FabUp is a mobile app and website that allows users to try on makeup virtually, view makeup looks and product reviews, and purchase cosmetics. Key features include facial recognition, an augmented reality mirror, tutorials and tips from makeup artists, and social media integration. The platform aims to provide an engaging way for customers to explore beauty products and information, increase brands' customer reach and analytics insights, and help makeup artists promote their work. It focuses on the fast-growing markets of women ages 18-45, who are increasingly using mobile apps and social media and have high spending on cosmetics. FabUp plans to grow through digital marketing campaigns on Facebook, Twitter, YouTube and beauty blogs to reach 350,000 downloads in its

1. FabUp
Look Up. Make Up. FabUp.

2. WHAT IS IT?

3. Social
Media
Mobile
App The Platform Website
Forum

4. Highlights
1. Try products on your skin
2. Facial Recognition
3. Gallery of Make Up Looks
4. Catalogue of Products
5. User Reviews
6. Virtual Mirror
7. Tips & Videos
8. Brand Page, News and Updates
9. Facebook/ Twitter Integrated
10. Location Based Push Notifications
11. Buy
12. Discuss over a Forum
13. Manage content from a website

5. For the Customer
“Fun & engaging way of accessing beauty
information and products right
on their fingertip”

6. For the Brand
Monetizing on “in pocket” marketing
Analytics to provide you key insights on what products your
consumers are looking at
Increasing your customer reach
Unbiased reviews on your products

7. For the Make Up Artist
Exposure to a larger audience
Improving their chances to connect with brands
Taking advantage of disruptive technologies at no cost
Earn from promoting tips on the mobile app
Advise users on beauty tips on our forum

8. WHY IT WORKS?

9. Our Target Audience
• Women between
• 18-24
• 25-34
• 35-45
• Users moving away from web to mobile.
• Fastest growing market for registered Apple
accounts
• Are prone to buying more apps then male
counterparts per month.
• Most active on social media.
• Per capita spend on cosmetics is one of the highest
in the world.
Source: Go-globe.com

10. Consumer Spend on Cosmetics
Regional Average Global Average
Spend Per Spend Per
Month Month
Saudi Arabia $90 Japan $171
UAE $73 US $132
Oman $42 UK $124
Kuwait $35 Brazil $65
Qatar $30 China $13
Bahrain $25 India $11
Source: Euromonitor International

11. THE WAY WE GROW

12. FabUp’s Digital Marketing Presence
Media Plan
Facebook Community of amateur make up
artists, FB apps, competition and
giveaways.
Twitter Tweet-a-Tip, DivaTweet, Follow
brands and renowned make up
artists.
Youtube FabUp users testimonials, App
video simulation
Beauty Bloggers Tie up with Bloggers to promote
the app and the brands within it
• Quick link to App Store
• Pages for App Users & Clients
Website • Clients – About the App
Personalized Log In, Online
CMS, Technical Assistance

13. E – Commerce For
Make Up Products
M – Commerce For
Make Up Products
Augmented Reality
A Store Locator
Tool
An iPad & Android
Application
A Digital
Marketing Tool
An iPhone
Application

14. CONSUMER GROWTH
FORECAST

15. FabUp’s Growth Forecast
Downloads By End User 1st Year
60000
50000
40000
NO OF DOWNLOADS
30000
20000
10000
0
Values Projected
Downloads 350,000

16. Look Up. Make Up. FabUp