products
North West: North East:
Mass- The Eye of the
customization Perfect Storm
Physical Digital
economy Economy
South West: South East:
Traditional Digital Professional
economy services
Only professionals
create products
16. • Purchase of flight tickets,
hotel bookings etc.
= • Customization of trip
• Find the cheapest trip
• Trip advice
17. Non-professionals
create products
Customization of Trip advice
trip
Physical Digital
economy Economy
Purchase of flight
Price comparison
tickets, hotel
(Find the cheapest
bookings etc.
trip)
Only professionals
create products
19. Non-professionals
create products
• Is there a potential for user • Is there a potential for user
creation? creation?
• Can you create the • Is there sufficient motivation
production and supply chain to sustain long term user
flexibility which is required creation?
for mass customization?
Physical Digital
economy Economy
• Is the business becoming
digital?
Traditional business • Are there relevant devices?
area • Are people comfortable with
going digital?
• Is the market free or
monopolized?
Only professionals
create products
54. Do platforms exist and can we
use them?
Communication
strategy
Are your services interesting or
Can you speak the language?
can you make them interesting
(to some or some of the time)?
55. Involvement
High
• Co-creation of products
• Involvements in products
• Creation of new involving product
• Creation of involving campaign
• Traditional one-way communication
Low
